Soccer

FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS

and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position

14 Jul 2023 | 17:56 |

Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.

This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.

According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.

In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.

Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.

The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.

This investment in technology and digital asset management comes at a time when digital transformation is accelerating in the corporate world. According to the consultancy Market and Markets, the digital asset management market moved US$ 4.2 billion in 2022 and should reach US$ 8 billion in 2027.

Flamengo is also impressive with its numbers. The club has 17.5 million followers on Instagram, 10.3 million on Twitter and 7.2 million on TikTok, placing it ahead of all other clubs on the American continent in terms of popularity on social media, according to o Deportes&Finanzas.

In addition, the club's revenue in 2022 exceeded BRL 1 billion, with almost 90% of this amount coming from recurring revenue. If compared to Deloitte data, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position.

A Red-black fans also engaged on social media like never before, surpassing the mark of 50 million followers/subscribers on all the club's platforms (Facebook, Instagram, TikTok, Twitter and YouTube). This proximity to the fans is the result of the incessant search for quality content.

For Communications Director Bernardo Monteiro, it is as important to consolidate historical content as it is to produce current content. Flamengo is recovering important moments in its history, which were previously dispersed in periodicals, sports articles and documentaries. The club's vision goes beyond its own structure, as it also preserves the historical memory of Brazilian sport.

With revolutionary management and the strategic use of digital technology, Flamengo excels not only on the field, but also in managing digital assets and communicating with its huge fan base.

Last minute

Soccer

Conmebol suspende definitivamente jogo entre Independiente Medellín e Flamengo

A entidade máxima do futebol sul-americano confirmou o cancelamento da partida na Colômbia após grave instabilidade nas arquibancadas e riscos à integridade

A partida entre Flamengo e Independiente Medellín foi oficialmente cancelada pela Conmebol por falta de segurança - foto: reprodução

07 Mai 2026 | 22:48 |

A Conmebol anunciou, na noite desta quinta-feira (7), a suspensão definitiva do confronto entre Independiente Medellín e Flamengo, válido pela quarta rodada da fase de grupos da Copa Libertadores. A decisão foi tomada após a paralisação inicial causada pelo arremesso de objetos e sinalizadores no gramado do Estádio Atanasio Girardot, constatando-se que não havia condições mínimas de segurança para a retomada do espetáculo.

O árbitro Jesús Valenzuela aguardou o tempo regulamentar para uma possível melhora no cenário, mas o policiamento local não conseguiu garantir a ordem necessária nas áreas adjacentes ao campo. Com a confirmação do cancelamento, as delegações de ambas as equipes foram orientadas a deixar o gramado rapidamente em direção aos vestiários por medidas de precaução.

ENTENDA OS MOTIVOS

A interrupção definitiva foi motivada pela incapacidade da organização local em conter os protestos violentos da torcida colombiana. O clima de hostilidade, inflamado pela eliminação do Medellín no campeonato nacional e por conflitos diretos entre a diretoria e torcedores, transformou o estádio em um ambiente de alto risco. A Conmebol priorizou a integridade física de jogadores, profissionais de imprensa e comissões técnicas ao encerrar o evento precocemente.

Relatos de campo indicaram que, além dos sinalizadores, houve tentativas de invasão e conflitos em setores específicos da arquibancada. Diante da gravidade dos fatos, os oficiais da entidade sul-americana entenderam que qualquer tentativa de reinício poderia agravar a situação de violência, optando pelo cancelamento oficial do embate internacional.

PRÓXIMOS PASSOS

Com o cancelamento confirmado, o caso agora será analisado pelo Tribunal de Disciplina da Conmebol. O órgão jurídico da entidade avaliará a responsabilidade do Independiente Medellín na organização do evento e na segurança do recinto. O Flamengo, que buscava a classificação antecipada, aguarda o veredito para saber se os pontos serão atribuídos ao clube brasileiro ou se uma nova data será agendada em campo neutro.

As sanções previstas no regulamento da Libertadores são rigorosas e incluem multas pesadas, perda de mando de campo, realização de jogos futuros com portões fechados e, em casos extremos, a exclusão da competição ou atribuição de vitória por W.O. ao time visitante. O relatório da arbitragem será o documento central para a definição do futuro do Grupo A, que segue com a tabela de classificação congelada momentaneamente.

FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS