Soccer
FLAMENGO'S SACRED MANTO SAW A GROWTH OF 277% IN THE MARKET IN 10 YEARS! UNDERSTAND:
The red-black club, as a whole, is highly valued in the market and the scenario for next season is even better
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In ten years, Flamengo managed to increase the market value of its Sacred Mantle by 277%. This was a long process that totally depended on the administrative restructuring that the club underwent during the mandates of Eduardo Bandeira de Mello (2013 - 2018) and Rodolfo Landim (2018 - until now). It's just about the fans buying the shirt, but about the visibility that Manto gained and the respect as well. The value is calculated based on how much sponsors are willing to pay to have their brand printed on it in all games of a season.
When Bandeira de Mello took charge of Mais Querido in 2013, he had the objective of restructuring the team. That year, Fla was champion of the Copa do Brasil and, at the same time, barely escaped relegation in the Brasileirão.
In April 2013, the football team's t-shirt accumulated 45 million reais in sponsorships. Of these, R$10 million was paid by Peugeot, which occupied the main space, while the other R$35.6 million came from Adidas and other partnerships and marketing actions. However, it was in May that things started to change at Flamengo.
Under the command of Bandeira de Mello, the club signed a contract with Caixa, which became the new main sponsor. The agreement was for 25 million reais. Peugeot moved to Manto's back, Adidas maintained the link and Tim contributed 2.5 million reais to print the numbers. Thus, the value of the shirt has already risen to 73.6 million reais.
Currently, under the management of Rodolfo Landim, Flamengo has a uniform worth 170 million reais in sponsorship. The main space ('master') belongs to Banco BRB, which has a contract worth 32 million reais, seven million more than what Caixa used to pay.
It should be noted that Adidas represents an average of R$69 million (between sponsorship and the percentage of sales), and Pixbet, at R$24 million, are the three highest values. Mercado Livre (R$ 20 million), Sil (R$ 12 million), Assistcard (R$ 8 million), and Tim (R$ 5 million) complete the spaces.
Expectations for next year are even higher. This Thursday (05) Flamengo's Deliberative Council will vote on the renewal of the contract with Pixbet. The projection is that the new contract will end up doubling the amount paid to Flamengo, becoming 45 million reais per year.
All this information was organized by the 'Lance!' portal.
Soccer
Portuguese club moves to sign Flamengo midfielder
Negotiations between the Portuguese club and Mais Querido evolve towards a definitive sale; the proposal pleased the board, and the contract is for a three-year term
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Flamengo has taken an important step towards finalizing the permanent transfer of midfielder Victor Hugo, 21 , to Famalicão, in Portugal. The Portuguese club has presented a purchase proposal that was considered satisfactory by the red-black board, which has already authorized the player's representatives to define the contract terms with the Europeans.
The expectation is that the contract with Famalicão will be valid for three seasons . The values involved in the negotiation were not revealed. The information was released by journalist Venê Casagrande.
NO SPACE IN THE CAST
Victor Hugo recently returned to the club after a loan spell at Goztepe in Turkey. The contract with the Turkish club included a buyout clause set at 8 million euros (approximately R$51 million) , but the European team chose not to exercise the option. Without a place in the squad led by Filipe Luís, the player is not part of the plans for the rest of the season.
Initially, Famalicão discussed the possibility of a new loan , but the talks evolved into a permanent transfer, considered the most advantageous solution by Flamengo 's football department.
PASSING TURKEY
During his time at Goztepe, Victor Hugo made 35 appearances, starting 12 of them, and scored three goals. He was involved in the team's eighth-place finish in the national league and also in the team's run to the semi-finals of the Turkish Cup, ending his spell with a stoppage-time goal against Kasimpasa on May 30.
Soccer
Back to the routine! Check out Flamengo's calendar for the month of July
The Mais Querido was eliminated from the Club World Cup and is already starting to prepare for the rest of the season next Saturday (5)
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Part of the Flamengo squad arrived in Rio de Janeiro on Tuesday morning (1) after being eliminated from the Club World Cup. The squad will therefore begin preparing for the rest of the season next Saturday (5).
SEE FLAMENGO'S CALENDAR
- To be defined – Flamengo x Sao Paulo (Brazilian Championship)
- 16/07 – Santos x Flamengo (Brazilian Championship)
- 20/07 – Flamengo x Fluminense (Brazilian Championship)
- 23/07 – Bragantino x Flamengo (Brazilian Championship)
- 27/07 – Flamengo x Atlético-MG (Copa do Brasil – Round of 16, Game 1)
- 31/07 – Atlético-MG x Flamengo (Copa do Brasil – Round of 16, Game 2)
So, in the coming weeks, Flamengo will face a marathon of games in the Brasileirão. The sequence begins between July 12th and 13th, against São Paulo, at Maracanã. Soon after, the Mais Querido will face Santos, with the location still to be defined. On the 20th, Mengo will play the classic against Fluminense.
On the 23rd, Flamengo travels to face Bragantino. It is worth noting that, at the moment, Mais Querido is the leader of the Brasileirão, with 24 points in 11 rounds.
At the end of July, Flamengo turns its attention to the Copa do Brasil. The Mais Querido will host Atlético-MG on the 27th, at Maracanã, for the first leg of the round of 16. Finally, on the 31st, the Rubro-Negro will visit the Minas Gerais team for the return leg.
FOCUS ON SEASON SEQUENCE
Thus, with the return of the athletes, coach Filipe Luís will begin preparing the squad for the rest of the season . Now, Rubro-Negro focuses its attention on the Brazilian Championship, Libertadores and Copa do Brasil.
Soccer
With the sale of Gerson, Flamengo reaches the budget target set for the season
The Mais Querido can still earn more, as there are other athletes expected to leave the club in this transfer window.
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On Tuesday (1), Zenit agreed to sign Gerson after depositing the amount of the midfielder's termination fee into Flamengo's bank account. Thus, with the amount, Mais Querido reached the budget target set for the season.
At the beginning of the season, Flamengo's idea was to raise around 35 million euros (R$225 million) from the sale of athletes in 2025. In this way, Rubro-Negro surpassed the mark, as it raised 47 million euros (R$302 million).
ALCARAZ AND FABRÍCIO BRUNO HELP TO COMPLEMENT THE GOAL
It is worth remembering that before the sale of Gerson , Flamengo had already agreed the sales of Fabrício Bruno, to Cruzeiro for 7 million euros (R$ 44 million) and Carlos Alcaraz, to Everton (ING), for 15 million euros (R$ 96 million).
BILLING MAY INCREASE
Despite having already surpassed the target set at the beginning of the year, Flamengo can still raise more money. This is because more players like Wesley are expected to leave during this transfer window. The full-back has already received inquiries from several European football clubs and could be sold for up to 35 million euros (R$225 million).
FOCUS ON SEASON SEQUENCE
Without Gerson, coach Filipe Luís will begin preparing the team for the rest of the season. Now, Rubro-Negro will focus its attention on the Brazilian Championship, Libertadores and Copa do Brasil. In the Brazilian Championship, Mais Querido is the leader, with 24 points, in addition to being qualified for the round of 16 of the knockout stages.
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