Logotipo Gazeta do Urubu
en
Soccer

YOUNG PEOPLE FROM SOCIAL INSTITUTIONS PARTICIPATE IN COMMUNICATION WORKSHOPS IN FLAMENGO

“Fla Comunica” aims to inspire new professional paths and promote communication in favor of social changes

  |

Icon Comentário0

Recognizing Flamengo's strength in terms of communication, being the absolute leader among football clubs in Latin America and a world highlight in interactions on social networks, the Department of Social Responsibility, in partnership with the club's Communication, idealized the "Fla Comunica”, a social project that aims to present areas of communication, through introductory workshops to young people aged 15 to 18 from social institutions. The objective is to broaden voices, inspire new professional paths and promote communication in favor of social changes.

11 young people from the following institutions participated in this second edition of “Fla Comunica”: Pequenas Vozes do Carmelo (Lapa), Project PQNA Lótus, (Senador Camará) and CAMP Mangueira (Mangueira). In workshops conducted by professionals from the club and from contracted agencies, young people learned the basics of photography, design, social networks, press relations, video production and editing, journalism and publicity concepts in the social field, among others.

As a practical activity, the young people created content for the athlete Gigi, South American judo champion, and for the presenter of FlaTV, Julie Santos. The content produced by the young people will be published on Flamengo's social networks.


At the end, they were invited to visit the CRF's Communication and Marketing Departments and closed the day with a guided tour of the club, conducted by Educativo from the Flamengo Museum.



Soccer

"Respect is the feeling..." Flamengo has Tite's words echoed behind the scenes with the fans

The club has a different point of view from the coach

Internet/Flamengo
Internet/Flamengo

  |

Icon Comentário0

In an interview given after the defeat of Flamengoto Peñarol, 1-0, coach Tite was direct in responding to the boos received by the fans. The statement, marked by a frank tone, exposed the coach's pragmatic vision in relation to demanding fans and the pressure for results. “I respect the fans’ feelings. Of course I feel that (the boos), I'm human”, said Tite, recognizing the fans' frustration in the face of the setback.

Tite's speech reveals that he understands the role of fans as a fundamental part in the context of a club, especially in a team of great expression like Flamengo. By mentioning that the boos affect him as a human being, the coach demonstrates empathy, but does not fail to highlight that the only way to reverse this situation is with achievements on the field. “It can only be reversed in one way”, pointed out the coach.

THE MISTAKE THAT COSTED EXTREMELY DEARLY 

The response reflects the experience of Titein dealing with pressure who follows the command of great teams in Brazilian football. With successful spells at clubs such as Corinthians, Grêmio and the Brazilian national team itself, the coach has a track record that puts him in a position to understand, perhaps like few others, the relationship between performance on the field and fans' expectations. For him, this connection is clear: “Do you know how to win fans? Do you know how I won over the fans of the other clubs I played for? Win an important title”, he declared.

The phrase highlights the centrality of titles in football, especially in mass clubs like Flamengo. In Brazil, the culture of results is intense, and Tite recognizes that fans have a limited tolerance for negative results. Winning titles, for him, is the key to gaining the support of the fans, and anything other than that results in discontent: “If not, bye.”

This last part of Tite's speech summarizes the characteristic impatience of demanding fans like Flamengo. The coach makes it clear that, without obtaining relevant trophies, the relationship with the fans deteriorates quickly. The pressure is constant and is part of the daily life of those who take on the leadership of top teams. Tite seems, however, to be aware of this scenario and how it needs to be faced.



Soccer

Flamengo fans flock to Tite's comments on social media after the defeat

The club has its greatest moment of inconstancy

Internet/Flamengo
Internet/Flamengo

  |

Icon Comentário0

Tite's statement came after a delicate moment for Flamengo. The defeat to Peñarol, at home, in a group stage match of the Copa Libertadores, raised alarm bells for fans and the coaching staff. Flamengo had high expectations for the season, especially after major reinforcements and the arrival of Tite, a coach with wide recognition on the national and international scene.

The pressure on Flamengo is nothing new. The club, which has one of the biggest fans in the world, is known for its high expectations for titles. The expensive squad, made up of renowned players, also increases this demand. Each stumble is widely covered by the media and amplifies the dissatisfaction of part of the fans, who demand immediate results.

CAN IT GO BAD AT THE MOMENT?

The Copa Libertadores, in particular, has a important meaning for Flamengo and its fans. The continental tournament is seen as one of the club's main objectives each season. Any result other than victory can generate dissatisfaction and pressure on the technical committee, as occurred after the setback against Peñarol.

In this context, Tite's speech not only recognizes the fans' dissatisfaction, but also is realistic in relation to what is expected from a club like Flamengo. The demand for titles is part of the package when taking over a club of this size, and the coach seems to be aware of this when he points out that he will only be able to win the support of the fans with significant victories.



Team

THE TARGE OF CONSTANT CRITICISM, FLATV IS SURPASSED IN THE RANKING OF VIEWS ON YOUTUBE IN FEBRUARY

Mais Querido's official channel suffered a drastic drop in views

Photo: Reproduction
Photo: Reproduction

  |

Icon Comentário0

The official channel of Flamengo on YouTube, FlaTV, did not achieve good numbers in February. The channel is responsible for disseminating exclusive content to more than 45 million Mais Querido fans around the world, but was below two other club TVs in terms of number of views.

According to a survey carried out by the profile On the night of the World Cup on ://gazetadourubu.com/noticia/com-altos-indices-de-violencia-no-rio-chief-de-seguranca-do-flamengo-e-mais-uma-vitima-e-tem-carro-roubado" target ="_blank">Flamengo.

BIG DIFFERENCE IN NUMBERS OF SUBSCRIBERS

When you take into account the number of subscribers that each TV has, the difference in income from content becomes even more impressive. FlaTV has 6.68 million subscribers. TV Corinthians has just 2.09 million and TV Palmeiras/FAM also has 2.09 million subscribers. Even so, Itaquera's team's TV had twice as many views as FlaTV.

FLATV CONSTANT TARGET OF CRITICISM

The official channel of More Dear< /a> is constantly criticized by fans. The content produced is seen as limited and lacking creativity. Currently, the channel focuses more on live broadcasts of Olympic sports games and youth football divisions.


Another factor for the unsatisfactory numbers is the launch of the paid platform FlaTV+, in 2022. With this new product, Mais Querido removed several contents from YouTube to place directly on the paid platform. Therefore, fans can only have access if they pay the monthly fee.



envelopeSUBSCRIBE NEWSLETTER

envelopeSUBSCRIBE NEWSLETTER


+ news
Soccer

Tite talks about possible dismissal after defeat to Penarol "So it's bye....."

 

Icon Comentário0
Soccer

Tite's Flamengo will have hard work in the return game in Uruguay

 

Icon Comentário0
Soccer

Tite predicts a change of mentality at Flamengo "You can charge me...."

 

Icon Comentário0