Soccer

FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS

and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position

14 Jul 2023 | 17:56 |

Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.

This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.

According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.

In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.

Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.

The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.

This investment in technology and digital asset management comes at a time when digital transformation is accelerating in the corporate world. According to the consultancy Market and Markets, the digital asset management market moved US$ 4.2 billion in 2022 and should reach US$ 8 billion in 2027.

Flamengo is also impressive with its numbers. The club has 17.5 million followers on Instagram, 10.3 million on Twitter and 7.2 million on TikTok, placing it ahead of all other clubs on the American continent in terms of popularity on social media, according to o Deportes&Finanzas.

In addition, the club's revenue in 2022 exceeded BRL 1 billion, with almost 90% of this amount coming from recurring revenue. If compared to Deloitte data, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position.

A Red-black fans also engaged on social media like never before, surpassing the mark of 50 million followers/subscribers on all the club's platforms (Facebook, Instagram, TikTok, Twitter and YouTube). This proximity to the fans is the result of the incessant search for quality content.

For Communications Director Bernardo Monteiro, it is as important to consolidate historical content as it is to produce current content. Flamengo is recovering important moments in its history, which were previously dispersed in periodicals, sports articles and documentaries. The club's vision goes beyond its own structure, as it also preserves the historical memory of Brazilian sport.

With revolutionary management and the strategic use of digital technology, Flamengo excels not only on the field, but also in managing digital assets and communicating with its huge fan base.

Last minute

Soccer

Neymar homenageia Vini Jr, ex-Flamengo, em comemoração de gol

Atacante do Real Madrid sofreu ataques racistas após celebração diante do Benfica e craque do Santos imita o cria da Gávea para prestar apoio

Neymar homenageia Vini Jr, ex-Flamengo, ao comemorar gol pelo Santos diante do Vasco - Foto: Reprodução

27 Fev 2026 | 19:00 |

Neymar foi o nome da vitória do Santos por 2 a 1 sobre o Vasco da Gama, nesta quinta-feira (26), na Vila Belmiro. Autor dos dois gols do confronto, o camisa 10 chamou atenção não apenas pelo desempenho decisivo, mas também pela comemoração no primeiro tento.

Aos 25 minutos, o meia de 34 anos recebeu passe preciso de Moisés e finalizou no canto para abrir o placar. Na sequência, dançou próximo à bandeirinha de escanteio, gesto que, segundo ele, teve destinatário certo: o atacante Vini Jr.

HOMENAGEM E RECADO CONTRA O RACISMO

Após a partida, Neymar explicou que a “dancinha” foi dedicada a Vini Jr, cria do Flamengo e atualmente no Real Madrid. O atacante revelou que havia combinado com o amigo que repetiria a comemoração caso marcasse, em apoio após episódios de racismo sofridos pelo jogador na Europa.

No duelo entre Real Madrid e Benfica, pelos playoffs da Liga dos Campeões, Vini Jr marcou o gol da vitória espanhola e celebrou com dança diante da torcida adversária. Na mesma partida, denunciou uma ofensa racista atribuída ao argentino Gianluca Prestianni, atleta da equipe portuguesa.

VINI DECISIVO NA CLASSIFICAÇÃO

No confronto de volta, Vini Jr voltou a marcar na vitória por 2 a 1 do Real Madrid, resultado que garantiu o clube nas oitavas de final da competição continental. A comemoração foi repetida, reforçando o posicionamento do jogador. O Santos de Neymar retorna a campo apenas no dia 10 de março, pela quinta rodada do Campeonato Brasileiro. Às 21h30 (de Brasília), o Peixe visita o Mirassol no Estádio José Maria de Campos Maia, o Maião.

E QUANDO O FLAMENGO JOGA?

Enquanto Vini Jr segue bailando em estádios da Europa, sua ex-equipe vira a chave para as competições domésticas após derrota na Recopa. O Flamengo volta a campo na próxima segunda-feira (02), quando enfrentará o Madureira pelo segundo jogo da semifinal do Campeonato Carioca.

FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS