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IS IT NEW? FLAMENGO ACHIEVES THE LEADERSHIP, ONCE AGAIN, AS THE MOST VALUABLE CLUB IN BRAZIL

Mais Querido was valued at more than 4.5 billion reais per study, placing more than one billion reais ahead of second place, Palmeiras

Flamengo / Disclosure
Flamengo / Disclosure

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Flamengo is always a highlight when it comes to Brazilian clubs with a lot of investment and a lot of market value. This Tuesday (23), this was proven once again. The consultancy Sports Value published its annual study on the 30 most valuable clubs in Brazilian football, after evaluating the 2023 fiscal year. Mais Querido, as in 2022, is at the top of this list.

Mengo was valued at R$ 4.516 billion, with a growth of 57%, being almost one billion reais ahead of second place, Palmeiras. The 2023 Brazilian Champion was valued at 3.563 billion reais. It is also interesting to mention Corinthians, who managed to pay off a series of debts at the end of last year and became more valuable throughout the last season.

In this same study, published at the beginning of 2023, Corinthians was in 4th place, with its 2022 fiscal situation having been assessed. This year, however, he climbed to third place, returning to the podium. Its value rose by 35%, with 3.071 billion reais, taking the position of Atlético-MG, which ended the year one position below last year's (4th place) and 2.9 billion in the account.

However, the team that stood out the most this year in terms of growth was Red Bull Bragantino. Currently 9th in the general ranking, the company club saw its market value catapult 219% from 2022 to 2023.


See the complete list, published by the portal:


1. Flamengo: R$4.516 billion (+57%)

2. Palmeiras: R$3.573 billion (+63%)


3. Corinthians: R$3.071 billion (+35%)

4. Atlético-MG: R$2.953 billion (+74%)

5. São Paulo: R$2.214 billion (+25%)

6. International: R$2.124 billion (+21%)

7. Athletico-PR: R$ 2.090 billion (+25%)

8. Fluminense: R$1.449 billion (+39%)

9. Red Bull Bragantino: R$1.187 billion (+219%)

10. Santos: R$1.184 billion (+31%)

11. Grêmio: R$1.037 billion (-33%)

12. Cruzeiro: R$ 766 million (-8%)

13. Fortaleza: R$636 million (+150%)

14. Botafogo: R$598 million (-1%)

15. América-MG: 582 million (+82%)

16. Coritiba: R$565 million (+23%)

17. Vasco da Gama: R$503 million (-47%)

18. Sport: R$468 million (+14%)

19. Bahia: R$459 million (-17%)

20. Atlético-GO: R$450 million (+179%)

21. Ceará: R$420 million (+62%)

22. Goiás: R$339 million (-2%)

23. Cuiabá: R$311 million (+122%)

24. Guarani: R$293 million (+4%)

25. Santa Cruz: R$263 million (-10%)

26. Avaí: R$262 million (+12%)

27. Nautical: R$ 246 million (-7%)

28. Ponte Preta: R$241 million (-13%)

29. Youth: R$218 million (+122%)

30. Portuguese: R$ 184 million (-)


Also check out, for the purpose of drawing a comparison, the ranking of the top 10 most valuable clubs in Brazil in 2022:

1. Flamengo - R$3.7 billion

2. Palmeiras - R$3.4 billion

3. Atlético-MG - R$ 3.1 billion

4. Corinthians - R$ 2.9 billion

5. International - R$ 2.3 billion

6. São Paulo - R$ 2.2 billion

7. Athletico-PR - R$ 2 billion

8. Santos - R$ 1.41 billion

9. Grêmio - R$ 1.4 billion

10. Fluminense - R$ 1.39 billion


HOW IS THE CALCULATION MADE?

The Sports Value calculation is based on a series of items, from club assets (money in cash, own stadium, modern training center) to the value of the brand (market potential, crowd size and revenue). Sports assets linked to the clubs' registrations with their State Federations and the CBF are also added.

Finally, the price of the squads is also accounted for. The values ​​used are those from the Football Benchmark platform, a statistics tool that calculates the value of each athlete based on a series of variables.




Team

IS IT A GOOD ONE? FLA-FLU CONSORTIUM PRESENTS PROPOSAL WHICH PROVIDES MORE SHOWS AT MARACANÃ

The duo promises to increase the variety of shows, but imposes limits

Photo: Reproduction
Photo: Reproduction

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The duo Fla-Flu presented a technical proposal to compete for the Maracanã concession for the next 20 years in which it envisages holding more shows at the stadium. At the beginning of 2024, the "Templo Sagrado" spent more than a month closed to restore the lawn after shows by Paul McCartney and Ivete Sangalo.

