Soccer
09 Out 2023 | 21:03 |
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The club's vice-president gave an interview during the afternoon, confirming the hiring of the renowned coach, taking everyone by surprise. However, this attitude, although well received by fans, generated a certain discomfort within the red-black team itself. The hiring of Tite as Flamengo's technical manager was one of the club's best kept secrets. Managers were planning a major marketing strategy for the official announcement, aiming to maximize the impact on social networks and the media in general. However, Marcos Braz's premature revelation caused these plans to go down the drain.
The expectation was that Tite's announcement would generate a huge buzz on social media, with thousands of fans sharing and commenting the new. The marketing department had already prepared a series of promotional posts and videos, as well as hashtags and other elements to engage the fans. However, with Marcos Braz's interview, all of this was compromised.
The fans' reaction was positive, it is true, with many of them celebrating Tite's arrival and praising the vice-president's initiative. However, the marketing department saw the situation differently. They believe that the surprise and emotion of the announcement were lost, which could have had an even greater impact. Furthermore, the planned marketing strategy aimed to maintain media attention for several days, creating a real frenzy around Tite's signing. With Marcos Braz's interview, media attention was directed to the immediate repercussion, which could make the subject lose relevance more quickly.
Now, Flamengo's marketing department needs to reevaluate its strategy and seek ways to regain control of the narrative. They are considering the possibility of releasing a series of exclusive content about Tite in the coming weeks, in order to maintain the interest of fans and the media. On the other hand, Marcos Braz's attitude can also be seen as a demonstration of transparency and trust on the part of Flamengo's board. By announcing Tite's signing directly, the club shows that it is committed to being honest with its fans and the press.
However, this honesty may come at a cost in terms of its marketing strategy. The marketing department will have to find a balance between transparency and the impact of promotional actions. After all, Tite's success in charge of Flamengo will depend not only on his competence as a coach, but also on the way in which his arrival is perceived and celebrated by the fans.
Ultimately, Marcos Braz's interview can may have generated momentary discomfort in Flamengo's marketing department, but it also brought to light important questions about communication and transparency in football. The challenge now is to turn this situation into an opportunity to strengthen the relationship between the club and its passionate fans, while preparing for a new era under Tite's command.
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Opponent posts phrase popularized by Mengão fans, and the club's official profile doesn't let it go unnoticed
11 Set 2025 | 12:08 |
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Flamengo is no longer in the running for the Copa do Brasil , but did not miss the opportunity to provoke a rival this Thursday (11). This is because Vasco, when releasing the official art for the classic against Botafogo, used a style very similar to the one that Mais Querido usually adopts in its publications.
The response came quickly: on Twitter , Flamengo's official profile commented: " I don't know if you noticed, but someone wants to be me ." The interaction went viral, and Flamengo fans flooded the post with provocations against their rival.
The similarities caught attention: the visual style of the art; the phrases used in the publicity; even the font chosen was virtually identical to that used by Flamengo . The result was a wave of mockery from Flamengo fans , who reinforced the provocation initiated by the club.
Naturally, Vasco fans also appeared in the comments to respond, reminding that Flamengo has already been eliminated from the Copa do Brasil. However, the red-and-blacks made a point of highlighting the five titles won in the competition , including last year's, using the argument as a response to the rival's provocation.
While Vasco tries to continue the campaign to become more like Mengão, Mais Querido returns to the field on Sunday (14), at 4 pm (Brasília time), to face Juventude , at Alfredo Jaconi Stadium, in Caxias do Sul, for the 23rd round of the Brasileirão. Mais Querido seeks the first victory against Jaconero away from home since 1997, when with an own goal from Rodrigo Silva, managed to come out victorious.
Mengão's board reached an agreement with Rio de Janeiro City Hall to end the mandatory completion of the project in 2029.
