
Soccer
|
Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.
This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.
According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.
In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.
Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.
The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.
The expectation is that a large audience will come to watch the team, which turns its attention to the main national competition after the Club World Cup.
|
Flamengo's return to Maracanã after their FIFA Club World Cup campaign is already looking like a full house. For the match against São Paulo, next Saturday (12), at 4:30 pm, for the 13th round of the Brazilian Championship, just over 40 thousand tickets have already been sold so far . This information comes from journalist Venê Casagrande.
A large crowd is expected to watch the team, which turns its attention to the main national competition. The match is surrounded by expectations. Besides being Flamengo 's first home game after the break for the intercontinental tournament, the duel will mark the debut of newly signed Jorginho in front of the fans at Maraca. The Italian-Brazilian midfielder made his first appearances for the club during the tournament in the United States.
Ticket sales to the general public began on Wednesday morning (9), after a period of exclusivity for fan club members, which explains the partial increase in tickets already sold. The high demand reflects the fans' longing for the game and the importance of the game for Flamengo 's ambitions to lead the championship.
North (Flamengo)
South (Flamengo)
Upper East (Flamengo)
Lower East (Flamengo)
Maracanã Plus
FLA+ Space
South (Visitor – Gate B)
Mengão leads the Brasileirão with 24 points and can further cement its position in first place with a victory. São Paulo is in 14th place with 12 points.
The youngster, considered one of the promising youngsters in the red-black youth academy, is looking for more space to develop in Filipe Luís's team or at another club.
|
Attacking midfielder Matheus Gonçalves is expected to leave Flamengo in the next transfer window, but the young Flamengo prospect's destination is likely to be international football. According to the Gaúcha ZH website, despite Grêmio's interest in taking the player on loan, Flamengo's board prefers to negotiate with clubs abroad.
In the Brazilian Championship, Matheus has only played three matches , which still allows him to play for another team in the same edition of the tournament, as the limit is six matches. However, Flamengo has no interest in loaning him to teams competing in Serie A.
After taking the lead with Ryan Roberto, Mais Querido suffers a comeback in the first half, misses a decisive penalty at the end and accumulates its fourth defeat in the competition.
|
Flamengo started with intensity against Palmeiras, this Wednesday (9), but ended up defeated 2-1 at the José Bastos Padilha Stadium, in Gávea, in the 9th round of the Brazilian Under-17 Championship . Ryan Roberto opened the scoring for Mais Querido in the first few minutes, but the São Paulo team reacted in the initial stage.
The red-black team also missed a penalty in the final minutes. With the defeat, Flamengo remains with 15 points in the table. The next match will be the classic against Fluminense, on Wednesday (16), at the Marcelo Vieira Stadium, in Xerém, at 2:45 pm.
The Rubro-Negro opened the scoring after just two minutes . In a swift move, Diego Guimarães crossed perfectly for Ryan Roberto to score. Despite the strong start, the midfield became evenly matched, and the São Paulo team equalized with Juan Gabriel's first attempt in the 17th minute.
João Vitor nearly put the Rio de Janeiro team back in front, but the opposing goalkeeper made a great save. In the 37th minute, Juan Francisco turned the score around for Palmeiras with a header . Flamengo still had good chances to equalize, particularly through Lucas Falcone and Luiz Gustavo, but were unsuccessful in their attempts.
In the final stage, the red-and-black team continued to press. Highlights included attacks by João Vitor and Luiz Guilherme, who nearly scored the equalizer. In the 36th minute, Ryan Roberto was awarded a penalty but wasted it by shooting over the crossbar . Victor Hugo also had a final chance in the 44th minute, but the Palmeiras goalkeeper saved again.
With four defeats in nine games, Flamengo is looking to bounce back in the derby against Tricolor das Laranjeiras. The duel will be crucial for the red-and-black team's hopes in the remaining qualifying round of the Brazilian Under-17 Championship.