Soccer
31 Jul 2025 | 08:03 |
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Flamengo's Deliberative Council approved, this Wednesday (30), the new sponsorship agreement with Hapvida and Solutions , companies in the health sector. The partnership will last three seasons and will generate R$ 71.4 million for the club.
Flamengo President on Partnership: "It's always very positive to have strong brands"
The Hapvida brand will be printed on the back of the uniform, a space that had been vacant since the departure of Mercado Livre and had been temporarily occupied by Pixbet. The new sponsorship will bring Flamengo R$23.8 million per year , until the end of 2028. The official debut of the new brand on the Manto Sagrado takes place this Thursday (31), in the duel against Atlético-MG, at Maracanã, for the round of 16 of the Copa do Brasil.
"Hapvida and Solutions are joining forces with the club in a mission that goes beyond sports. It's always very positive to have strong brands that want to build something meaningful ," said Luiz Eduardo Baptista, president of Flamengo .
The agreement with healthcare companies also provides special conditions on healthcare products and plans for Flamengo fans , focusing on prevention, ongoing care and easier access to medical services.
"The partnership with Flamengo goes beyond brand exposure. We want to be present in the lives of fans inside and outside the stadium , offering access to quality healthcare," said Jorge Pinheiro, president of Hapvida.
Marcelo Cravo, CEO of Solutions, highlighted: “Uniting Flamengo, a giant on the pitch, with the largest health insurance provider in Latin America is an important step in consolidating our brand throughout Brazil.”
With the arrival of Hapvida/Solutions, Flamengo has already sold all of its uniform space , reaching R$270 million annually in sponsorships and remaining the Brazilian club with the highest partnership value. See the annual sponsorship values:
The Colombian is expected to be a key reinforcement for Filipe Luís's team, but bureaucratic issues with the Russian club have postponed his official presentation.
01 Ago 2025 | 11:26 |
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Colombian Jorge Carrascal, Flamengo's new signing, has not yet been officially presented to the fans, but he was present at Maracanã this Thursday (1), during the match against Atlético in the round of 16 of the Copa do Brasil. The player watched the match from one of the stadium's boxes, while awaiting the completion of the regularization process with Dynamo Moscow, his former club.
Carrascal was initially expected to be presented at the stadium itself, but the Russian club still has some pending bureaucratic procedures. Due to the six-hour time difference between Brazil and Russia, the documents needed to complete the signing didn't arrive in time.
Despite this, the athlete has already passed the medical exams carried out throughout the day, which indicates that the officialization of the link should happen during the afternoon of this Friday (01) . Colombian arrives to be an option to Arrascaeta at Flamengo .
At 26, Carrascal arrives as a key player in the coaching staff's planning . He can play both as a central midfielder and on the wings, offering versatility to the squad.
The club paid around €12 million (equivalent to R$77.5 million) to acquire the player from Dynamo Moscow. Due to the contractual dispute, the Colombian will only be able to make his debut after the quarterfinals of the Copa do Brasil.
Negotiations between the club's executives and the Russian club took over a month to complete. The initial proposal needed to be adjusted regarding the payment method before it was finally accepted by Dynamo.
The 24-year-old Argentine, who previously prioritized staying in Europe, is beginning to open up to the Rubro-Negro's proposal after progress in negotiations between the clubs.
01 Ago 2025 | 11:13 |
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Fiorentina striker Lucas Beltrán has begun to reconsider the possibility of playing for Flamengo. Initially, the 24-year-old Argentine showed no interest in returning to South American football, focusing on continuing his career in Europe. However, with the agreement reached between the clubs, the player is now considering the chance to wear the Sacred Mantle with new eyes .
According to Italian news outlet Tutto Mercato Web, Beltrán is now analyzing the Rio de Janeiro club's offer more closely. Flamengo , for its part, has already agreed on terms with Fiorentina: a fixed fee of €12 million, plus €3 million for targets to be met, totaling a €15 million deal—approximately R$95 million at the current exchange rate.
With the deal agreed upon between the clubs, Rubro-Negro is now trying to convince the player to accept the transfer . According to the newspaper O Dia, a meeting is scheduled with the player's representatives in the coming days. The expectation is that the sports project will be enough to sway Beltrán and secure his arrival in Rio.
In the presented project, the club highlights its sporting prominence, international visibility, recent titles, and the competitiveness of its squad. Mengão 's strong performance in the market, having recently signed players like Samuel Lino, Emerson Royal, and Saúl Ñíguez, is one of the assets used to demonstrate that Brazilian football is attracting talent that previously prioritized the European continent.
The possibility of competing for major titles and playing for a club with a massive fan base and sporting ambition weighs heavily in favor of the striker's decision. Currently at Fiorentina, a mid-sized team in Italy, Beltrán isn't enjoying a moment of prominence . At Flamengo, he would have a place in one of the strongest teams in South America, which offers top-notch infrastructure and constant competition for national and continental titles.
The striker has already made his debut for Mengão this Thursday (31) in the defeat against Atlético-MG and will have a press conference in the afternoon
01 Ago 2025 | 10:51 |
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Announced last Tuesday (29) as Flamengo's third reinforcement in this transfer window, striker Samuel Lino will be officially presented to the press this Friday (01), at Ninho do Urubu. The press conference will take place before the squad's training session, around 2:30 pm (Brasília time), with live broadcast on Flamengo TV, on YouTube .
Filipe Luís talks about Samuel Lino at Flamengo: "He's an unbalanced player"
Even before the formal presentation, the striker already debuted with the red-black shirt. He was called up by Filipe Luís in the second half of the match against Atlético-MG, last Thursday (31), at Maracanã, for the first leg of the round of 16 of the Copa do Brasil . Despite the 1-0 defeat , the number 16 had a standout performance, being one of the most active names on the team in the second half.
Filipe Luís also emphasized the forward's potential impact in upcoming matches: "He's a disruptive player, capable of being decisive in the opposition's box. The pitch speaks, and whoever is better will play ," he added during the post-match press conference.
Samuel Lino signed a four-and-a-half-year contract with Flamengo , valid until the end of 2029. To sign the striker from Atlético de Madrid (ESP), the club paid a fixed 22 million euros (approximately R$143.6 million) , with the possibility of an additional 2 million euros (approximately R$13 million) in bonuses for targets achieved.
With Lino already integrated into the squad and available to the coaching staff, Flamengo is preparing for its next match . On Sunday (03), the team visits Ceará, at Arena Castelão, at 6:30 pm (Brasília time), for the 18th round of the Brazilian Championship. The match will be broadcast live on Premiere.
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