
Famous
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Silvio de Abreu, 83, poked fun at Bruna Marquezine, 28, and Marina Ruy Barbosa, 29, when reflecting on the failure of "Deus Salve o Rei" (2018), a plot that had high investment from Globo and which starred the actresses at 7pm.
The what happened
Former Globo all-powerful, Abreu said the idea that featuring a cast of artists with millions of followers would attract an audience was fallacious. He named Marquezine and Ruy Barbosa as examples of this, because the two are some of the most followed Brazilian personalities on Instagram, and this did not result in good numbers for "Deus Salve o Rei", which was considered a failure.
< This soap opera proved that it's not true that when you put people who have a lot of fans, followers, that it works, because there were Ruy Barbosa and Marquezine, 40 million followers [each], no one wanted to watch the soap opera.-- Silvio de Abreu in an interview with the podcast Vem Pod Chegar.
Globo invested a lot of money in the production of "Deus Salve o Rei", said Abreu. The author referred to the serial as a "soap opera that didn't have much audience", despite the luxurious sets and the cast with beloved personalities on social media.
The soap opera had protagonists with millions of followers. Bruna has more than 45 million followers on Instagram, while Marina has more than 42 million. In addition to them, the direction of the plot also cast Tatá Werneck, who is another audience phenomenon on digital platforms, with more than 56 million followers. It is worth noting that these numbers are from today, but at the launch of the serial, in 2018, the combined number of followers of the three on Instagram was approximately 80 million.
Bruna 'traumatizada'
Marquezine said that this soap opera left her “traumatized”. In the serial, she played the villain Catarina, which did not please viewers, resulted in criticism and this affected her negatively. "The character was rejected outright by the public. I didn't like doing the soap opera, I was unhappy, I was very tired", declared the actress in an interview with De Frente Com a Blogueirinha.
"Deus Salve o Rei " debuted on Globo, fueled by the success of productions such as HBO's "Game of Thrones". The soap opera, which had a medieval and fantasy feel, featured the most modern computer graphics and special effects resources available at the time.
Silvio de Abreu was responsible for approving the production of the soap opera. In addition to being the author of some of the main titles ever shown by Globo, in his final stretch at the network he was responsible for the channel's dramaturgy sector. Abreu left the company in 2020, when his contract was not renewed.
During his appearance on the Multishow program, the singer opted for covers but became the target of criticism and memes on social media.
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Singer Naldo Benny caused a stir on social media after his appearance on the TVZ program, on the Multishow channel, this Monday (14). Known for hits such as “Amor de Chocolate”, the artist surprised by performing international songs during the attraction, including “That's What I Like”, by Bruno Mars, and “Die With a Smile”, a song by Lady Gaga.
The attempt to sing in English, however , did not go unnoticed by the audience. Internet users soon noticed the confusing pronunciation and out-of-tune performances, which quickly went viral on social media.
Shortly after the show aired, Naldo 's name trended on X (formerly Twitter). The backlash was marked by a series of humorous comments and criticisms. " She doesn't miss a single one, he misses them ALL, " wrote one user, referring to the show's co-host. Another profile commented sarcastically: "I relate. Me singing in the shower, thinking I'm fluent in English."
The performance was compared to karaoke, and many internet users mocked the singer's confidence during the international segments. " If Naldo sang like he does, he'd be the biggest artist in the country, " joked one user, while another wrote: "I just wish I had 10% of his self-esteem."
Despite the criticism and jokes, the episode's visibility ultimately benefited the singer , who returned to the spotlight on the national pop scene. The virality of the content went beyond the limits of Multishow's live broadcast, reaching audiences who hadn't even watched TVZ that day. Comparisons to Bruno Mars, the original artist of the song " That's What I Like ," also abounded.
During Buzeira's wedding, the tie game raised more than R$10 million in donations of jewelry and watches, generating criticism and discomfort.
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Digital influencer Bruno Alexssander Souza Silva, known as Buzeira , made his union with Hillary Yamashiro official last Sunday (13), in a ceremony that drew attention due to its ostentation and the presence of several celebrities from the digital world.
The party, held in São Paulo, went viral after a traditional wedding game resulted in a million-dollar haul. During the celebration, guests participated in the "tie game"—a common practice at Brazilian parties in which attendees donate money in exchange for pieces of the groom's tie.
However, what would have been a simple moment turned into an unusual episode: as many guests did not carry cash and there was no ATM on site, they chose to donate luxury items, such as necklaces, diamond rings and even Rolex watches.
According to Buzeira himself, the fundraising surpassed R$10 million. On social media, the influencer mocked the situation: "A millionaire's party, you thought it was going to be a normal tie. Some didn't even have to ask; they already gave Rolexes, grenades, gold necklaces..." he said mockingly.
The behavior, however, caused discomfort among some attendees. It's speculated that influencer Hytalo Santos left the event in disgust. Other guests, such as singer MC Daniel , expressed surprise at the dynamics, which they were unfamiliar with.
The ceremony brought together influential names from the digital scene, including MCs, businesspeople, and content creators, reinforcing Buzeira 's image as a central figure in an extravagant lifestyle. Known for his million-dollar raffles and controversies surrounding luxury, the influencer has remained prominent on social media with divisive actions.
The actress used her social media, this Tuesday (15), to respond to the businessman's statements, who commented on the robbery that occurred with his son's brother.
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This Tuesday (15), actress Giovanna Ewbank used her social media to respond to the statements made by Marcelo de Carvalho, one of the owners of Rede TV!, where he spoke about the robbery that occurred with his eldest son's brother in Barcelona, Spain.
Giovanna blasts Marcelo's comments: "You were racist and I'm not the one saying it, you chose to be by writing on social media."
She continued: "I think the indisputable truths are different, Marcelo! Racism is a crime, just like theft. Did you know? The only obvious thing is that this talk always comes from the same place: straight, white men, who think they are superior and the center of the universe because they have... money ," she began.
Still in the post, Giovanna said: "2- It was the Europeans who invaded Africa to steal. A little history lesson doesn't hurt anyone. 3- Deleting the tweet after the repercussion isn't regret, it's a receipt from someone who fears for their status and reputation in the market ," she said, before concluding:
“But now that everyone knows how you think, it would be great to read a little of the repercussions to see if you can see beyond yourself and see the size of the mistake you made by reinforcing stereotypes and xenophobia,” he said.
Marcelo de Carvalho , one of the owners of Rede TV!, sparked controversy on social media on Monday (14), when he reported a robbery that occurred with his eldest son's brother in Barcelona, Spain. In a series of posts on X, he linked the crime to African immigration and criticized reception policies in Europe.
In the post, he declared: "Obviously, an African-looking guy, one of the millions that Europe let in, bumped into him, snatched his cell phone and ran away. Instead of saving African Muslims, they're going to destroy Europe ," wrote Marcelo, commenting on the episode.
Faced with the criticism, the businessman returned to the subject shortly afterward, retorting: "He's an African-looking guy. He could be Japanese. He could be Slavic, he could be Viking. What a boring bunch of people ," Marcelo posted.