Soccer
FLAMENGO BREAKS RECORD IN BILLING WITH MANAGEMENT ASSETS
and compared to data from Deloitte, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position
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Flamengo, the most searched sports club on the internet and with the greatest interaction on social media in Brazil, is exploring new management possibilities. In a pioneering partnership with the startup Yapoli, the club became the first in the country to adopt DAM (Digital Asset Management) technology to manage its digital assets.
This initiative is essential to preserve the rich history of the club club, in addition to protecting its digital collection, which includes documents, photos, videos, contracts and other materials stored in the cloud. Through the Yapoli platform, more than 120 people connected to the club have centralized access, control, distribution and security of these assets, from the first game reports to the most recent videos published on social networks. This scenario streamlines the process of searching for materials to create advertising and creative pieces, providing greater autonomy to the different areas of the club.
According to Diogo Rocha, managing partner of Homemade, the group responsible for FlaTV and Flamengo digital content, the club produces a large amount of media, including photos and videos of games, as well as reports and documents from different departments. Previously, these materials were dispersed, but now the club ensures that everything is under control, while rebuilding the historical heritage of a century-old club.
In seeking a solution for this digital asset management, Flamengo prioritized a national option and found in Yapoli the ideal partnership. Adalberto Generoso, CEO of Yapoli, points out that digital disorganization can cost institutions millions annually, leading to expenses with inappropriate use of resources and problems related to regulations such as the LGPD (General Data Protection Law). He explains that Flamengo's results in the last year reflect the digital asset management capacity to mitigate risks and streamline internal processes.
Bernardo Monteiro, Flamengo's Communication director, emphasizes that the new management provides speed and ease of exchange of ideas and materials between the historical collection and communication departments. The DAM platform allows an efficient and synchronized exchange of information, boosting the joint work of these teams.
The digital transformation also brought benefits to Yapoli, which closely follows Flamengo's work and improves its platform based on club demands. Flamengo demands accelerated communication, as it is responsible for producing and disseminating material from all matches and championships, generating around 60 to 70 daily posts on all social networks. This mutual collaboration has resulted in the development of features and functionality that are also leveraged by other Yapoli customers such as Havaianas, Portobello and Habib's.
This investment in technology and digital asset management comes at a time when digital transformation is accelerating in the corporate world. According to the consultancy Market and Markets, the digital asset management market moved US$ 4.2 billion in 2022 and should reach US$ 8 billion in 2027.
Flamengo is also impressive with its numbers. The club has 17.5 million followers on Instagram, 10.3 million on Twitter and 7.2 million on TikTok, placing it ahead of all other clubs on the American continent in terms of popularity on social media, according to o Deportes&Finanzas.
In addition, the club's revenue in 2022 exceeded BRL 1 billion, with almost 90% of this amount coming from recurring revenue. If compared to Deloitte data, Flamengo would be among the 30 highest recurring revenues in world football, occupying the 26th position.
A Red-black fans also engaged on social media like never before, surpassing the mark of 50 million followers/subscribers on all the club's platforms (Facebook, Instagram, TikTok, Twitter and YouTube). This proximity to the fans is the result of the incessant search for quality content.
For Communications Director Bernardo Monteiro, it is as important to consolidate historical content as it is to produce current content. Flamengo is recovering important moments in its history, which were previously dispersed in periodicals, sports articles and documentaries. The club's vision goes beyond its own structure, as it also preserves the historical memory of Brazilian sport.
With revolutionary management and the strategic use of digital technology, Flamengo excels not only on the field, but also in managing digital assets and communicating with its huge fan base.
Soccer
Cruzeiro president opens up about Gabigol, ex-Flamengo: "He was a..."
Even without a guaranteed presence in the starting 11, Gabriel has been praised by the board for his commitment and commercial impact.
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Signed with star status, Gabigol is still seeking regular starting positions at Cruzeiro. Unlike what he became accustomed to during his years as a star player at Flamengo, the striker is currently in a transitional phase. Even though he's not a regular in the starting eleven, he's been touted as an important player in Leonardo Jardim's project.
Pedro Junio, vice president of the Minas Gerais club, emphasized in an interview with the program Donos da Bola that the number 9 did not disappoint. According to the director, the striker has fulfilled everything agreed upon at the time of his signing, both on the field and in marketing. " He delivers everything we agreed on, both in the sporting and commercial and marketing aspects . Gabriel was a package deal we signed, and he delivers," he noted.
BOARD DEFENDS GABIGOL'S PARTICIPATION
Since arriving at Toca da Raposa, Gabigol has started 11 matches, initially under Fernando Diniz and later under Leonardo Jardim. Following the 1-1 draw with São Paulo on April 13th, in the third round of the Brasileirão , the striker has lost his place in the starting lineup. Even so, management emphasizes that there is no dissatisfaction or bad blood behind the scenes.
