Soccer
New clause in the concession could affect Flamengo's earnings from advertising boards at Maracanã
Government imposes that only advertisements for bets already registered with Loterj can be displayed
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The company Fla-Flu Serviços S.A. was finally registered with the Rio de Janeiro Commercial Board last week, paving the way for the signing of the Maracanã concession contract for the next 20 years. However, a new clause inserted in the contract, due to the delay in formalization by Flamengo and Fluminense, could impact profits of Flamengo with advertising boards in the stadium.
At the beginning of 2023, Flamengo sold to Brax the right to operate advertising boards in the Brazilian Championship from 2025 onwards. However, until the end of this year, the club is still responsible for directly negotiating the advertisements shown at Maracanã.
As in much of the Brazilian football in recent years, a large part of the advertisements on the stadium signs are from betting houses. However, on August 12, the Civil House Secretariat accepted a request from Loterj to include a clause in the contract that will be signed by Fla-Flu Serviços S.A. in the coming days.
“13.5. The CONCESSIONAIRE is prohibited from advertising/publicizing and/or merchandising, directly or through an intermediary company, within the scope of the Maracanã Complex, of Betting Houses that do not have a formal grant from the Lottery of the State of Rio de Janeiro – LOTERJ or the Federal Union , according to Decree No. 48,806/23.”
The process of granting licenses by the federal government is still ongoing, which led the Court to prohibit the operation of companies not authorized by Loterj in Rio de Janeiro. Currently, only five companies, including Pixbet, are authorized to operate in the state.
Flamengo attributes increased profits to the growth of betting shops
Loterj reopened on the 5th , a period of 15 days for companies to regularize themselves, paying a grant of R$5 million, in addition to 5% of the monthly revenue generated by betting. It is not yet clear whether some of the 115 companies banned from operating at the stadium will accept to pay the grant or will continue to fight in court to act based on the national license.
If Fla-Flu Serviços S.A. signs the Maracanã contract , it must comply with the new clause and suspend advertising from companies that are not accredited by Loterj until the federal regularization process is completed. This includes, for example, Superbet, sponsor of Fluminense.
In 2023, Flamengo raised around R$40 million from the sale of advertising signs, a significant increase compared to previous years, driven by the boom in betting houses, according to the club's own marketing department.
The agreement with Brax , in turn, involves a total value of R$330 million until 2029. The company will also have to comply with the imposed clause, but the expectation is that, until the contract comes into force, the process of regularizing bookmakers with the federal government is already completed.
Soccer
Will it be packed? Check out the partial ticket availability for Flamengo vs. São Paulo at Maracanã
The expectation is that a large audience will come to watch the team, which turns its attention to the main national competition after the Club World Cup.
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Flamengo's return to Maracanã after their FIFA Club World Cup campaign is already looking like a full house. For the match against São Paulo, next Saturday (12), at 4:30 pm, for the 13th round of the Brazilian Championship, just over 40 thousand tickets have already been sold so far . This information comes from journalist Venê Casagrande.
EXPECTATIONS
A large crowd is expected to watch the team, which turns its attention to the main national competition. The match is surrounded by expectations. Besides being Flamengo 's first home game after the break for the intercontinental tournament, the duel will mark the debut of newly signed Jorginho in front of the fans at Maraca. The Italian-Brazilian midfielder made his first appearances for the club during the tournament in the United States.
Ticket sales for Flamengo vs São Paulo
Ticket sales to the general public began on Wednesday morning (9), after a period of exclusivity for fan club members, which explains the partial increase in tickets already sold. The high demand reflects the fans' longing for the game and the importance of the game for Flamengo 's ambitions to lead the championship.
