Soccer

New clause in the concession could affect Flamengo's earnings from advertising boards at Maracanã

Government imposes that only advertisements for bets already registered with Loterj can be displayed

Reproduction/Internet
Reproduction/Internet

14 Set 2024 | 08:12 |

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The company Fla-Flu Serviços S.A. was finally registered with the Rio de Janeiro Commercial Board last week, paving the way for the signing of the Maracanã concession contract for the next 20 years. However, a new clause inserted in the contract, due to the delay in formalization by Flamengo and Fluminense, could impact profits of Flamengo with advertising boards in the stadium.


At the beginning of 2023, Flamengo sold to Brax the right to operate advertising boards in the Brazilian Championship from 2025 onwards. However, until the end of this year, the club is still responsible for directly negotiating the advertisements shown at Maracanã.


As in much of the Brazilian football in recent years, a large part of the advertisements on the stadium signs are from betting houses. However, on August 12, the Civil House Secretariat accepted a request from Loterj to include a clause in the contract that will be signed by Fla-Flu Serviços S.A. in the coming days.


“13.5. The CONCESSIONAIRE is prohibited from advertising/publicizing and/or merchandising, directly or through an intermediary company, within the scope of the Maracanã Complex, of Betting Houses that do not have a formal grant from the Lottery of the State of Rio de Janeiro – LOTERJ or the Federal Union , according to Decree No. 48,806/23.”

The process of granting licenses by the federal government is still ongoing, which led the Court to prohibit the operation of companies not authorized by Loterj in Rio de Janeiro. Currently, only five companies, including Pixbet, are authorized to operate in the state.


Flamengo attributes increased profits to the growth of betting shops

Loterj reopened on the 5th , a period of 15 days for companies to regularize themselves, paying a grant of R$5 million, in addition to 5% of the monthly revenue generated by betting. It is not yet clear whether some of the 115 companies banned from operating at the stadium will accept to pay the grant or will continue to fight in court to act based on the national license.

If Fla-Flu Serviços S.A. signs the Maracanã contract , it must comply with the new clause and suspend advertising from companies that are not accredited by Loterj until the federal regularization process is completed. This includes, for example, Superbet, sponsor of Fluminense.

In 2023, Flamengo raised around R$40 million from the sale of advertising signs, a significant increase compared to previous years, driven by the boom in betting houses, according to the club's own marketing department.

The agreement with Brax , in turn, involves a total value of R$330 million until 2029. The company will also have to comply with the imposed clause, but the expectation is that, until the contract comes into force, the process of regularizing bookmakers with the federal government is already completed.



Soccer

Atlético-MG wants a midfielder and Flamengo intends to negotiate with him at the end of the season

The player was unable to perform as expected at Mengão after his signing and the Galo coach is a fan of the athlete's football.

Sampaoli wants to sign Allan for Atlético-MG and Flamengo should not make an effort to keep him - Photo: Reproduction/Flamengo
Sampaoli wants to sign Allan for Atlético-MG and Flamengo should not make an effort to keep him - Photo: Reproduction/Flamengo

15 Set 2025 | 15:07 |

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Flamengo has already begun planning for next season and confirmed that Matheus Cunha, Pablo, and Cleiton will not have their contracts renewed . All three will leave the club at the end of their contracts. Other names are also on the list of possible departures. Everton Cebolinha, Michael, and Juninho are considered negotiable. The number 11, for example, is attracting interest from Grêmio for 2026.


Another case in question is defensive midfielder Allan. Coach Filipe Luís has prioritized other midfield options, and the player is open to a potential return to Atlético-MG , where he could re-team with Jorge Sampaoli. This information was released by journalist Guilherme Frossard, who covers the Galo news team.


NEGOTIATION FROM JANUARY


With the transfer window in Brazil closed, any transfer activity will only be possible starting in January . Atlético-MG is closely monitoring the situation and is expected to consider a move. In 2023, Flamengo spent approximately R$43 million to sign Allan from Galo, at the request of Sampaoli, then the club's coach.

ALLAN DIDN'T PERFORM AS EXPECTED AT FLAMENGO


At the Rio de Janeiro club, however, Allan didn't replicate his performance in Belo Horizonte. Today, the defensive midfielder occupies a secondary position in Filipe Luís's squad . In the last round of the Brasileirão, Betano faced Grêmio, he sat on the bench for the entire match.

