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FLAMENGO'S SACRED MANTO SAW A GROWTH OF 277% IN THE MARKET IN 10 YEARS! UNDERSTAND:

The red-black club, as a whole, is highly valued in the market and the scenario for next season is even better

Joshua, Pulgar and Gerson with Flamengo's third shirt in 2023/ Pedro Martins
Joshua, Pulgar and Gerson with Flamengo's third shirt in 2023/ Pedro Martins

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In ten years, Flamengo managed to increase the market value of its Sacred Mantle by 277%. This was a long process that totally depended on the administrative restructuring that the club underwent during the mandates of Eduardo Bandeira de Mello (2013 - 2018) and Rodolfo Landim (2018 - until now). It's just about the fans buying the shirt, but about the visibility that Manto gained and the respect as well. The value is calculated based on how much sponsors are willing to pay to have their brand printed on it in all games of a season.

When Bandeira de Mello took charge of Mais Querido in 2013, he had the objective of restructuring the team. That year, Fla was champion of the Copa do Brasil and, at the same time, barely escaped relegation in the Brasileirão.


In April 2013, the football team's t-shirt accumulated 45 million reais in sponsorships. Of these, R$10 million was paid by Peugeot, which occupied the main space, while the other R$35.6 million came from Adidas and other partnerships and marketing actions. However, it was in May that things started to change at Flamengo.


Under the command of Bandeira de Mello, the club signed a contract with Caixa, which became the new main sponsor. The agreement was for 25 million reais. Peugeot moved to Manto's back, Adidas maintained the link and Tim contributed 2.5 million reais to print the numbers. Thus, the value of the shirt has already risen to 73.6 million reais.

Currently, under the management of Rodolfo Landim, Flamengo has a uniform worth 170 million reais in sponsorship. The main space ('master') belongs to Banco BRB, which has a contract worth 32 million reais, seven million more than what Caixa used to pay.


It should be noted that Adidas represents an average of R$69 million (between sponsorship and the percentage of sales), and Pixbet, at R$24 million, are the three highest values. Mercado Livre (R$ 20 million), Sil (R$ 12 million), Assistcard (R$ 8 million), and Tim (R$ 5 million) complete the spaces.

Expectations for next year are even higher. This Thursday (05) Flamengo's Deliberative Council will vote on the renewal of the contract with Pixbet. The projection is that the new contract will end up doubling the amount paid to Flamengo, becoming 45 million reais per year.

All this information was organized by the 'Lance!' portal.



Soccer

Boldness or stupidity? Peñarol posts photo on social media provoking Flamengo

Teams face each other next Thursday in the Libertadores quarter-finals

Disclosure/Peñarol
Disclosure/Peñarol

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The Peñarol (URU) team was excited from the beginning of the trip to Rio de Janeiro, where they will face Flamengo, in the quarter-finals of the Libertadores. In addition to cheering the players on the flight towards the 'Marvelous City', the Uruguayans posted a montage of Christ the Redeemer with the club's flag.

As soon as they landed on Rio de Janeiro soil, the Uruguayan club published an image of a of the city's main tourist attractions. In addition to the photo, the team wrote the following message: “Peñarol em Rio”, alluding to Rock In Rio. Afterwards, a video showing the arrival of the athletes at Galeão Airport was also published.




< p>Uruguayan team in the Libertadores

Peñarol reached the quarterfinals of the Libertadores after beating The Strongest (BOL) in the round of 16. In the first game, the Uruguayan team defeated their opponent 4-0. On the way back, the Bolivian team even won by a score of 1-0, however, it was not enough to take away the classification of Diego Aguirre's men.


Before the game against Flamengo, Peñarol played in the Championship Uruguayan. On Saturday (14), Rubro-Negro's opponent beat Rampla (URU), by a score of 4 to 0. Given this situation, they remained undefeated in the national tournament.

And the red- black?

Flamengo is coming off a bitter draw with Vasco on Sunday (15), however, they will have reinforcements for this Thursday's duel (19). Recovered from a thigh injury, De La Cruz is back in the team. In addition to the Uruguayan, Alex Sandro, Alcaraz and Gonzalo Plata were registered in the competition and, as a result, will be included in the clash.


Soccer

Mayor of Rio denies note about Flamengo stadium

Eduardo Paes uses his social network profile to deny the article

Reproduction
Reproduction

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Last Tuesday, the candidate for re-election for mayor of Rio de Janeiro, Eduardo Paes, denied the journalist Ancelmo Gois, from Globo. In a post on Instagram, the mayor informed that the city hall will be responsible for removing the megastructure on the gas meter site, different from what was reported. Furthermore, he guaranteed that Flamengo will have its new stadium, with the best conditions and security.

The news published by Ancelmo informs that Flamengo would have to pay R$100 million to remove a large gas structure present on land acquired by the club, which is owned by CEG and CEG-Rio, which are companies that are part of the gas concessionaire Naturgy.


According to the article, the companies were informed that Flamengo is the responsible for bearing the expenses, as provided for in one of the annexes to the land purchase and transfer contract. The clause, however, does not have a specified limit.


Eduardo Paes guarantees that the removal is the responsibility of Rio's city hall.

Paes stated that the values ​​for the transfer of the structure are different from what was pointed out in the article by Ancelmo Gois. Furthermore, it exempted Flamengo from any responsibility, and that the city hall has been planning to remove it for years.


“They are making me defend @flamengo more than I would like: let it be clear that this is not the The cost of this transfer and when it happens will be the responsibility of the city of Rio, which knows that this structure cannot be in an area that is already receiving so many residential buildings. It's been in our plans for a long time! Flamengo will have its new stadium there in the gasometer with all the quality and safety that the region demands and deserves. Period!”, published the mayor.



Soccer

SPOILER ALERT! FLAMENGO'S NEW MAKE HAS JUST COME OUT AND HAS AN ANNOUNCEMENT DATE

The launch is expected to be postponed to April 10th.

Photo: Internet/ Raisa Simplicio
Photo: Internet/ Raisa Simplicio

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Expectations are high among Flamengo fans Flamengo as they eagerly await the launch of the club's new number 2 kit. Initially scheduled for this month, the launch event was postponed to April 10, generating a wave of speculation and curiosity among those passionate about Rio's red and black.

The postponement cited logistical and production issues such as reasons for the date change. In an official statement, Flamengo stated that the decision was made to guarantee the quality of the product and provide an exceptional experience for fans at the time of launch.


FLAMENGO OPENS THE GAME < /p>


The news took many fans by surprise, especially those who were already preparing to acquire the long-awaited mantle. On social media, the reaction was mixed, with some expressing understanding at the reasons given by the club, while others expressed frustration at the prolonged wait.

Despite the postponement, details about the new uniform are still kept confidential by Flamengo. Rumors circulate on social media and discussion forums, with various speculations about the design, colors and elements that will be present in mantle number 2.


In an exclusive interview given to our team, the marketing director of Flamengo, André Gomes, stated: "We are working tirelessly to ensure that the new uniform meets the expectations of our fans. The postponement was a difficult decision, but necessary to ensure the excellence of the final product."

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