Thus, the consortium highlights the shows since the beginning of the document. The introduction of the technical proposal chose as its cover image a scene from a concert by pop singer Taylor Swift who performed at Engenhão in 2023.

PROPOSAL EXHIBITS THE HISTORY OF THE STADIUM WITH GREAT SHOWS

The document continues to exalt the history of Maracanãwith great emphasis on the shows responsible for some of the largest audience numbers in its history.


The "key goals defined to be achieved during the management of the consortium" is mentioned after the objective of "achieving a maximum occupancy rate for sporting events", "increasing the variety of events hosted at the stadium, including shows, conferences, corporate events and cultural shows, aiming to optimize the space and expanding the source of revenue.”

SHOWS ONLY AT THE END OF THE FOOTBALL SEASON


However, the Fla-Flu Consortium highlighted in the document that shows at Maracanã should only be held at the time football championshipscame to an end, between December and January, but pave the way for lower demand shows to be held at Maracanãzinho throughout of the season.



Team

DID YOU NOTICE THAT? ADIDAS MAKES GAFE DURING THE LAUNCH OF THE NEW FLAMENGO UNIFORM

Controversial term was used in the Manto Sagrado campaign, but the same is used to describe rival shirts

Sacred Mantle / Disclosure
Sacred Mantle / Disclosure

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Adidas and Flamengo announced this Wednesday (10), the launch of new uniform of Rubro-Negro. In the campaign, the supplier published the phrase "white armor", which in Rio de Janeiro, is referred to the uniform of rival Fluminense. On social media, Rubro Negro fans hissed when they saw the term used in advertising the shirt. Some expressed their satisfaction with the design of the shirt, but were not happy that Adidas called it "white armor".

White armor is it would be a reference to Saint George, who even uses the verse "white armor, killing a dragon a day" in the lyrics of the song used in the advertisement. However, Flamengo fans didn't like the idea. Check out some reactions: 

The brand and Rubro-Negro were inspired by the sound waves and the beat of the song to invite trapper Tokio DK and DJ Papatinho to create the single “A Change Sou Eu.” The single was developed exclusively for the launch of the mantle and is now available on Flamengo and adidas' social networks, in addition to the trapper's TokioDK channel on Spotify and Youtube.

The clip features the participation of players Erick Pulgar, Everton Cebolinha and Pedro, from the men's team. The campaign also has the participation of Joshua, a base athlete, as well as Duda and Thaisa, from the women's team.

< The new Mantle is predominantly white and features ripples in its design.With HEAT.RDY technology that helps maximize airflow, the shirt features adidas' classic three red stripes along with a red stripe at the end of the sleeve. The new shirt is now available on the adidas Brasil website for R$349.99 in the male and female Fan versions. The model is also available in the Authentic version for R$ 599.99 and for children at R$ 299.99.




Soccer

WITH FLAMENGO'S VICTORY, BRAZILIAN TEAMS DOMINATE LIBERTADORES THIS WEDNESDAY

After a not-so-promising start for the national teams, the second round of the tournament started with four victories

Atlético-MG / Disclosure
Atlético-MG / Disclosure

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With a new goal from the striker Pedro, Flamengo achieved its first victory in the Copa Libertadores 2024 by defeating Chilean Palestino 2-0 this Wednesday (10) , at Maracanã, in Rio de Janeiro, for the second round of Group E. Flamengo provisionally leads its group with four points while waiting for the game between Bolívar (who has 3 points) and Millonarios (who has 1) this Thursday ( 11) in La Paz. 

Just like Mais Querido, the other two Brazilian teams that played in the continental competition won their respective ties: Atlético-MG and São Paulo. Galo took the lead in Group G of the Libertadores after beating Rosario Central (ARG) 2-1, this Wednesday, in Belo Horizonte.


Sao Paulo suffered, but scored twice at the end and beat Cobresal (CHI) 2-0, also this Wednesday. The Libertadores Group B game was held at Morumbi. With little creativity, Tricolor had difficulty breaking through the Chilean defense. André Silva, at 81, opened the scoring, and Calleri, at 87, scored the second. São Paulo reaches three points in Group B, the same score as Talleres. Cobresal remains with just one point.

It's worth it Also remember that, at the beginning of this round, this Tuesday (09), Fluminense and Grêmio also played. The Rio Grande do Sul tricolor ended up losing 2-0 to Huachipato (CHI), in Porto Alegre, while, at Maracanã, Fluminense beat Colo-Colo (CHI).

Among Brazilians, Botafogo and Palmeiras are still playing today (11). Alviverde faces Liverpool de Montevideo (URU), at 9 pm (Brasília time), in São Paulo. Botafogo is in Ecuador to face LDU at 7pm (Brasília time).


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