Soccer
FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS
and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position
|
0
Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.
This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.
According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.
In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.
Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.
The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.
This investment in technology and digital asset management comes at a time when digital transformation is accelerating in the corporate world. According to the consultancy Market and Markets, the digital asset management market moved US$ 4.2 billion in 2022 and should reach US$ 8 billion in 2027.
Flamengo is also impressive with its numbers. The club has 17.5 million followers on Instagram, 10.3 million on Twitter and 7.2 million on TikTok, placing it ahead of all other clubs on the American continent in terms of popularity on social media, according to o Deportes&Finanzas.
In addition, the club's revenue in 2022 exceeded BRL 1 billion, with almost 90% of this amount coming from recurring revenue. If compared to Deloitte data, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position.
A Red-black fans also engaged on social media like never before, surpassing the mark of 50 million followers/subscribers on all the club's platforms (Facebook, Instagram, TikTok, Twitter and YouTube). This proximity to the fans is the result of the incessant search for quality content.
For Communications Director Bernardo Monteiro, it is as important to consolidate historical content as it is to produce current content. Flamengo is recovering important moments in its history, which were previously dispersed in periodicals, sports articles and documentaries. The club's vision goes beyond its own structure, as it also preserves the historical memory of Brazilian sport.
With revolutionary management and the strategic use of digital technology, Flamengo excels not only on the field, but also in managing digital assets and communicating with its huge fan base.
Soccer
5 points about Michael's negotiation: Flamengo only accepts a definitive sale
The player is on the radar of foreign clubs, but his departure depends on one clear condition: he will only be released in the event of a definitive offer.
|
0
In recent days, a Middle Eastern team approached Flamengo with the intention of loaning Michael , but the Rio de Janeiro club's response was blunt: no . The proposal was rejected by president Luiz Eduardo Baptista, known as BAP, who ruled out any possibility of releasing the striker on loan.
According to journalist Jorge Nicola, Flamengo "is only willing to do business if there are definitive offers." The board believes the striker still has a market and will only leave Ninho do Urubu if concrete financial compensation is received.
THE PLAYER ASKED FOR THE MOST LOVED ONE TO LEAVE
Michael, nicknamed "Little Robot" by the fans, has expressed his desire to leave. With limited space under Filipe Luís, the striker was not included in the squad for the last match against Santos and remained in Rio to treat ankle pain. Internally, he has already informed the coaching staff that he prefers to seek new surroundings.
FUTURE PROBLEMS
Despite this, Flamengo is being cautious. Michael's contract runs until 2028 and he earns one of the highest salaries in the squad, which limits his options on the market. One of the clubs monitoring the situation is Qatar's Al-Duhail, but no official offer has been submitted yet. The board is treating the situation cautiously. Although the player is considered negotiable, there is no rush to sell him.
Flamengo understands that Michael could be useful throughout the season if no advantageous offers emerge. Therefore, the refusal to loan him is strategic. The ideal scenario for Flamengo is to find a permanent buyer during this window, which would generate revenue and free up space on the payroll. However, with the Asian market still buoyant, the club has not ruled out further inquiries in the coming days.
Another name under the spotlight is Pedro . The number 9 is not having the best time at the club and was left out of the match against Santos after public criticism from coach Filipe Luís. His situation is seen as delicate . Palmeiras was even mentioned as interested, but ruled out any approach due to the game limit in the Brasileirão. Even so, negotiations with foreign clubs are still possible this window.
Soccer
Former Flamengo target could end up at Rio rival
Evander has a contract with Cincinnati until December 2027, and the North American club stipulated a value of 17 million euros to release him.
|
0
After nearly signing with Flamengo last season, midfielder Evander, currently at FC Cincinnati in the United States, is in Botafogo's sights for the remainder of 2024. According to journalist João Van Boysen, the black and white club is competing for the signing of the 27-year-old player with Benfica in Portugal.
Evander's contract with Cincinnati runs until December 2027, and the North American club has set a fee of €17 million, approximately R$109 million, to release him. It's not yet known whether Botafogo intends to pay or negotiate a lower fee.
MIDFIELDER WAS TARGETED BY FLA
Revealed by Vasco, Evander was once in the plans of Flamengo's former management, who saw him as an immediate backup to Arrascaeta. At the time, however, negotiations with Portland Timbers, the club he played for before Cincinnati, ultimately fell through. Now, the midfielder's future is back on the Brazilian football radar.
EVANDER'S NUMBERS
- Evander, playing for FC Cincinnati in MLS, has the following numbers in 2025 (as of October, based on available information):Games: 28
- Goals: 9
- Assists: 14
- Shirt number: 10
Soccer
Well done! Leixões receives a transfer ban due to debt with Flamengo
The Rio de Janeiro club filed a complaint with the FIFA Player Status Resolution Chamber and now the Portuguese have been punished.
|
0
Flamengo sued Leixões, of Portugal, at FIFA over a debt related to the transfer of striker Werton. In July 2024, the red-and-black club sold 70% of the player's rights for €1 million (R$5.8 million at the then exchange rate).
The club filed a complaint with FIFA's Player Status Resolution Chamber. Leixões was supposed to pay the first installment, €175,000 (R$1.1 million), in November 2024. Flamengo demanded payment from the Portuguese club in January but has not received the amount.
The last charge was on January 14, 2025, when Flamengo gave Leixões 48 hours to pay the adjusted amount - 196,700 euros (R$1.2 million). The Portuguese team once again failed to comply with the agreement, and Flamengo went to FIFA to collect the debt, including fines, interest, and monetary correction.
FIFA HAS GIVEN ITS VERDICT AND PUNISHED THE PORTUGUESE CLUB
On Tuesday afternoon, Flamengo issued a statement on its official website , informing that FIFA had punished Leixões with a well-deserved transfer ban . This means that the Portuguese club will not be able to register new players.
FOLLOW THE NOTE
"Clube de Regatas do Flamengo informs that Leixões SC, from Portugal, was punished by FIFA with a Transfer Ban due to a debt with the Rio de Janeiro club, regarding the transfer of the athlete Werton. The decision of the highest entity of world football recognized Flamengo's request. Leixões will be prevented from registering new players for up to three transfer windows, or until the amount of 175 thousand euros is paid to the red-black club. The sanction comes into effect from this Tuesday (15)."
WERTON AT FLAMENGO
A highly successful player in Flamengo's youth academy, he was a gem of the club's nest. Werton made his professional debut for Flamengo in 2021, but never received many opportunities. He left the club with one goal in 12 games.
SUBSCRIBE NEWSLETTER
See previous