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A CONNECTED NATION! FLAMENGO IS THE TEAM WITH THE BIGGEST ENGAGEMENT ON SOCIAL NETWORKS
With almost twice as much as the runner-up, the Mais Querido is also the most engaged
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Flamengo was the Brazilian team with the most engagement on Instagram during the month of June 2023. With 103 million interactions, the most beloved team leads the scoreboard well ahead of second place, Corinthians. Other teams with considerable values are Palmeiras, São Paulo and Atlético-MG.
Everyone already knows that the red-black nation is the biggest crowd in the world, but it's incredible to receive the news that it is also the most involved in Brazil with the team. A recent survey by the 'Deportes&Finanzas' platform organized the values of "engagements" on social networks of all Brazilian teams.
The idea of engagement refers to the interaction between an Instagram page, for example, with its audience. The more comments, likes, replies or even mentions in publications (both in the 'stories' and in the 'feed'), the greater the 'engagement' of that page. Thus, engagement is not directly proportional to the number of followers. An individual or a page can have many followers on their social networks but not build an active community around them that likes to interact with their content.
This, therefore, is not the case with Mengão. With 17.8 million followers on its Instagram profile, the team accumulated 103 million monthly interactions in the last month of June. This means that each of the club's followers would have to interact with the page at least 5 times to accumulate this amount (the approximate average would be 5.7 interactions per person).
After the impressive scores of Mais Querido , 'Deportes&Finanzas' included the following order of the other 4 in the 'top 5': Corinthians (63.5 million interactions); Palmeiras (31 million interactions); São Paulo FC (27.1 million interactions); Atlético-MG (15 million interactions).
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Flamengo's Social Responsibility receives the AIDEP Award at a social impact event
Recognition highlights the importance of the clubs' work in the social field, especially with children and teenagers from projects spread around the world
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On Saturday night, the 21st, Flamengo's Social Responsibility department was notably recognized with the AIDEP Social Impact Award during the FutEdu Summit 2025. The ceremony took place at the Hard Rock Café, in Curitiba, and brought together representatives of clubs and institutions that work with sports and social impact in South America.
Organized by the International Association for the Development of Sports and Parasports - AIDEP, the award is a recognition given to clubs and institutions that use football as a tool for social transformation.
The award highlighted Flamengo's Social Responsibility work as a reference in promoting opportunities for children and teenagers from socially vulnerable contexts, combining football with socio-emotional education, such as Jogaremos Juntos, Flamengo's social project, which includes 1,000 children and teenagers in eight communities in Rio and Baixada Fluminense, as well as other social initiatives of the club that have already impacted more than 200,000 people.
AWARD PURPOSE
“Welcoming Flamengo to the FutEdu Summit is an immense honor. A club with so much history and relevance in Brazilian football inspires and further strengthens our commitment to education through sport,” said Diogo Netto, CEO of the FutEdu Summit.
The main objective of the Award is to recognize, value and encourage football schools and social projects that use sport as a tool for innovation, education and social transformation. It promotes visibility, strengthens good practices and establishes a standard of excellence in the sports-educational sector.
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Sesc Flamengo signs North American star
Mais Querido continues to restructure its current squad and will now have the reinforcement of the athlete, who was elected the best striker in the Turkish championship.
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Sesc Flamengo continues to restructure, with new players arriving and leaving. As such, Mais Querido has signed Simone Lee, a 28-year-old American who played last season for Megabox Vallefoglia-ITA.
WHO IS SIMONE LEE?
Simone Lee 's signing has been rumored for some time. The athlete is 1.88m tall and also has a German volleyball background, enjoying the peak of her career last season. She was voted the best attacker in the 2023/24 Turkish Championship.
Throughout her career, Simone has won two German Championships, one Italian Championship, one German Cup and one Nations League for the United States. She was discovered by Pennsylvania State University and went to Europe in the 2017/18 season.
SIMONE'S HUSBAND CAN STRENGTHEN THE FLABASQUETE
According to information from the "Garrafão Rubro-Negro" portal, Simone's husband, German winger Lukas Wank , may join Flabasquete. Lukas will come to accompany his wife, but will need to find a new club after leaving Germany.
Last season, Lukas played for the Wurzburg Baskets, playing in 13 games and averaging 2.3 points, 0.6 assists and 1.3 rebounds. Previously, he played for Oldenburg, Skyliners Frankfurt, Lowen Braunschweig, Niners Chemnitz, RheinStars Köln and Science City Jena.
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Bap reveals Flamengo's financial situation left by Landim's management - check it out
The president of Mais Querido opened up about the moment the club was in after the departure of the former management at the beginning of the year
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Luiz Eduardo Baptista took over as president of Flamengo in January, after winning the red-black elections at the end of 2024. Thus, the leader of Mais Querido gave a quick interview to the press present in the United States and exposed the financial reality that the club found after the end of Rodolfo Landim's management.
Flamengo had money for two days, so Flamengo had a good economic situation, but a bad financial situation", highlighted Bap.
He continued: "If Flamengo were a company earning R$1.5 billion per year, it would have to have around R$300, R$400 million in cash. That's how you run a company. No one runs a large company with less than 3, 4 months of cash in hand. Like that guy who has furniture, furnishings, but no money in the bank. He had no liquidity," revealed Bap.
INCREASE IN DEBT IN 2024
It is worth remembering that Flamengo released the annual report with the audited financial statements for the 2024 fiscal year. The balance sheet even showed record revenue of R$1.3 billion, but also indicated a 581% increase in net operating debt, which went from R$48 million to R$327 million, and a deficit of R$734 thousand.
SOLUTIONS TO SAVE MONEY
Finding itself in a delicate financial situation, Flamengo 's focus at the beginning of the year was to increase its cash flow. Thus, with the non-renewal of David Luiz and Gabigol's contracts, the Rubro-Negro made room in the monthly payroll. In addition, the Rubro-Negro agreed to sell Fabrício Bruno to Cruzeiro for R$44 million.
FOCUS ON SEASON SEQUENCE
So, while Bap continues trying to recover Flamengo financially, the red-black squad focuses on the next commitment in the Club World Cup. Rubro-Negro returns to the field this Tuesday (24), at 10 pm (Brasília time), for the match against Los Angeles FC.
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