The company's bold proposal comes up against Mais Querido's demands
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The Flamengo, the Brazilian football giant, received an unexpected proposal from the Italian sports equipment company, Givova. According to information obtained by the Paparazzo RN channels, Givova's proposal exceeds in value that offered by Adidas, the club's current sponsor, and other renowned brands
The company demonstrated interest in establishing a partnership with Flamengo to supply sports materials , covering not only the Rio club, but also the Venezuelan national team, as well as other smaller teams.
NEW SPONSOR IN THE AREA?However, negotiations between the club and Givova were not as simple as one might imagine. The marketing department of Flamengo presented a series of demands to the Italian company, among which the annual production of 2 million pieces stands out, distribution throughout the national territory and a minimum payment of R$ 100 million reais per year in royalties and retainers. Furthermore, the club requested that Givova guarantee, free of charge, at least 50 thousand pieces to meet the specific demand of the sports played by Rubro-Negro.
Despite the value offered by Givova, estimated at around of 100 million reais, Flamengo considers other aspects besides the financial aspect. The Flamengo brand is seen as an asset of great value, and the club understands that associating itself with renowned brands such as Adidas contributes to its global image. Therefore, the globalization of the club and the appreciation of the brand are preponderant factors that can influence the final decision on the partnership with Givova.
In this scenario, Flamengo finds itself facing a complex decision. On the one hand, Givova's proposal represents a considerable financial opportunity, capable of generating significant revenue for the club. On the other hand, the association with consolidated brands such as Adidas strengthens Flamengo's image on the national and international scene.
Publications took place on the social network X, the old Twitter
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Gabigol used social media this Thursday (25) to release an indirect message. Using his own account on %5E1816611564616843609%7Ctwgr%5E41dcf99bba7593325591d111563c2f1848030b19%7Ctwcon%5Es3_&ref_url=https%3A%2F%2Fcolunadofla.com%2F2024%2F07%2Fi direct-gabigol-shares-publication-by-mauro-cezar-and-then-pokes-for-what-ta -ugly%2F" target="_blank">share an opinion from journalist Mauro Cezar Pereira.
The striker signs a contract until June 2025 with Estrela Amadora
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Forward Petterson had his visa regularized and leaves this Thursday (25) for Portugal. Flamengo loaned the 20-year-old player to Estrela Amadora, a team in Portugal's first division. The loan contract between the Portuguese club and Mengão runs until June 2025.
If Estrela Amadora chooses to buy the player, they will have to pay the amount of €750,000 (R$4.4 million ) for 60% of Petterson's economic rights. The information is from Flazoeiro. With 9 goals in 30 games in the 2023 season, the player won three titles in Mengão's youth categories: the Campeonato Brasileiro and the Copa do Brasil under-17, both in 2021, and the Brasileirão Under-20 in 2023. After a During his loan period at Athletico Paranaense, Petterson packed his bags for Portugal.
At the Paraná club, he debuted with a goal, but an act of indiscipline caused him to be removed and no longer play. He even had a new loan to Avaí, which didn't happen. Now he will have another chance to prove himself.
The club finished the last season of the Portuguese League in 14th place, with seven wins, 15 defeats and 12 draws. In the League Cup, the team was eliminated in the first round; in the Portuguese Cup, Estrela Amadora fell through in the fourth round.
The result in the Portuguese Championship, however, was considered satisfactory. This is because the team returned to compete in the local elite after 15 years. The objective was maintenance.
In the new team, Petterson can expect to find many Brazilians among his teammates. The club has names like André Luiz and Daniel Cabral (both ex-Flamengo), Bruno Brígido (ex-Criciúma) and Léo Jabá (ex-Corinthians). Currently the club plays in the pre-season of European football.
The reception of the new uniforms will be a crucial moment for the club and for Adidas
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Next Monday, Adidas will reveal to the advisors of Flamengo the club's new uniforms for the 2025 season. Kept in absolute secrecy until now, the new uniforms bring something new that promises to please the most nostalgic fans: the return of the Adidas "Trefoil" logo, which was popular in past decades.
The new uniforms are developed in partnership with Adidas, a brand that has been a sponsor of Flamengo for many years. This announcement is generating great anticipation as the "Trefoil", which is Adidas' iconic shamrock-shaped logo, will be reintroduced onto the team's third kit. The "Trefoil" logo is an iconic symbol that dates back to the 1970s and 1980s, a period marked by great sporting achievements and innovations in uniform design.
ANOTHER NEW INVESTMENT IN TECHNOLOGY
The decision to bring back this logo can be seen as a way of celebrating the rich history of the club and the Adidas brand, as well as creating an emotional connection with fans who have fond memories of those times. The details of the new uniforms are being kept completely confidential, which further increases the expectation surrounding the launch.
The decision to keep the mantles under lock and key aims to make a big impact at the time of the reveal, as well as avoiding leaks that could spoil the surprise for fans. The fans of Flamengo< /a> are eager to see the new uniforms and many are speculating about how the "Trefoil" will be incorporated into the design. The return of this logo is seen as a nod to the past, but with an eye towards the future, combining classic elements with modern innovations.
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