Mais Querido has not yet managed to renew, but the Marketing Department should be able to fulfill its long-standing desire to separate contracts
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The Flamengo will finally separate the sponsorship contracts Flamengo and BRB signed a three-year contract in 2020 that provided the red-black brand for the creation of the virtual bank Nação BRB Fla. The partnership provided that Flamengo would receive at least R$32 million annually, plus 50% of Nação BRB's profit that exceeded this amount. Despite the success of the partnership, with the opening of more than 3 million accounts, this amount was never exceeded and Flamengo only received the fixed amount. Although officially it was not a sponsorship contract, the agreement also provided for the display of the BRB brand on the chest of Flamengo's shirt, in addition to other prerogatives granted to the so-called “master sponsor”.
At the beginning of 2023, Flamengo and BRB obtained authorization from the Central Bank to create a new bank, which would separate Nação BRB Fla from BRB. Flamengo's intention is to profit from the sale of its stake in this bank. Thus, when it renewed for the first time with BRB, in the middle of last year, the contract was for just six months on the grounds that the shorter partnership would be to finalize the separation of sponsorship and partnership contracts. However, the negotiations were not concluded and the Deliberative Council voted at the beginning of this year for a new renewal of the joint contract, but now for three months.
The difference is that, with Pixbet's superior proposal for the master sponsorship, the BRB sponsorship was moved to the shoulders of the shirt. The new sponsorship contract keeps the BRB brand on its shoulders until December 2025. MRN was unable to confirm the values, but Flamengo Marketing's target for the property is R$25 million annually – BRB has already paid R$6 .2 million for the contract until March.
The contract for the establishment of the Nação BRB Fla bank has a longer period, the definition of which is still one of the points that led to the contract not being signed. A third contract regulates Flamengo's use of BRB banking services. Since 2020, the club has maintained an account with BRB and is obliged to give preference to the bank when seeking loans. Although the club currently does not have any bank loans, the situation could soon change if it decides to finance the construction of its stadium on its own.
Publications took place on the social network X, the old Twitter
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Gabigol used social media this Thursday (25) to release an indirect message. Using his own account on %5E1816611564616843609%7Ctwgr%5E41dcf99bba7593325591d111563c2f1848030b19%7Ctwcon%5Es3_&ref_url=https%3A%2F%2Fcolunadofla.com%2F2024%2F07%2Fi direct-gabigol-shares-publication-by-mauro-cezar-and-then-pokes-for-what-ta -ugly%2F" target="_blank">share an opinion from journalist Mauro Cezar Pereira.
The striker signs a contract until June 2025 with Estrela Amadora
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Forward Petterson had his visa regularized and leaves this Thursday (25) for Portugal. Flamengo loaned the 20-year-old player to Estrela Amadora, a team in Portugal's first division. The loan contract between the Portuguese club and Mengão runs until June 2025.
If Estrela Amadora chooses to buy the player, they will have to pay the amount of €750,000 (R$4.4 million ) for 60% of Petterson's economic rights. The information is from Flazoeiro. With 9 goals in 30 games in the 2023 season, the player won three titles in Mengão's youth categories: the Campeonato Brasileiro and the Copa do Brasil under-17, both in 2021, and the Brasileirão Under-20 in 2023. After a During his loan period at Athletico Paranaense, Petterson packed his bags for Portugal.
At the Paraná club, he debuted with a goal, but an act of indiscipline caused him to be removed and no longer play. He even had a new loan to Avaí, which didn't happen. Now he will have another chance to prove himself.
The club finished the last season of the Portuguese League in 14th place, with seven wins, 15 defeats and 12 draws. In the League Cup, the team was eliminated in the first round; in the Portuguese Cup, Estrela Amadora fell through in the fourth round.
The result in the Portuguese Championship, however, was considered satisfactory. This is because the team returned to compete in the local elite after 15 years. The objective was maintenance.
In the new team, Petterson can expect to find many Brazilians among his teammates. The club has names like André Luiz and Daniel Cabral (both ex-Flamengo), Bruno Brígido (ex-Criciúma) and Léo Jabá (ex-Corinthians). Currently the club plays in the pre-season of European football.
Bank enters a new phase of consolidation, after strong expansion in recent years
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The Bank of Brasília (BRB) recorded recurring profits of R$200 million in 2023, an increase of 24.4% compared to the previous year. The customer base grew 13.3%, to 7.6 million. Now, the bank is entering a new phase of consolidation, after very strong expansion in recent years. The credit portfolio increased by 17.7%, to R$35.8 billion. In individuals, the increase was much smaller, 1.6%, to R$18.0 billion. The expansion was driven by personal credit, while payroll loans, which account for R$13.7 billion, fell 4.2%. In legal entities, the expansion was 36.5%, to R$4.9 billion. Default ended December at 2.25%, up from 2.12% in the previous year.
“This performance was achieved in the midst of a challenging year, with domestic and international instability. The decisive investments in technology, innovation and expansion made by the bank over the last five years have shown excellent results, but now we are entering a new moment, a phase of consolidation”, says the president of BRB, Paulo Henrique Costa.
He points out that in five years the bank went from 650 thousand to 7.6 million customers; from R$15.2 billion to R$49.3 billion in total assets; from R$9.1 billion to R$35.8 billion in credit portfolio. “We stopped being a regional bank and became national, we changed scale and now it is time to consolidate this position, invest in technology, improve processes, gain operational efficiency, slow down the expansion of expenses.”
Regarding the 2023 result, Costa highlights the 28.8% increase in financial margin, helped by the change in portfolio mix; the results of subsidiaries, such as finance, the security area, which reached R$1 billion in premiums, and the payments segment; and revenue from services, which jumped 18.9% in the year, also reflecting diversification efforts.
Nação BRB Fla, a digital bank in partnership with Flamengo, reached 3.5 million open accounts and 1 million activated cards. Last week, the bank announced that it is reformulating the partnership, with the creation of a new company, in which Flamengo will have a purchase option of up to 45%. The parties will have three contracts. The first two, with duration
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