11 Set 2025 | 11:03 |
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Flamengo and the Rio de Janeiro City Hall have reached an agreement that removes the deadline for completing the Gasômetro stadium project . Previously, the project was supposed to be completed by 2029. This information comes from journalist Rodrigo Mattos of the UOL portal.
Meanwhile, Flamengo is awaiting economic feasibility studies conducted by FGV and Arena to obtain a more accurate cost estimate . The initial budget was R$2 billion, but Luiz Eduardo Baptista's (BAP) administration is already projecting figures closer to R$3 billion.
The board emphasizes that it will not move forward with the project if it impacts athletic performance or requires funding from the Federal Savings and Investment Agency (SAF). When deciding when to start and complete the project, the club's leadership points to three determining factors :
1) CAPACITY TO GENERATE OWN RESOURCES: Bap had previously stated that the goal is to increase Flamengo 's annual revenue, which is around R$1.4 billion, by up to 50%. The surplus would be allocated to the stadium . In 2025, with the World Cup prize money, the expectation is to exceed R$1.7 billion in revenue.
2) COST OF MONEY: With the Selic rate at 15%, the current interest rate scenario is considered unviable for borrowing. A reduction in interest rates would be crucial to speeding up the start of construction on the Gasômetro site.
3) STRATEGIC PARTNERSHIP : The club is open to the possibility of a strategic partner, as long as the agreement is limited to the stadium, as is the case with Palmeiras and WTorre. Any model that requires a SAF remains out of the question.
With the agreement signed, Flamengo gained time to await a more favorable economic scenario and the completion of budget studies . The board believes the project will only move forward when at least one of these factors—or a combination of them—proves viable.
Mengão and the green and white have dominated Brazilian football in recent years and experts say there are only two clubs capable of entering the competition.
11 Set 2025 | 10:30 |
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In recent years, Flamengo and Palmeiras have dominated the race for major national and continental titles. However, according to sports finance journalist Rodrigo Capelo, two other clubs could rival them: Corinthians and São Paulo . The caveat is that both require greater organization to reach this level.
Rodrigo Capelo: "The only clubs that can keep up with Palmeiras and Flamengo in Brazil are Corinthians and São Paulo"
"The only clubs that can keep up with Palmeiras and Flamengo in Brazil are Corinthians and São Paulo. But they're both so complicated that they get tangled up and make bad deals, but they still grow , earn very well, and manage to compete more or less on equal terms in spending. Irresponsibly, but they compete," Capelo said in an interview with the Tricolaços channel.
"These two are unique because of the fan base and location. Being in São Paulo, the country's largest capital and main economic center, boosts stadium revenue , sponsorship revenue, and TV visibility... It's a huge advantage over those in Minas Gerais, Rio Grande do Sul, and especially the Northeast. Travel times are also shorter. There are many advantages to being in São Paulo," the journalist concluded.
Flamengo changed its approach in 2013, adopting financial responsibility: spending less than it earned, cutting costs, and prioritizing balance . After years of insignificant signings, the club is now reaping the rewards, even signing starters from major European teams—such as Samuel Lino, recently arrived from Atlético de Madrid (ESP). Palmeiras, for its part, relied on the support of Crefisa and former president Paulo Nobe to restructure its finances and is currently operating sustainably.
Corinthians and São Paulo continue to face problems. Despite their debt, both are still making risky moves in the market . The Parque São Jorge club, for example, pays Memphis Depay a European-standard salary. Corinthians, for its part, almost closed the multi-million dollar signing of Marcos Leonardo from Al Hilal (SAU), but negotiations stalled due to lack of time.
Among the four clubs mentioned, only Corinthians will not compete in the 2025 Libertadores. Flamengo, Palmeiras and São Paulo remain in the continental competition. On the national scene, Mengão has an advantage: it is leading the Brasileirão , closely followed by Cruzeiro and Alviverde. On Sunday (14), the team led by Filipe Luís faces Juventude, in Caxias do Sul, in the 23rd round.
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