Soccer
Bruno Henrique trusts in partnership with Arrascaeta to seek another Libertadores at Flamengo
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The attitude, although well received by fans, called into question the effectiveness of the club's marketing strategy.
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0The club's vice-president gave an interview during the afternoon, confirming the hiring of the renowned coach, taking everyone by surprise. However, this attitude, although well received by fans, generated a certain discomfort within the red-black team itself. The hiring of Tite as Flamengo's technical manager was one of the club's best kept secrets. Managers were planning a major marketing strategy for the official announcement, aiming to maximize the impact on social networks and the media in general. However, Marcos Braz's premature revelation caused these plans to go down the drain.
The expectation was that Tite's announcement would generate a huge buzz on social media, with thousands of fans sharing and commenting the new. The marketing department had already prepared a series of promotional posts and videos, as well as hashtags and other elements to engage the fans. However, with Marcos Braz's interview, all of this was compromised.
The fans' reaction was positive, it is true, with many of them celebrating Tite's arrival and praising the vice-president's initiative. However, the marketing department saw the situation differently. They believe that the surprise and emotion of the announcement were lost, which could have had an even greater impact. Furthermore, the planned marketing strategy aimed to maintain media attention for several days, creating a real frenzy around Tite's signing. With Marcos Braz's interview, media attention was directed to the immediate repercussion, which could make the subject lose relevance more quickly.
Now, Flamengo's marketing department needs to reevaluate its strategy and seek ways to regain control of the narrative. They are considering the possibility of releasing a series of exclusive content about Tite in the coming weeks, in order to maintain the interest of fans and the media. On the other hand, Marcos Braz's attitude can also be seen as a demonstration of transparency and trust on the part of Flamengo's board. By announcing Tite's signing directly, the club shows that it is committed to being honest with its fans and the press.
However, this honesty may come at a cost in terms of its marketing strategy. The marketing department will have to find a balance between transparency and the impact of promotional actions. After all, Tite's success in charge of Flamengo will depend not only on his competence as a coach, but also on the way in which his arrival is perceived and celebrated by the fans.
Ultimately, Marcos Braz's interview can may have generated momentary discomfort in Flamengo's marketing department, but it also brought to light important questions about communication and transparency in football. The challenge now is to turn this situation into an opportunity to strengthen the relationship between the club and its passionate fans, while preparing for a new era under Tite's command.
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The teams play the first game of the quarterfinals at 7 p.m.
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0Tite defined Flamengo and announced the 11 starters who will face Peñarol, this Thursday, at Maracanã, at 7pm. De la Cruz returns to the starting lineup in place of Léo Ortiz, and Alex Sandro and Plata were retained. The duel with the Uruguayans is the first between the teams in the quarter-finals of the Copa Conmebol Libertadores.
Alex Sandro and Plata, debutants in last Sunday's classic, remain in the team after having good performances in the draw against Vasco. Gabigol is now out of the relationship due to fibrosis in the posterior muscle of his right thigh. Flamengo, in a statement, reported that the athlete did not suffer any injury in the region. Check it out:
"The Clube de Regatas do Flamengo informs that the athlete Gabriel Barbosa underwent tests that did not diagnose an injury to the posterior muscle of his right thigh. However, the Technical Committee opted for precaution and did not list him for the duel against Peñarol due to fibrosis in the region. Gabi is handed over to physiotherapists and physical trainers for the series of decisive games of the season."
Match starts at 7pm this Thursday
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0Flamengo faces Peñarol (URU) in the first game of the CONMEBOL Libertadores quarter-finals and, here, you can watch the broadcast, live, with 2h30 of pre-game, interviews, the team's arrival at Maracanã and everything more.
Watch the match live here:
Bruno Henrique takes the lead in Flamengo's attack after injuries to teammates
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0With several casualties in the offensive sector, Bruno Henrique, 33 years old, will be the main name in Flamengo's attack in the next matches. The striker, who stands out for his long-standing partnership with Arrascaeta, believes that this harmony will be fundamental for the team to maintain its good performance in the competitions it competes in, such as the Brazilian Championship, the Libertadores and the Copa do Brasil.
"We are the players at the front. Arrascaeta is a classic midfielder, who knows how to create plays and finish. Being close to him increases the chances of scoring and assisting. With his quality and the more than six years we have played together, we understand each other just by looking at each other", stated Bruno Henrique in an interview with ESPN.
Flamengo will no longer have Pedro and Everton Cebolinha until the end of the season. Furthermore, Michael and Luiz Araújo are only expected to return to the pitch in the final stretch of 2024. Gabigol, who also faces physical problems, has been used less frequently. With this series of absences, the leading role falls to Bruno Henrique, who has the mission of leading the red and black attack at a decisive moment of the season.
To make up the offensive sector, Mais Querido also has newcomers Gonzalo Plata and Carlinhos, as well as young promises from the club's youth categories. Despite the losses, the expectation is that Bruno Henrique's experience and quality will be enough to keep the team competitive in competitions.
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