The renewal and readjustment of sponsorship contracts demonstrate Flamengo's strength and appeal in the market
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Flamengo, one of the most traditional and popular clubs in Brazil, has just taken another important step in its marketing and sponsorship strategy. This Monday (17), The club's Deliberative Council approved, with 140 votes in favor and just three against, the renewal of the sponsorship contract with Assist Card. The new agreement is valid until December 2026 and will bring a significant increase in the club's revenue.
From 2025, Flamengo will receive R$10.8 million annually from the Assist Card, an amount that before it was R$8.5 million. This amount will be paid monthly, with the company disbursing R$900,000 per month. Furthermore, the contract provides for the possibility of adjustment in 2026 based on the Broad Consumer Price Index (IPCA), which could further increase the amount received by the club.
MILLION CONTRACT FOR FLAMENGO
According to Coluna do Fla, with this new agreement, the expectation is that Flamengo receive at least R$ 21.5 million from the Assist Card in two years. Despite the increase in sponsorship value, the brand will continue to occupy the same space on Flamengo's shirt, in the lower back bar, just below the number.
This is not the only significant adjustment to Flamengo's sponsorship contracts recently. At the end of May, Pixbet, the club's master sponsor, also substantially increased its funding. The value, which was R$85 million, will rise to R$105 million in 2024 and to R$115 million in 2025. If the automatic renewal of the contract is confirmed, Flamengo will receive R$125 million in both 2026 and 2027 .
Will be absent in the first game of the Libertadores round of 16
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Bruno Henrique, striker for Flamengo, was punished with just one game suspension and a fine of R$8,000 after his expulsion in the match against Milionários in the group stage of the Libertadores. The decision was taken by the Conmebol Disciplinary Committee, which evaluated the incident and determined the punishment for the player.
Bruno Henrique's expulsion occurred in the 40th minute of the second half, after a serious foul committed by the player, the which generated the immediate intervention of the referee, who showed him a straight red card. The infraction caused great repercussion among fans and the sports media, raising debates about discipline on the field and the consequences of the players' actions.
With the punishment defined, Bruno Henrique will be absent from the first game of the round of 16 of the Libertadores final, where Flamengo will face Bolivar. The striker's absence is a significant blow for the team, which considers Bruno Henrique a key player in its offensive scheme. Flamengo will now have to adjust its formation for the important match, looking for alternatives to make up for the player's absence.
A SOUND OF ALERT
Meanwhile, Bruno Henrique is serving his suspension and working to be in full physical and mental shape for the upcoming challenges . The R$8,000 fine, although significant, is not the main focus of concern for the player, who is more interested in contributing to Flamengo's success in the Libertadores and other competitions the team competes in.
With the negotiation, Corinthians strengthens its squad and increases internal competition for positions
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Corinthians officially signed goalkeeper Hugo Souza, from Flamengo,on loan until the end of this year. Timão will pay 100% of the athlete's salaries during this period and the agreement includes a purchase option at the end of the loan.
The contract signed between the two clubs also provides for a specific clause in the event of a proposed sale by Flamengo during the loan period. If the Rio club receives an offer and chooses to negotiate Hugo Souza, