Soccer

ATTENTION! FLAMENGO APPROVES MASTER SPONSORSHIP FOR 170 MILLION REAIS

The club's Council took this decision after voting this Thursday (28), at Mais Querido's headquarters

Sacred Mantle / Gilvan Souza
Sacred Mantle / Gilvan Souza

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In a meeting held this Thursday (28), Flamengo's Deliberative Council approved the new master sponsorship of the shirt. The company Pixbet gained a prominent position in the Sacred Mantle after reaching an agreement worth R$170 million, for a two-year contract, until the end of the 2025 season.


The vote was unanimous, with 125 advisors in favor of Pixbet as Flamengo's master sponsor. In this way, the current brand that occupies the prime space on the shirt (on the belly), Banco BRB, will remain on the shoulder blade, for R$6.25 million, for three months. The financial institution had the option of covering the amounts presented by the bookmaker, but did not implement the clause.


Initially, the club receives R$20 million from Pixbet. Afterwards, five more installments of R$30 million will fall into the red-and-black coffers.


ABC da Construção, which features the brand on Flamengo's shorts, increased the values ​​and reached the fourth season of partnership with the club, also this Thursday (28). In this way, it went from R$6.3 million to R$7.1 million. Payment will be made with R$5.2 million in direct funds and another R$1.9 million in exchange.

According to a note published by Flamengo, the company will print the logo on the back of the shorts game and training sessions for the men's, women's and U20 football teams and the basketball team until December 31, 2024. Therefore, it will be part of the investments in marketing with a focus on the national expansion plan.


Now, with the renovations, the Flamengo shirt now has an annual value of R$225 million. The debut of the Manto with the brand relocations is scheduled to take place in January 2024, during the tour to the United States and also at the Campeonato Carioca. The first game in the state takes place on the 17th, against Audax, in Manaus. In North America, Mengão faces Orlando City (USA), in a friendly.



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