and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position
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Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.
This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.
According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.
In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.
Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.
The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.
The club has a different point of view from the coach
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In an interview given after the defeat of Flamengoto Peñarol, 1-0, coach Tite was direct in responding to the boos received by the fans. The statement, marked by a frank tone, exposed the coach's pragmatic vision in relation to demanding fans and the pressure for results. “I respect the fans’ feelings. Of course I feel that (the boos), I'm human”, said Tite, recognizing the fans' frustration in the face of the setback.
Tite's speech reveals that he understands the role of fans as a fundamental part in the context of a club, especially in a team of great expression like Flamengo. By mentioning that the boos affect him as a human being, the coach demonstrates empathy, but does not fail to highlight that the only way to reverse this situation is with achievements on the field. “It can only be reversed in one way”, pointed out the coach.
THE MISTAKE THAT COSTED EXTREMELY DEARLYThe response reflects the experience of Titein dealing with pressure who follows the command of great teams in Brazilian football. With successful spells at clubs such as Corinthians, Grêmio and the Brazilian national team itself, the coach has a track record that puts him in a position to understand, perhaps like few others, the relationship between performance on the field and fans' expectations. For him, this connection is clear: “Do you know how to win fans? Do you know how I won over the fans of the other clubs I played for? Win an important title”, he declared.
The phrase highlights the centrality of titles in football, especially in mass clubs like Flamengo. In Brazil, the culture of results is intense, and Tite recognizes that fans have a limited tolerance for negative results. Winning titles, for him, is the key to gaining the support of the fans, and anything other than that results in discontent: “If not, bye.”
This last part of Tite's speech summarizes the characteristic impatience of demanding fans like Flamengo. The coach makes it clear that, without obtaining relevant trophies, the relationship with the fans deteriorates quickly. The pressure is constant and is part of the daily life of those who take on the leadership of top teams. Tite seems, however, to be aware of this scenario and how it needs to be faced.
The club has its greatest moment of inconstancy
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Tite's statement came after a delicate moment for Flamengo. The defeat to Peñarol, at home, in a group stage match of the Copa Libertadores, raised alarm bells for fans and the coaching staff. Flamengo had high expectations for the season, especially after major reinforcements and the arrival of Tite, a coach with wide recognition on the national and international scene.
The pressure on Flamengo is nothing new. The club, which has one of the biggest fans in the world, is known for its high expectations for titles. The expensive squad, made up of renowned players, also increases this demand. Each stumble is widely covered by the media and amplifies the dissatisfaction of part of the fans, who demand immediate results.
CAN IT GO BAD AT THE MOMENT?The Copa Libertadores, in particular, has a important meaning for Flamengo and its fans. The continental tournament is seen as one of the club's main objectives each season. Any result other than victory can generate dissatisfaction and pressure on the technical committee, as occurred after the setback against Peñarol.
In this context, Tite's speech not only recognizes the fans' dissatisfaction, but also is realistic in relation to what is expected from a club like Flamengo. The demand for titles is part of the package when taking over a club of this size, and the coach seems to be aware of this when he points out that he will only be able to win the support of the fans with significant victories.
The coach has his bias organized on the club’s current situation
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In an interview given after the defeat of Flamengoto Peñarol, 1-0, coach Tite was direct in responding to the boos received by the fans. The statement, marked by a frank tone, exposed the coach's pragmatic vision in relation to demanding fans and the pressure for results. “I respect the fans’ feelings. Of course I feel that (the boos), I'm human”, said Tite, recognizing the fans' frustration in the face of the setback.
Tite's speech reveals that he understands the role of fans as a fundamental part in the context of a club, especially in a team of great expression like Flamengo. By mentioning that the boos affect him as a human being, the coach demonstrates empathy, but does not fail to highlight that the only way to reverse this situation is with achievements on the field. “It can only be reversed in one way”, said the coach.
AND NOW GO?The answer reflects Tite's experience in dealing with the pressure that comes with commanding big teams in Brazilian football. With successful spells at clubs like Corinthians , Grêmio and the Brazilian team itself, the coach has a track record that puts him in a position to understand, perhaps like few others, the relationship between performance on the field and fans' expectations. For him, this connection is clear: “Do you know how to win fans? Do you know how I won over the fans of the other clubs I played for? Win an important title”, he declared.
The phrase highlights the centrality of titles in football, especially in mass clubs like Flamengo. In Brazil, the culture of results is intense, and Tite recognizes that fans have a limited tolerance for negative results. Winning titles, for him, is the key to gaining the support of the fans, and anything other than that results in discontent: “If not, bye.”
This last part of Tite's speech summarizes the characteristic impatience of demanding fans like Flamengo. The coach makes it clear that, without obtaining relevant trophies, the relationship with the fans deteriorates quickly. The pressure is constant and is part of the daily life of those who take on the leadership of top teams. Tite seems, however, to be aware of this scenario and how it needs to be faced.
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