REFORMULATION IN SIGHT

Even with the full focus on winning the Copa Libertadores and the Brasileirão, the board is already working toward 2026. The goal is to reduce the payroll by selling reserves and making room for a major signing in January , under the command of José Boto. Another unresolved issue is the retention of coach Filipe Luís. His current contract expires in December, and the club's first offer was rejected. Negotiations are expected to continue in the coming weeks.



Soccer

Remember him? Former Flamengo player signs with current team Marcos Braz's team

Former Flamengo and Monaco player, the full-back returns to Brazilian football with Remo after a serious injury and a year out, ensuring he is physically fit.

Former Flamengo player Jorge is presented at Remo, owned by Marcos Braz, after a year away due to injury and is looking for a fresh start in Brazilian football - photo: reproduction
Former Flamengo player Jorge is presented at Remo, owned by Marcos Braz, after a year away due to injury and is looking for a fresh start in Brazilian football - photo: reproduction

15 Set 2025 | 14:40 |

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Full-back Jorge, the new signing for Remo under executive director Marcos Braz , is experiencing a comeback in football. Discovered by Flamengo, he achieved national and international prominence, playing for clubs such as Palmeiras, Santos, Fluminense, and even in Europe , playing for Monaco, Porto, and Basel.


In France, with Monaco, Jorge won a French Championship title. Returning to Brazil in 2023, he signed with Fluminense, but suffered a serious anterior cruciate ligament injury in his right knee , which sidelined him for a long period. He later played for CRB, but played few games, with his last official match taking place on September 15, 2024.


At the press conference held last week, Jorge stated that he was physically recovered and available to coach António Oliveira: “ I am feeling very well physically , clinically too, that is the most important thing, after a very serious injury that I had at Fluminense… Today I feel good.”


PERIOD OF REFLECTION
Jorge, ex-Flamengo, reveals the reason for his career break: "I wanted to breathe a little"

Jorge revealed that he chose to take some time away from football to reflect and distance himself from stressful environments: “ When I arrived in Rio, after this contract I had at CRB , I decided that I wanted to breathe a little, get away from some environments through football, because I really went through a lot of things that only God knows.”


EXPERIENCE AND PASSAGE THROUGH THE NATIONAL TEAM

With extensive national and international experience, Jorge was also called up to the Brazilian national team in 2017 , playing a friendly against Colombia at Botafogo's Nilton Santos Stadium. The full-back arrives at Remo determined to regain his rhythm and contribute to the team.


Soccer

Juventude coach acknowledges disparity after defeat to Flamengo

Mengão won at Alfredo Jaconi for the first time in 28 years and Thiago Carpini doesn't hide the difference between the teams

Flamengo beat Juventude 2-0 at Alfredo Jaconi and coach Thiago Carpini surrenders to the red-black - Photo: Gilvan de Souza/Flamengo
Flamengo beat Juventude 2-0 at Alfredo Jaconi and coach Thiago Carpini surrenders to the red-black - Photo: Gilvan de Souza/Flamengo

15 Set 2025 | 14:20 |

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Juventude could not resist the leader of the Brasileirão and was beaten 2-0 by Flamengo , last Sunday (14), at Alfredo Jaconi. After the match, coach Thiago Carpini highlighted the difference in level between the teams and praised the performance of Rubro-Negro .


Thiago Carpini after Flamengo's victory over Juventude: "The disparity is huge"


"Today we faced a Flamengo team that needs no comment. The disparity is huge, a team accustomed to shooting a lot and being imposing. We managed to limit their shots a bit, which shows that some of the combinations worked well ," said Carpini.


CARPINI JUSTIFIES CHOICES

The coach also explained why he chose Nenê and Alan Ruschel as starters. According to him, the idea was to prioritize possession and exploit set pieces , but the plan didn't pan out, largely due to Flamengo 's own style of play.


"It was more of a coincidence than a strategy, playing at home. Nenê gives us support and rhythm, as well as the set pieces. Alan played well, as did Hermes . We have a group, and we'll choose the best options based on our daily routine," added the Juventude coach.

SITUATION IN THE TABLE

With the victory, Flamengo reached 50 points and maintained its four-point lead over Palmeiras at the top . Juventude remains in 18th place with 21 points, within the relegation zone. In the next round, Flamengo faces Vasco, while Juventude visits Mirassol in São Paulo.


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