Soccer
Boto explains Flamengo's failure to sign Mikey Johnston: "Timing error..."
17 Set 2025 | 11:32
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Soccer
05 Out 2023 | 08:51 |
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In ten years, Flamengo managed to increase the market value of its Sacred Mantle by 277%. This was a long process that totally depended on the administrative restructuring that the club underwent during the mandates of Eduardo Bandeira de Mello (2013 - 2018) and Rodolfo Landim (2018 - until now). It's just about the fans buying the shirt, but about the visibility that Manto gained and the respect as well. The value is calculated based on how much sponsors are willing to pay to have their brand printed on it in all games of a season.
When Bandeira de Mello took charge of Mais Querido in 2013, he had the objective of restructuring the team. That year, Fla was champion of the Copa do Brasil and, at the same time, barely escaped relegation in the Brasileirão.
In April 2013, the football team's t-shirt accumulated 45 million reais in sponsorships. Of these, R$10 million was paid by Peugeot, which occupied the main space, while the other R$35.6 million came from Adidas and other partnerships and marketing actions. However, it was in May that things started to change at Flamengo.
Under the command of Bandeira de Mello, the club signed a contract with Caixa, which became the new main sponsor. The agreement was for 25 million reais. Peugeot moved to Manto's back, Adidas maintained the link and Tim contributed 2.5 million reais to print the numbers. Thus, the value of the shirt has already risen to 73.6 million reais.
Currently, under the management of Rodolfo Landim, Flamengo has a uniform worth 170 million reais in sponsorship. The main space ('master') belongs to Banco BRB, which has a contract worth 32 million reais, seven million more than what Caixa used to pay.
It should be noted that Adidas represents an average of R$69 million (between sponsorship and the percentage of sales), and Pixbet, at R$24 million, are the three highest values. Mercado Livre (R$ 20 million), Sil (R$ 12 million), Assistcard (R$ 8 million), and Tim (R$ 5 million) complete the spaces.
Expectations for next year are even higher. This Thursday (05) Flamengo's Deliberative Council will vote on the renewal of the contract with Pixbet. The projection is that the new contract will end up doubling the amount paid to Flamengo, becoming 45 million reais per year.
All this information was organized by the 'Lance!' portal.
The Libertadores quarterfinal clash between Mengão and the La Plata club will be broadcast exclusively on the group's channels.
17 Set 2025 | 11:59 |
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Flamengo and Estudiantes face each other this Thursday (18), at Maracanã , for the first leg of the quarterfinals of the Copa Libertadores. The match will be broadcast by ESPN, with narration by Rogério Vaughan and commentary by Zinho and Paulo Calçade . The duel will also be available on Disney+ streaming. The ball rolls at 9:30 pm (Brasília time).
Estudiantes will have two key absences for the match in Rio . Defender González Pírez suffered a Grade 3 injury to his right hamstring during the loss to River Plate and is out for both quarterfinal matches. Santiago Núñez is expected to take his place.
Up front, Edwuin Cetré is also out due to a Grade 1 biceps femoris muscle injury in his left leg . With the injury, the Argentines will face Flamengo in a packed Maracanã stadium—all tickets for the match were sold out in advance.
Rubro-Negro continues with Erick Pulgar in the medical department, recovering from a fractured fifth metatarsal in his right foot. The main doubts for the match are Jorginho, Alex Sandro, and Varela, who will undergo evaluation this Thursday to determine whether they will be available for Filipe Luís.
With Mengão leading the Brasileirão and in the Libertadores, the board is accelerating negotiations to extend the coach's contract, as he rejected an offer from abroad.
17 Set 2025 | 11:49 |
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Filipe Luís is one of the "jewels" among Brazilian football coaches. With the red-and-black coach still in charge, the team maintains a real chance of winning the Brasileirão Betano and the Copa Libertadores . With 50 points from 22 matches, the club sits atop Série A and is solidifying itself as a top contender for the national cup.
According to information published by the newspaper “O Globo” this Wednesday (17), José Boto, Flamengo's football director, met with businessman Jorge Mendes to discuss the renewal of Filipe Luís' contract . According to journalist Diogo Dantas, the meeting led to a positive move towards the coach's permanence, although the official signing should only take place at the end of the year.
In recent weeks, Filipe Luís received an offer from Fenerbahçe of Turkey, but opted to remain with the Rio de Janeiro club. The board's plan is to extend his contract until the end of 2026, with the possibility of automatic renewal. President Bap intends to value the coach's work, who has maintained the same salary since leaving the youth academy to replace Tite in Flamengo 's first team.
Filipe Luís is about to complete a year in charge of Flamengo . The coach took over the team on September 30, 2024, after Tite's dismissal, and has since collected titles: Copa do Brasil, Campeonato Carioca, and Supercopa do Brasil . The coach has played 65 games, with 43 wins, 16 draws, and only six losses, consolidating one of the club's most consistent campaigns in recent years.
Flamengo, under the command of Filipe Luís, begins this Thursday (18) the dispute of the quarterfinals of the Libertadores against Estudiantes (ARG). The match takes place at 9:30 pm (Brasília time), at Maracanã, with broadcast by ESPN (closed TV) and Disney+ (streaming).
Mengão has three former Atlético de Madrid players at the club, including the coach, and 'El Cholo' was in charge of all of them at the Spanish club.
17 Set 2025 | 11:37 |
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Atlético Madrid coach Diego Simeone was yet another foreigner to recognize Flamengo's greatness . In an interview with TNT Sports, the Argentine praised the Rio de Janeiro club when asked about the "colchonera community" that has been forming at Ninho do Urubu.
Simeone praises Filipe Luís' Flamengo: "It's always beautiful to see them play"
When asked by journalist Fred Caldeira if he follows the Rubro-Negro's games, Simeone explained that he cannot watch due to the time difference , but highlighted the historical importance of Flamengo in Brazilian football.
"The truth is, I haven't been following Brazil's games, honestly, mainly because of the time difference, which is very late. But I always have a huge affection for Filipe Luís, Samu Lino, and Saúl . And Flamengo , the truth is, is a historic team in Brazil and around the world. It's always beautiful to watch them play," said the coach.
In fact, the time difference is a barrier for those who live in Europe and want to follow Flamengo. The duel against Estudiantes (ARG), this Thursday (18), at 9:30 pm (Brasília time), will start at 2:30 am on Friday (19) in Madrid.
Beyond the praise, Filipe Luís's future in European football remains a topic of discussion. The Flamengo coach was once the target of interest from Fenerbahçe (TUR), but he declined the offer. Some in the Spanish press and Atlético Madrid fans are also speculating about a possible link between the former full-back and Atlético Madrid , the club Simeone has been with for over 13 years.
If the Argentine leaves the team, the chances of rumors of a future approach to the Flamengo coach increase . Meanwhile, Filipe remains at Flamengo, seeking the biggest achievements of the 2025 season.
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