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Understand how Flamengo’s contract with Shopee will work; club will raise millions of dollars

The red-black Deliberative Council approved this last Tuesday (14) the sponsorship with the Chinese company

Understand how Flamengo's new contract with Shopee will work (Reproduction/ Flamengo)

15 Jan 2025 | 08:01 |

Last Tuesday night (14), the Deliberative Council of Flamengo approved the sponsorship contract with Shopee. The Chinese company will print its brand on the sleeve of professional and women's football shirts, as well as the basketball team's shorts, for R$12 million per year.

It is worth remembering that Flamengo was sponsored by Mercado Livre. However, the brand that printed the back of the shirt offered a price considered low to renew, ending up being replaced by Shopee. Thus, the Rubro-Negro store will be transferred from one platform to another. The company has committed to charging lower fees to store owners, which are around 19 to 20 of the former sponsor.

BENEFITS TO FANS AND FLAMENGO

In addition, Flamengo will also be able to earn money from sales. In addition to the fixed R$12 million and actions provided for in the contract, the benefits to fans will be in the form of coupons, where the company has committed to delivering R$1 million in coupons to fans.

"They committed in contract to dedicate one million reais, not in money to the public, but in coupon discounts that Flamengo decides how to do. Now there will also be one. coupon, I can have, for example, coupons for 10 reais, 100 thousand coupons, or coupons for 20 reais. We will define it", began Marcos Senna, before completing:

"In total, there is a budget of one million reais, which they will provide one million reais in coupons for us to give to our fans in discounts for purchases on Shopee. This is a step forward for us, because we now have not only fixed money, but also this million", said Marcos Senna.

MEDIA COLLECTION

In the contract approved by the Deliberative Council,Flamengo will also be able to raise a good amount from the media. This is because Shopee has a high number of users on the application and they will give part of this space to Rubro-Negro to use. The value should be around R$6 million, but Senna preferred not to confirm the amount.

"They are a cannon of media, like us. They have 70 million users coming into their app every month. So, what do they promise us? he has an idea. I even say it here, informally. Around 6 million reais. Between 5 and 7 million reais", says the manager.

In addition, the director of Mais Querido highlights thatFlamengo chose not to put the amount stipulated in the contract, as the company's interest was to share the R$12 million in sponsorship between payment in cash and benefits. However, the way it was done, Rubro-Negro receives the full amount he wants and also gains the possibility of the company's media.

Last minute

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NBA star Joel Embiid makes an appearance at Flamengo's store

The Philadelphia 76ers center was at a shopping mall in Cabo Frio, in the Lakes Region of Rio de Janeiro, and made purchases of Mengão products.

Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction

22 Ago 2025 | 19:00 |

Philadelphia 76ers star center Joel Embiid, MVP of the 2022/23 NBA season, once again demonstrated his affection for Flamengo . Last Thursday (21), the Cameroonian player was spotted in an official club store, in Cabo Frio (RJ) , where he made a point of purchasing several red-black products.

A SURPRISING VISIT

Although unusual, Embiid's presence in the Lakes Region has a reason. Married to Brazilian model Anne de Paula, the athlete often visits the city, where his father-in-law lives, during the holidays. This time, he took the opportunity to explore the "Nação Rubro-Negra" store and expand his Flamengo memorabilia collection.

ENTHUSIASM IN THE STORE

The star's arrival took everyone by surprise and caused great excitement among the employees. Salesman Kauan said he was so nervous when he met the player that he forgot to remove the alarm from a piece of furniture, creating an unusual moment: " His father-in-law even joked with me afterward. It was an unforgettable experience ," he revealed.

GENEROUS SHOPPING

Embiid didn't hold back. He brought jerseys for himself, his wife, his father-in-law, and his son , as well as accessories like shorts and thermoses. The visit even helped meet the store's sales goals. The center also obliged some fans and store owners by agreeing to take photos with them.

RELATIONSHIP WITH FLAMENGO

Embiid's connection with Flamengo isn't new. In 2023, during an interview with the NBA Freestyle program, he revealed that he started supporting Flamengo because of his wife's family: " Actually, I'm a Flamengo fan because my girlfriend's father is a fan . Since we started dating, I've been following the team," he said.

MEETING WITH PLAYERS

In January 2024, when Flamengo held a preseason training camp in Philadelphia, Embiid met Léo Pereira and Matheus Gonçalves . The defender even posted a photo with the star: " Nice to meet you, brother ." Thus, the relationship between Joel Embiid and Flamengo continues to grow, uniting basketball and soccer in a connection that already transcends borders.

Understand how Flamengo’s contract with Shopee will work; club will raise millions of dollars

The red-black Deliberative Council approved this last Tuesday (14) the sponsorship with the Chinese company

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