North (Flamengo)
- Maraca Nation 1: R$25.00
- Maraca Nation 2: R$35.00
- Maraca Nation 3: R$40.00
- General Public: R$100.00 (half price R$50.00)
South (Flamengo)
- Maraca Nation 1: R$20.00
- Maraca Nation 2: R$28.00
- Maraca Nation 3: R$32.00
- General Public: R$80.00 (half price R$40.00)
Upper East (Flamengo)
- Maraca Nation 1: R$30.00
- Maraca Nation 2: R$42.00
- Maraca Nation 3: R$48.00
- General Public: R$120.00 (half price R$60.00)
Lower East (Flamengo)
- Maraca Nation 1: R$35.00
- Maraca Nation 2: R$49.00
- Maraca Nation 3: R$56.00
- General Public: R$140.00 (half price R$70.00)
Maracanã Plus
- Maraca Nation 1: R$181.25
- Maraca Nation 2: R$223.75
- Maraca Nation 3: R$245.00
- General Public: R$500.00 (half price R$287.50)
FLA+ Space
- Fla+ Space in Lower East: R$200.00
- Fla+ Space in the Lower West: R$200.00
South (Visitor – Gate B)
- General Public: R$80.00 (half price R$40.00)
Mengão leads the Brasileirão with 24 points and can further cement its position in first place with a victory. São Paulo is in 14th place with 12 points.
Soccer
Matheus Gonçalves receives proposal from Serie A club and Flamengo 'gives the talk'
The youngster, considered one of the promising youngsters in the red-black youth academy, is looking for more space to develop in Filipe Luís's team or at another club.
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Attacking midfielder Matheus Gonçalves is expected to leave Flamengo in the next transfer window, but the young Flamengo prospect's destination is likely to be international football. According to the Gaúcha ZH website, despite Grêmio's interest in taking the player on loan, Flamengo's board prefers to negotiate with clubs abroad.
In the Brazilian Championship, Matheus has only played three matches , which still allows him to play for another team in the same edition of the tournament, as the limit is six matches. However, Flamengo has no interest in loaning him to teams competing in Serie A.
Atlético-MG even opened negotiations to take Matheus Gonçalves from Flamengo
Before Grêmio, Atlético-MG also attempted to sign Matheus Gonçalves, but negotiations failed. The youngster, considered one of the club's promising young players , is seeking more opportunities to develop. With a contract until the end of 2027, Matheus is keen on an experience abroad.
Flamengo prepares to face São Paulo
After the break for the Club World Cup, the Brazilian Championship resumes this Saturday with the Flamengo vs. São Paulo match at 4:30 p.m. (Brasília time). Flamengo is the leader, tied on points with Cruzeiro, but with a game in hand.
Soccer
Flamengo is defeated by Palmeiras and loses its unbeaten record in Gávea for the Brazilian Under-17 Championship
After taking the lead with Ryan Roberto, Mais Querido suffers a comeback in the first half, misses a decisive penalty at the end and accumulates its fourth defeat in the competition.
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Flamengo started with intensity against Palmeiras, this Wednesday (9), but ended up defeated 2-1 at the José Bastos Padilha Stadium, in Gávea, in the 9th round of the Brazilian Under-17 Championship . Ryan Roberto opened the scoring for Mais Querido in the first few minutes, but the São Paulo team reacted in the initial stage.
The red-black team also missed a penalty in the final minutes. With the defeat, Flamengo remains with 15 points in the table. The next match will be the classic against Fluminense, on Wednesday (16), at the Marcelo Vieira Stadium, in Xerém, at 2:45 pm.
FLAMENGO'S OVERWHELMING START
The Rubro-Negro opened the scoring after just two minutes . In a swift move, Diego Guimarães crossed perfectly for Ryan Roberto to score. Despite the strong start, the midfield became evenly matched, and the São Paulo team equalized with Juan Gabriel's first attempt in the 17th minute.
João Vitor nearly put the Rio de Janeiro team back in front, but the opposing goalkeeper made a great save. In the 37th minute, Juan Francisco turned the score around for Palmeiras with a header . Flamengo still had good chances to equalize, particularly through Lucas Falcone and Luiz Gustavo, but were unsuccessful in their attempts.
In the final stage, the red-and-black team continued to press. Highlights included attacks by João Vitor and Luiz Guilherme, who nearly scored the equalizer. In the 36th minute, Ryan Roberto was awarded a penalty but wasted it by shooting over the crossbar . Victor Hugo also had a final chance in the 44th minute, but the Palmeiras goalkeeper saved again.
MENGÃO WILL FACE FLUMINENSE
With four defeats in nine games, Flamengo is looking to bounce back in the derby against Tricolor das Laranjeiras. The duel will be crucial for the red-and-black team's hopes in the remaining qualifying round of the Brazilian Under-17 Championship.
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