Soccer
09 Out 2023 | 21:03 |
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The club's vice-president gave an interview during the afternoon, confirming the hiring of the renowned coach, taking everyone by surprise. However, this attitude, although well received by fans, generated a certain discomfort within the red-black team itself. The hiring of Tite as Flamengo's technical manager was one of the club's best kept secrets. Managers were planning a major marketing strategy for the official announcement, aiming to maximize the impact on social networks and the media in general. However, Marcos Braz's premature revelation caused these plans to go down the drain.
The expectation was that Tite's announcement would generate a huge buzz on social media, with thousands of fans sharing and commenting the new. The marketing department had already prepared a series of promotional posts and videos, as well as hashtags and other elements to engage the fans. However, with Marcos Braz's interview, all of this was compromised.
The fans' reaction was positive, it is true, with many of them celebrating Tite's arrival and praising the vice-president's initiative. However, the marketing department saw the situation differently. They believe that the surprise and emotion of the announcement were lost, which could have had an even greater impact. Furthermore, the planned marketing strategy aimed to maintain media attention for several days, creating a real frenzy around Tite's signing. With Marcos Braz's interview, media attention was directed to the immediate repercussion, which could make the subject lose relevance more quickly.
Now, Flamengo's marketing department needs to reevaluate its strategy and seek ways to regain control of the narrative. They are considering the possibility of releasing a series of exclusive content about Tite in the coming weeks, in order to maintain the interest of fans and the media. On the other hand, Marcos Braz's attitude can also be seen as a demonstration of transparency and trust on the part of Flamengo's board. By announcing Tite's signing directly, the club shows that it is committed to being honest with its fans and the press.
However, this honesty may come at a cost in terms of its marketing strategy. The marketing department will have to find a balance between transparency and the impact of promotional actions. After all, Tite's success in charge of Flamengo will depend not only on his competence as a coach, but also on the way in which his arrival is perceived and celebrated by the fans.
Ultimately, Marcos Braz's interview can may have generated momentary discomfort in Flamengo's marketing department, but it also brought to light important questions about communication and transparency in football. The challenge now is to turn this situation into an opportunity to strengthen the relationship between the club and its passionate fans, while preparing for a new era under Tite's command.
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The red-black team faces the Argentines this Thursday (18), at 9:30 pm, at Maracanã, for the first leg of the Libertadores quarterfinals
18 Set 2025 | 18:30 |
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Flamengo takes to the field this Thursday (18), at 9:30 pm (Brasília time), to face Estudiantes, at Maracanã, for the first leg of the quarterfinals of the Copa Libertadores. Coach Filipe Luís is betting on full strength to try to open up an advantage before the decision in Argentina.
Coach Filipe Luís is expected to field a full-strength squad against the Argentines: Rossi; Varela, Léo Ortiz, Léo Pereira, and Ayrton Lucas; Saúl, De La Cruz, and Arrascaeta; Plata, Pedro, and Samuel Lino. The game will be broadcast live on Flamengo TV and with exclusive footage on ESPN.
Alex Sandro (calf) and Jorginho (thigh) are still recovering and are working individually on the field. Pulgar is also in the transition phase with physical therapy and is expected to return to training with the group only at the end of September.
Mengão idol, Uruguayan is having a goalscoring season and will be an important player in the first leg of the Libertadores quarterfinals against Argentina
18 Set 2025 | 18:00 |
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Increasingly established as a Flamengo idol, Giorgian De Arrascaeta is enjoying one of the finest moments of his career. Since donning the iconic No. 10 jersey in December 2024 , the Uruguayan has taken center stage in the Flamengo midfield.
With 18 goals and 13 assists this season, he has already equaled his highest-scoring year since arriving in Rio de Janeiro and could achieve the best performance of his professional career. The midfielder will be one of coach Filipe Luís's main weapons in this Thursday's duel (18), at 9:30 pm (Brasília time), at Maracanã , for the first leg of the Copa Libertadores quarterfinals.
In addition to Arrascaeta's key role, Flamengo will have reinforcements in its squad. Léo Ortiz, Varela, and Bruno Henrique are available to face Estudiantes . Meanwhile, Alex Sandro and Jorginho remain doubtful and will have their fitness assessed shortly before the match.
Eduardo Domínguez's team will be without González Pirez and Edwuin Cetré, both injured. Even so, 27 players were selected for the match in Rio de Janeiro, and the final training session took place at Fluminense's training center in Rio's West Zone . The Argentine team reached the quarterfinals after defeating Cerro Porteño 1-0 on aggregate.
FLAMENGO (Coach: Filipe Luis): Rossi; Varela (Emerson Royal), Leo Ortiz, Leo Pereira and Ayrton Lucas (Viña); Saul, De La Cruz (Jorginho) and Arrascaeta; Plata, Pedro and Samuel Lino.
ESTUDIATES (Coach: Eduardo Domínguez): Muslera; Román Gómez, Santiago Núñez, Facundo Rodríguez and Santiago Arzamendia; Ascacíbar, Gabriel Neves, Amondarain and Medina; Tiago Palacios and Guido Carrillo.
The red-and-black team has the second most valuable squad in the competition, while Argentina has the second cheapest squad among those who qualified.
18 Set 2025 | 16:59 |
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Flamengo returns to the field this Thursday (18) to face Estudiantes (ARG) in the quarterfinals of the Copa Libertadores. The clash pits one of the most expensive squads in the tournament against one of the most financially modest.
According to data from the specialized website ' Transfermarkt ', Estudiantes has the second least valuable squad among those qualified for the quarterfinals, valued at 45.6 million euros (approximately R$283.8 million). Flamengo is at the other end of the list: it has the second most expensive squad in the competition, estimated at 195.1 million euros (approximately R$1.2 billion), behind only Palmeiras.
Flamengo advanced to the quarterfinals after eliminating Internacional in the round of 16, winning both matches. Estudiantes secured their spot by defeating Cerro Porteño (Pará), winning away from home and drawing in La Plata . This Thursday's match promises to test the value of their investment against the Argentines' tradition.
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