Soccer

FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS

and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position

Flamengo fans always giving a show. Photo: Marcelo Cortes/CRF
Flamengo fans always giving a show. Photo: Marcelo Cortes/CRF

14 Jul 2023 | 17:56 |

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Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.


This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.


According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.


In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.

Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.


The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.


This investment in technology and digital asset management comes at a time when digital transformation is accelerating in the corporate world. According to the consultancy Market and Markets, the digital asset management market moved US$ 4.2 billion in 2022 and should reach US$ 8 billion in 2027.
Flamengo is also impressive with its numbers. The club has 17.5 million followers on Instagram, 10.3 million on Twitter and 7.2 million on TikTok, placing it ahead of all other clubs on the American continent in terms of popularity on social media, according to o Deportes&Finanzas.
In addition, the club's revenue in 2022 exceeded BRL 1 billion, with almost 90% of this amount coming from recurring revenue. If compared to Deloitte data, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position.

A Red-black fans also engaged on social media like never before, surpassing the mark of 50 million followers/subscribers on all the club's platforms (Facebook, Instagram, TikTok, Twitter and YouTube). This proximity to the fans is the result of the incessant search for quality content.
For Communications Director Bernardo Monteiro, it is as important to consolidate historical content as it is to produce current content. Flamengo is recovering important moments in its history, which were previously dispersed in periodicals, sports articles and documentaries. The club's vision goes beyond its own structure, as it also preserves the historical memory of Brazilian sport.

With revolutionary management and the strategic use of digital technology, Flamengo excels not only on the field, but also in managing digital assets and communicating with its huge fan base.


Soccer

Liverpool defender talks about his feelings when facing Flamengo in the World Cup: “fans…”

Reds standout Van Dijk recalls the atmosphere created by Mengão fans in the final played in Qatar in 2019 and says he is enchanted by the Brazilians

Liverpool's Van Dijk remembers the atmosphere created by Flamengo fans in the 2019 Club World Cup final - Photo: Reproduction
Liverpool's Van Dijk remembers the atmosphere created by Flamengo fans in the 2019 Club World Cup final - Photo: Reproduction

17 Set 2025 | 21:00 |

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Flamengo's fans continue to impress world football's biggest names . In 2019, Liverpool defender Virgil Van Dijk came face-to-face with the might of the Red-Black Nation at the FIFA Club World Cup final in Qatar. The atmosphere of that match left a lasting impression on the Dutch defender.


Liverpool's Van Dijk on Flamengo: "Their fans were incredible"


In an interview with TNT Sports, Van Dijk was asked about his knowledge of Brazilian football. The topic arose because striker Memphis Depay , a player for Corinthians and the Dutch national team, frequently talks to the defender about Brazil.


"I know very well the passion Brazilian fans have for their teams. We faced Flamengo in the Club World Cup in Qatar, and their support was incredible . Memphis also spoke to me several times about the Corinthians fans. We know how great Brazilian football is. I'm very proud of Memphis and hope he scores many goals for the national team," said the defender.

FLAMENGO X LIVERPOOL – THE 2019 MEETING


After eliminating Al-Hilal in the semifinals, Flamengo faced Liverpool again in a repeat of the 1981 final . However, Jorge Jesus's team failed to break down the English defense and lost in extra time. In the final, Van Dijk experienced one of the greatest moments of his career and was a key player in neutralizing the Flamengo attack. Players like Gabigol struggled against the defender's solidity.

MARACANÃ FULL FOR FLAMENGO X ESTUDIANTES

Almost six years after that duel, the Nation is preparing for another big night. Tickets for Flamengo vs Estudiantes, this Thursday (18), at Maracanã, for the first leg of the Libertadores quarterfinals , are already sold out . More than 69 thousand fans will support Filipe Luís' team, which is looking to open up an advantage before the decisive match in La Plata.


