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FLAMENGO PLANS TO EXPAND ITS BRAND IN THE USA IN A MASSIVE WAY IN 2024

The project is close to being announced to the public, as long as "everything goes well" in the next two weeks

Photo: Reproduction
Photo: Reproduction

08 Nov 2023 | 12:51 |

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Flamengo is drawing up ambitious plans to expand its brand internationally, with a focus on the United States in the coming weeks. The news was revealed by the club's Vice President of Marketing, Gustavo Oliveira, during an interview with Máquina do Esporte. According to Gustavo, the announcement of the internationalization project is scheduled to take place soon, as long as "everything goes well". He explained that the club is looking to take Flamengo's brand beyond national borders, with South America on its radar. The vice president emphasized that the idea is already taking shape and that if plans progress as expected, they will be able to share details with the public in a matter of a week or two, with a special focus on the US. This strategic move coincides with the World Cup approaching in the United States, where significant investments are taking place.


Although Gustavo has been secretive about the exact details of the project, he has provided some important clues about his ambitions. In July, he met with President Rodolfo Landim and Vice President Rodrigo Dunshee de Abranches in Florida, where they held a meeting with officials from Inter Miami, a team that recently signed star Lionel Messi. Furthermore, Flamengo is already establishing a presence in the US with the intention of increasing its visibility and engagement. Last month, the club held a friendly basketball match with the Orlando Magic, an NBA team, and organized activities involving fans in the United States at its official store in Orlando.


A point that deserves to be highlighted is the possible participation of Flamengo in the next edition of the Florida Cup, a tournament that the club won in 2019. There is speculation behind the scenes that the tournament organization is interested in having Flamengo participate, which could be in line with the coach's plans Tite to hold the club's pre-season outside of Rio de Janeiro. It is important to highlight that the United States will be one of the three hosts of the next World Cup, alongside Mexico and Canada. Inter Miami's recent signing of Lionel Messi is part of a broader strategy to increase Americans' interest in football. In this way, Flamengo sees a significant opportunity to internationalize its brand in an expanding market, taking advantage of the growing popularity of the sport in the North American nation.


This move is also in line with the global trend of internationalization of football and club brands. Football clubs seek to expand their fan bases and revenue sources in international markets by exploring new sponsorship and partnership opportunities, as well as the sale of licensed products. Flamengo's strategy for the United States could be a crucial step in building a solid global presence, consolidating its position as one of the most iconic clubs in world football.

The expansion of Flamengo's brand in the United States It is a strategic move that can bring significant benefits to the club, both in terms of global recognition and commercial opportunities. With the growing interest in football in the United States and the World Cup approaching, the timing seems right for Flamengo to take international flights and win new hearts and minds in the North American market.



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Flamengo wants to sign a standout player from the Brazilian national team

After a strong performance in the transfer market, Mengão director admits to trying to get a star player from the yellow jersey and hopes to get another opportunity.

Flamengo wants to sign Rosamaria, a standout player on the Brazilian Volleyball Team - Photo: Reproduction/Flamengo
Flamengo wants to sign Rosamaria, a standout player on the Brazilian Volleyball Team - Photo: Reproduction/Flamengo

10 Set 2025 | 09:30 |

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Flamengo remains active behind the scenes to assemble a competitive squad for the start of the next Brazilian volleyball season. With new investments in the project, the club is targeting a key reinforcement: opposite Rosamaria, a standout player for the Brazilian national team and one of the country's top players.


Flamengo director after fan asks Rosamaria to join the club: "Our wish too"


In response to a fan on social media who called for the athlete's signing, Flamengo 's director of Olympic sports, Marcus Vinícius Freire, admitted the red-and-black's desire: "Our wish too. This year we tried, but we couldn't make it happen . Who knows next year?" he declared.


WHO IS ROSAMARIA?

Rosamaria is considered one of Brazil's top volleyball players today . A key player for the national team, she was a key player in the 2022 World Cup runner-up finish and won a silver medal at the 2020 Tokyo Olympics. She has also finished runner-up in the Nations League three times.


Currently, the opposite hitter plays for Denso Airybees in Japan, where she recently renewed her contract. An idol of the Asian team, she will play her sixth season with the club , but Mengão continues to monitor the developments in the Brazilian national team's career.

HOW IS THE FLAMENGO PROJECT GOING?

While dreaming about Rosamaria, Flamengo has already secured important reinforcements for the season . So far, the club has announced the arrival of five players: Tainara (opposite player for the Brazilian national team), Giovana, Vivian, Masa Kiryu, and American Simone Lee.


