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FLAMENGO PLANS TO EXPAND ITS BRAND IN THE USA IN A MASSIVE WAY IN 2024
The project is close to being announced to the public, as long as "everything goes well" in the next two weeks
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Flamengo is drawing up ambitious plans to expand its brand internationally, with a focus on the United States in the coming weeks. The news was revealed by the club's Vice President of Marketing, Gustavo Oliveira, during an interview with Máquina do Esporte. According to Gustavo, the announcement of the internationalization project is scheduled to take place soon, as long as "everything goes well". He explained that the club is looking to take Flamengo's brand beyond national borders, with South America on its radar. The vice president emphasized that the idea is already taking shape and that if plans progress as expected, they will be able to share details with the public in a matter of a week or two, with a special focus on the US. This strategic move coincides with the World Cup approaching in the United States, where significant investments are taking place.
Although Gustavo has been secretive about the exact details of the project, he has provided some important clues about his ambitions. In July, he met with President Rodolfo Landim and Vice President Rodrigo Dunshee de Abranches in Florida, where they held a meeting with officials from Inter Miami, a team that recently signed star Lionel Messi. Furthermore, Flamengo is already establishing a presence in the US with the intention of increasing its visibility and engagement. Last month, the club held a friendly basketball match with the Orlando Magic, an NBA team, and organized activities involving fans in the United States at its official store in Orlando.
A point that deserves to be highlighted is the possible participation of Flamengo in the next edition of the Florida Cup, a tournament that the club won in 2019. There is speculation behind the scenes that the tournament organization is interested in having Flamengo participate, which could be in line with the coach's plans Tite to hold the club's pre-season outside of Rio de Janeiro. It is important to highlight that the United States will be one of the three hosts of the next World Cup, alongside Mexico and Canada. Inter Miami's recent signing of Lionel Messi is part of a broader strategy to increase Americans' interest in football. In this way, Flamengo sees a significant opportunity to internationalize its brand in an expanding market, taking advantage of the growing popularity of the sport in the North American nation.
This move is also in line with the global trend of internationalization of football and club brands. Football clubs seek to expand their fan bases and revenue sources in international markets by exploring new sponsorship and partnership opportunities, as well as the sale of licensed products. Flamengo's strategy for the United States could be a crucial step in building a solid global presence, consolidating its position as one of the most iconic clubs in world football.
The expansion of Flamengo's brand in the United States It is a strategic move that can bring significant benefits to the club, both in terms of global recognition and commercial opportunities. With the growing interest in football in the United States and the World Cup approaching, the timing seems right for Flamengo to take international flights and win new hearts and minds in the North American market.
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Follow! Flamengo leads the way in call-ups to the Brazilian National Team
Mengão is one of the main multi-sport teams in Brazil and stands out among the clubs that send athletes to defend the country
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Flamengo confirmed its prominent position in Brazilian swimming by leading the number of athletes called up to represent the country in the five main international competitions of the 2025 season. In total, 18 swimmers from the club were called up to join different national teams, more than any other club in the country.
MAIN TOURNAMENTS
The calls cover five tournaments : the World Aquatics Championships in Singapore; the Junior World Championships in Otopeni (Romania); the Universiades in Berlin (Germany); the South American Youth Championships in Rio de Janeiro; and the U-15 Gymnasiades in Serbia.
Among Brazilian clubs, only Flamengo and Pinheiros have managed to field athletes in all five national teams . Flamengo leads the overall rankings with 18 players, followed by Pinheiros and Minas Tênis Clube, both with 14.
FEATURED IN THE BASE CATEGORIES
Although other institutions dominated selections in specific categories—such as Unisanta, the base team for the Singapore World Cup, with five players, and Minas Gerais, a strong performer at the Universiade and Junior World Championships— Flamengo was the standout in the youth categories . The Rio de Janeiro club had the most representatives in both the South American Youth Championship, with nine athletes, and the U-15 Gymnasiade, with five.
The survey, conducted by the Best Swimming website, analyzed a total of 23 clubs that had swimmers selected. After Flamengo, Pinheiros, and Minas, SESI-SP (10 athletes) and Unisanta (8) were the most representative. The significant presence of Flamengo on the national teams, especially among the younger players, reinforces Flamengo's role as a key player in the renewal of national swimming and one of Brazil's main talent pools.
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Flamengo already knows who they will face in the 3rd phase of the Women's Copa do Brasil - check it out
The Mais Querido will host the single match, which will define who will advance to the round of 16 of the knockout tournament, on August 6th
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After finding out who their opponents will be in the quarter-finals of the Brasileirão , Flamengo decided this Tuesday (8) which team they will face in the third phase of the Women's Copa do Brasil: Operário-MS, in a single match for a place in the round of 16.
FLAMENGO X OPERÁRIO-MS
Therefore, the date for the match between Flamengo and Operário-MS will be August 6th, with Mais Querido playing at home. The draw for the matches defined who would be the home team of the match and, as it was drawn first, Mengo won the right to play at home. The dates may still be subject to adjustments by the CBF.
It is worth noting that Flamengo enters the competition in the third phase, where the 16 teams from the Brasileirão Feminino Series A enter the tournament and join the 16 teams that qualified from the second phase. Operário started in the first phase and advanced after beating Mixto-PB and Remo.
FLAMENGO X PALMEIRAS IN THE BRAZILIAN WOMEN'S CHAMPIONSHIP
The Meninas da Gávea drew 1-1 with Grêmio last Wednesday (18), which was even lamented by striker Vitoria Almeida, in the women's Brasileirão. The Mais Querido remained in fifth place and will now face Palmeiras in the quarterfinals of the tournament.
The first game will be played at Flamengo 's home ground on August 10th at 10:30 am, with the stadium yet to be defined. The return leg is scheduled for the 17th at the same time at Arena Barueri. The games will be broadcast live on TV Globo, TV Brasil and SporTV.
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Flamengo dominates the Third State Regatta of 2025 and lifts another trophy
There were 17 medals for the founding sport; After great performances in the first two stages of the season, the red-black team maintained the high level
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On Saturday morning (5), Clube de Regatas do Flamengo competed in the Third Regatta of the 2025 State Rowing Championship, held at Lagoa Rodrigo de Freitas. After great performances in the first two stages of the season, the red-black team maintained the high level and repeated the feat : VICTORY! There were nine triumphs in races, as in previous regattas.
The day began with a gold medal for the Macaquinho Sagrado athletes in the Women's Four Skiff event. Soon after, Flamengo won gold and silver in the same competition — the Men's 4 — showing the strength of the team. They didn't make it to the podium in the next event, but the team soon won again and secured more medals throughout the morning. In total, there were 17 medals for Flamengo.
With this result, Mengão remains in the lead of the State Championship. The competition calendar will continue on August 31, October 5 and November 16.
MEDALS WON
- Women's Four Sculls - Gold
- 4- Male - Gold and Silver
- Single Skiff U23 - Bronze
- Four Skiff Master - Gold
- 4+ Aspirant - Gold and Bronze
- Women's Double Skiff U23 - Gold and Bronze
- Junior Women's Double Sculls - Silver
- Men's Junior Single Sculls - Gold
- Women's Single Skiff Juv - Gold and Bronze
- 4- Master - Gold
- Women's Double Sculls - Gold and Bronze
- 8+ Male Aspirant - Silver
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