Soccer

Flamengo is eliminated from the Women's Brazil Cup after defeat to São Paulo

The red-and-black team fails to overcome São Paulo's solid performance, concedes a goal from Duda Serrana and leaves the national tournament in the round of 16

Flamengo is eliminated from the Women's Brazil Cup after losing to São Paulo; Duda Serrana's goal decides the match at Morumbis - photo: reproduction
Flamengo is eliminated from the Women's Brazil Cup after losing to São Paulo; Duda Serrana's goal decides the match at Morumbis - photo: reproduction

17 Set 2025 | 20:45 |

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Flamengo said goodbye to the Women's Copa do Brasil after losing 1-0 to São Paulo, this Wednesday (17), at Morumbis. The Rio de Janeiro team even tried to react after falling behind on the scoreboard, but was unable to avoid elimination in the single duel of the round of 16. The decisive goal was scored by Duda Serrana, a standout for the São Paulo team.


In the first half, São Paulo dominated possession and adopted a more attacking approach , hindering Flamengo 's play. Flamengo struggled to exchange passes and impose their style. Even so, the visitors had the best chance of the first half: on a quick counterattack in the 30th minute, Duda had a good opportunity but shot wide.


DUDA SERRANA'S GOAL DECIDES


Early in the second half, a poor clearance by the Flamengo defense resulted in the game-clinching goal. The defense poorly cleared the ball, and Duda Serrana fired a precise shot from outside the box, leaving Flamengo's goalkeeper with no chance . From then on, the Rio de Janeiro team pushed forward and sought to press in the final minutes, relying primarily on set pieces and crosses, but failed to create any real chances.

ELIMINATION ENDS PARTICIPATION


With this result, Flamengo ends its Women's Copa do Brasil campaign with one win and one loss. The team received approximately R$90,000 for its participation in the round of 16. After the final whistle, members of the Flamengo coaching staff complained about the refereeing in the center of the field, but the result remained unchanged.

AND THE MALE?

Flamengo could take to the field with a different formation to face Estudiantes this Thursday (18), at 9:30 pm (Brasília time), for the CONMEBOL Libertadores. The duel, decisive for the club's ambitions in the continental competition, will be broadcast live on Disney+.



Soccer

Emerson Royal is experiencing a new phase at Filipe Luís's Flamengo: “he asked me…”

The full-back played a key role in the 2-0 victory over Juventude and reveals that the coach's request enhances his characteristics.

Emerson Royal reveals Filipe Luís's request at Flamengo to enhance his characteristics - Photo: Gilvan de Souza/Flamengo
Emerson Royal reveals Filipe Luís's request at Flamengo to enhance his characteristics - Photo: Gilvan de Souza/Flamengo

17 Set 2025 | 20:00 |

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Flamengo beat Juventude 2-0 last Sunday (14), at Alfredo Jaconi, for the Brazilian Championship, and ended a 28-year winless streak in Caxias do Sul. Arrascaeta opened the scoring and Emerson Royal closed the score, scoring his first goal for the club .


Emerson Royal reveals Filipe Luís's request at Flamengo: "Filipe wants me to be sharp, exploring my physical strength"


After the match, the full-back revealed a conversation with coach Filipe Luís, who advised him on attacking positioning: "I received criticism when I played injured because I couldn't give my best. But I wanted to stay on the field to help Flamengo . Filipe explained to me what he wanted from me: to get to the far post. I even asked my teammates to watch me during that movement," Royal said.


RETURN AS HOLDER

It was the full-back's first game since returning from injury. Royal had sprained his left ankle on August 13 against Internacional in the Copa Libertadores. Since then, he had only played a few minutes in the draw with Grêmio at Maracanã.


According to the player, Filipe Luís asked him to play differently than he was used to in his career: "At Tottenham, I played as a defensive midfielder, on the inside. But Filipe wants me to be sharp, exploiting my physical strength, passing, and crossing. He knows my ability to support, and that can really help the team ."

DISPUTE FOR POSITION

Signed in July for €9 million (approximately R$58 million) from Milan, Emerson Royal is competing for a spot with Varela, who was rested against Juventude due to a groin injury. " Big teams are like that; they always have top-notch players . Varela has a lot of quality, and so do I. The competition is healthy, we work hard, and the choice is Filipe's," said the full-back.

NEXT COMMITMENTS

On Thursday (18), Flamengo faces Estudiantes in the Libertadores (quarter-finals, first leg), at 9:30 pm, at Maracanã . The Most Beloved only returns to the field for the Brasileirão on Sunday (21), against Vasco, also at the sacred temple.


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