Mais Querido's vice president of marketing, Gustavo Oliveira, shared exciting details about this innovation in an interview with 'Máquina do Esporte'.
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Flamengo is about to revolutionize the football shirt market, reaching an innovative agreement with Adidas. As already reported by Coluna do Fla, the Rio club plans to launch a more accessible version of its iconic Manto Sagrado from 2024. Flamengo's vice-president of marketing, Gustavo Oliveira, shared exciting details about this innovation in an interview to the 'Máquina do Esporte'.
After three years of intense negotiations with Adidas, one of the main agendas of these meetings was the creation of a more affordable shirt. This new piece would not be the game shirt, but an official Adidas shirt, authenticated by Flamengo, with all the elements that resemble the shirt worn by the players on the field. Gustavo Oliveira emphasized the achievement of this objective by stating: "After these three years of work, I am happy to inform you that at the beginning of next year, we will have this shirt."
The price of the new 'popular shirt' , also known as 'fan shirt' and 'fan jersey', is predicted to be about half the value of the in-game Sacred Mantle. Therefore, fans will be able to purchase it for approximately R$ 179.90. Meanwhile, the main model of the shirt continues to be sold at R$349.90 in the fan version and R$599.90 in the official player version. According to information obtained by Coluna do Fla, the launch of this new product is scheduled for February 2024.
During the interview, Gustavo Oliveira avoided providing specific details about the differences between the 'most popular' shirt and the Manto Game sacred. However, he assured that the new model will be a reality. He explained: "It has differences in relation to the official shirt, even to avoid cannibalization of sales, but it is a shirt that will be more accessible to our fans who do not have the disposable income to buy an official shirt in stores. The 'fan jersey', this official shirt, will be a version very visually close to the game shirt, but, of course, the game shirt will continue to be a premium piece."
This advance represents a great victory for Flamengo and its fans, allowing a wider audience to access the club's distinctive Sacred Mantle. The initiative to make a quality official shirt available at a more affordable price demonstrates the club's commitment to serving the different layers of its fans, making Flamengo even more accessible and engaging for all its passionate followers.
In an increasingly competitive sports merchandise market, this strategy is a smart move that could further boost Flamengo, both in terms of its global presence and local support. Anticipation for the launch of the 'most popular' shirt is high, and fans eager for an opportunity to purchase an official club piece at a more affordable price will certainly be pleased with this news.
In short, Flamengo is adapting to the needs and desires of its fans by offering an official Adidas shirt at a more affordable price, giving everyone the opportunity to proudly wear the club's colors. This initiative is a big step towards the democratization of football and strengthening the bond between Flamengo and its fervent fans. With its launch scheduled for 2024, the 'fan jersey' is destined to become a new symbol of passion and devotion to the club, keeping the flame of the Rubro-Negra Nation alive.
The club has a different point of view from the coach
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In an interview given after the defeat of Flamengoto Peñarol, 1-0, coach Tite was direct in responding to the boos received by the fans. The statement, marked by a frank tone, exposed the coach's pragmatic vision in relation to demanding fans and the pressure for results. “I respect the fans’ feelings. Of course I feel that (the boos), I'm human”, said Tite, recognizing the fans' frustration in the face of the setback.
Tite's speech reveals that he understands the role of fans as a fundamental part in the context of a club, especially in a team of great expression like Flamengo. By mentioning that the boos affect him as a human being, the coach demonstrates empathy, but does not fail to highlight that the only way to reverse this situation is with achievements on the field. “It can only be reversed in one way”, pointed out the coach.
THE MISTAKE THAT COSTED EXTREMELY DEARLYThe response reflects the experience of Titein dealing with pressure who follows the command of great teams in Brazilian football. With successful spells at clubs such as Corinthians, Grêmio and the Brazilian national team itself, the coach has a track record that puts him in a position to understand, perhaps like few others, the relationship between performance on the field and fans' expectations. For him, this connection is clear: “Do you know how to win fans? Do you know how I won over the fans of the other clubs I played for? Win an important title”, he declared.
The phrase highlights the centrality of titles in football, especially in mass clubs like Flamengo. In Brazil, the culture of results is intense, and Tite recognizes that fans have a limited tolerance for negative results. Winning titles, for him, is the key to gaining the support of the fans, and anything other than that results in discontent: “If not, bye.”
This last part of Tite's speech summarizes the characteristic impatience of demanding fans like Flamengo. The coach makes it clear that, without obtaining relevant trophies, the relationship with the fans deteriorates quickly. The pressure is constant and is part of the daily life of those who take on the leadership of top teams. Tite seems, however, to be aware of this scenario and how it needs to be faced.
The club has its greatest moment of inconstancy
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Tite's statement came after a delicate moment for Flamengo. The defeat to Peñarol, at home, in a group stage match of the Copa Libertadores, raised alarm bells for fans and the coaching staff. Flamengo had high expectations for the season, especially after major reinforcements and the arrival of Tite, a coach with wide recognition on the national and international scene.
The pressure on Flamengo is nothing new. The club, which has one of the biggest fans in the world, is known for its high expectations for titles. The expensive squad, made up of renowned players, also increases this demand. Each stumble is widely covered by the media and amplifies the dissatisfaction of part of the fans, who demand immediate results.
CAN IT GO BAD AT THE MOMENT?The Copa Libertadores, in particular, has a important meaning for Flamengo and its fans. The continental tournament is seen as one of the club's main objectives each season. Any result other than victory can generate dissatisfaction and pressure on the technical committee, as occurred after the setback against Peñarol.
In this context, Tite's speech not only recognizes the fans' dissatisfaction, but also is realistic in relation to what is expected from a club like Flamengo. The demand for titles is part of the package when taking over a club of this size, and the coach seems to be aware of this when he points out that he will only be able to win the support of the fans with significant victories.
The reception of the new uniforms will be a crucial moment for the club and for Adidas
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Next Monday, Adidas will reveal to the advisors of Flamengo the club's new uniforms for the 2025 season. Kept in absolute secrecy until now, the new uniforms bring something new that promises to please the most nostalgic fans: the return of the Adidas "Trefoil" logo, which was popular in past decades.
The new uniforms are developed in partnership with Adidas, a brand that has been a sponsor of Flamengo for many years. This announcement is generating great anticipation as the "Trefoil", which is Adidas' iconic shamrock-shaped logo, will be reintroduced onto the team's third kit. The "Trefoil" logo is an iconic symbol that dates back to the 1970s and 1980s, a period marked by great sporting achievements and innovations in uniform design.
ANOTHER NEW INVESTMENT IN TECHNOLOGY
The decision to bring back this logo can be seen as a way of celebrating the rich history of the club and the Adidas brand, as well as creating an emotional connection with fans who have fond memories of those times. The details of the new uniforms are being kept completely confidential, which further increases the expectation surrounding the launch.
The decision to keep the mantles under lock and key aims to make a big impact at the time of the reveal, as well as avoiding leaks that could spoil the surprise for fans. The fans of Flamengo< /a> are eager to see the new uniforms and many are speculating about how the "Trefoil" will be incorporated into the design. The return of this logo is seen as a nod to the past, but with an eye towards the future, combining classic elements with modern innovations.
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