" Cruzeiro's advantage is that everyone understands that Cruzeiro is the top priority. Regardless of who's playing or not," explained Pedro Junio, highlighting the positive internal atmosphere at the club and the players' maturity in accepting coaching decisions.
GABIGOL REAFFIRMS COMMITMENT TO CRUZEIRO
Despite recurring speculation that he's unhappy about not being a regular starter, Gabigol has publicly expressed his composure about this new phase. After the 2-0 victory over Vila Nova on May 1st in the Copa do Brasil , the striker addressed the issue directly.
" I'm very calm about it. I know the pressure there is , and there are a lot of people who say things without realizing it. I try to work hard, show my football skills on the field," he said. On that occasion, the striker also highlighted the welcome he received at the club and reinforced his desire to continue contributing.
Soccer
Flamengo vs São Paulo - where to watch, probable lineup and time of the Brasileirão game
With the Brasileirão leadership at stake and Maracanã expected to be full, Mengão hosts the São Paulo team this Saturday (12), at 4:30 pm, for the 13th round
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Flamengo returns to the national stage this Saturday (12), after a stint at the Club World Cup, with full focus on the Brazilian Championship. The team led by Filipe Luís leads the table with 24 points, despite having played one game less, maintaining the best attack and the tightest defense in the competition so far. The ball rolls at 4:30 pm, at Maracanã, with broadcast on TV Globo and Premiere.
Flamengo will be without midfielder Erick Pulgar, who suffered a fractured right foot, and Pedro, who was sidelined by Filipe Luís . This will also be the first match without Gerson, who recently left the club to Zenit in Russia.
SAO PAULO SEEKS REACTION
On the other side, São Paulo is undergoing a period of restructuring. After a 3-1 loss to Vasco and the departure of Luis Zubeldía , the club has decided to bring back Hernán Crespo as coach. The São Paulo team will have important reinforcements who recovered during the break: Lucas Moura, Oscar, Marcos Antônio, and Ferreirinha are available again.
PUBLIC EXPECTATIONS
The red-and-black fans promise to once again fill the stadium. As of last Thursday (10), more than 46 thousand tickets had already been sold. With the removal of free tickets, the expectation is that around 60 thousand fans will attend Maracanã to support Mengão in its search for three more points.
TECHNICAL INFORMATION AND WHERE TO WATCH: FLAMENGO X SÃO PAULO
📆 Date: July 12 (Saturday)
🕓 Time: 4:30 pm (Brasília time)
📍 Location: Maracanã, Rio de Janeiro (RJ)
📺 Broadcast: Globo and Premiere
👤 Referee: Wilton Pereira Sampaio (GO)
👥 Assistants: Bruno Boschilia (PR) and Bruno Raphael Pires (GO)
🎥 VAR: Braulio da Silva Machado (SC)
Probable lineups:
Flamengo : Rossi; Wesley, Leo Ortiz, Leo Pereira and Alex Sandro; Jorginho and De la Cruz; Luiz Araújo and Arrascaeta; Plata and Bruno Henrique.
Sovereign: Rafael; Sabino, Ferraresi and Alan Franco; Cédric Soares, Alisson, Marcos Antonio, Oscar and Enzo Díaz; Luciano and André Silva.
Soccer
Flamengo's shirt sales soar after the Club World Cup and profit from the exposure
Growth of over 50% in online sales reinforces the impact of international participation; Rubro-Negro earns more than R$150 million in FIFA prize money
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Flamengo's presence at the Club World Cup extended beyond the pitch. The direct impact on official merchandise sales highlighted the power of the red-and-black brand. According to data from Neotrust, an e-commerce monitoring company, the club saw a 55.1% increase in official jersey sales between June 15th and 30th.
AN OVERCHARGE OF THE MOST LOVED
In the same 15-day period the previous month, approximately 5,200 units had been sold. During the World Cup, the number jumped to 8,063 units, boosted by the club's significant participation in the tournament.
According to Vanessa Martins, marketing director at Neotrust, fan-consumer behavior is increasingly immediate. "Today's consumer doesn't wait to win a title to wear the jersey; they react in real time, driven by emotion and digital belonging," she explained. This movement reveals a growing engagement among the red-and-black fans, who respond quickly to moments of high club exposure, such as the match against Chelsea and the iconic victory over the English side.
GIANT NUMBERS OF THE MOST LOVED
Although not the highest percentage growth, Flamengo recorded the highest absolute sales volume among the Brazilian clubs participating in the Club World Cup. For comparison:
Flamengo: 8,063 shirts sold (+55.1%)
Fluminense: 3,129 shirts sold (+55.9%)
Palmeiras: 7,322 shirts sold (+16.6%)
Botafogo: 901 shirts sold (+37.8%)
The difference is even more significant when considering the national and international reach of the Flamengo brand, which already ranks among the clubs with the largest digital presence in South America. Beyond its commercial strength, Flamengo 's World Cup campaign also generated financial returns on the field. According to the data released, the club received US$27.71 million (approximately R$151.06 million) in bonuses paid by FIFA.
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