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Flamengo idol announces he will leave the club

After failing to reach an agreement for a contract renewal, a historic Mengão player takes to social media and declares his love for the fans.

Flamengo idol, Olivinha announces departure from Flamengo TV after failing to reach a renewal agreement - Photo: Reproduction/Flamengo
Flamengo idol, Olivinha announces departure from Flamengo TV after failing to reach a renewal agreement - Photo: Reproduction/Flamengo

09 Set 2025 | 14:44 |

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Former player and idol of Flamengo basketball Olivinha announced this Tuesday (09) that he will not continue on Flamengo TV. Since October 2024, he worked as a commentator on the club's official channel , but confirmed the end of the contract through social media.


Olivinha announces departure from Flamengo TV: "We didn't reach an agreement to renew my contract"


In the message , Olivinha thanked him for the opportunity to work in communications, highlighted what he learned during the experience, and explained that there was no agreement to renew his contract . Despite this, he emphasized that he will continue to follow and support Flamengo TV as a fan.


MESSAGE FROM OLIVINHA

"I'd like to let everyone know that I'm no longer a part of FlamengoTV . I'm grateful for everything I've experienced this past year [...] It was a wonderful experience, and I learned a lot about communications . Unfortunately, we didn't reach an agreement to renew my contract, but I will continue to be a fan and a part of FlamengoTV's audience. I wish my friends there the best of luck, and may God bless each and every one of you. SRN."


THE IMPORTANCE OF OLIVINHA FOR FLAMENGO

Considered one of the greatest names in the history of Flamengo basketball, Olivinha built a career marked by titles and a strong connection with the fans . Furthermore, with the Brazilian national team, he won the 2009 Copa América and gold at the 2015 Pan American Games. Among his achievements with Flamengo are:

  • 2 World Cups (2014 and 2022)
  • 2 continental titles (League of the Americas 2014 and BCLA 2020/21)
  • 6 NBB trophies
  • 13 Carioca Championships
THE END OF A CAREER ON THE COURT

Olivinha officially retired in June 2024 at the age of 41, ending more than two decades in professional basketball. In Brazil, in addition to his remarkable career with Flamengo, he also played for Pinheiros , where he won the 2011 São Paulo State Championship. Recognized for his leadership, consistency, and dedication, he ended his career established as one of the sport's greatest names in the country.



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NBA star Joel Embiid makes an appearance at Flamengo's store

The Philadelphia 76ers center was at a shopping mall in Cabo Frio, in the Lakes Region of Rio de Janeiro, and made purchases of Mengão products.

Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction
Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction

22 Ago 2025 | 19:00 |

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Philadelphia 76ers star center Joel Embiid, MVP of the 2022/23 NBA season, once again demonstrated his affection for Flamengo . Last Thursday (21), the Cameroonian player was spotted in an official club store, in Cabo Frio (RJ) , where he made a point of purchasing several red-black products.


A SURPRISING VISIT


Although unusual, Embiid's presence in the Lakes Region has a reason. Married to Brazilian model Anne de Paula, the athlete often visits the city, where his father-in-law lives, during the holidays. This time, he took the opportunity to explore the "Nação Rubro-Negra" store and expand his Flamengo memorabilia collection.


ENTHUSIASM IN THE STORE

The star's arrival took everyone by surprise and caused great excitement among the employees. Salesman Kauan said he was so nervous when he met the player that he forgot to remove the alarm from a piece of furniture, creating an unusual moment: " His father-in-law even joked with me afterward. It was an unforgettable experience ," he revealed.


GENEROUS SHOPPING

Embiid didn't hold back. He brought jerseys for himself, his wife, his father-in-law, and his son , as well as accessories like shorts and thermoses. The visit even helped meet the store's sales goals. The center also obliged some fans and store owners by agreeing to take photos with them.

RELATIONSHIP WITH FLAMENGO

Embiid's connection with Flamengo isn't new. In 2023, during an interview with the NBA Freestyle program, he revealed that he started supporting Flamengo because of his wife's family: " Actually, I'm a Flamengo fan because my girlfriend's father is a fan . Since we started dating, I've been following the team," he said.

MEETING WITH PLAYERS

In January 2024, when Flamengo held a preseason training camp in Philadelphia, Embiid met Léo Pereira and Matheus Gonçalves . The defender even posted a photo with the star: " Nice to meet you, brother ." Thus, the relationship between Joel Embiid and Flamengo continues to grow, uniting basketball and soccer in a connection that already transcends borders.


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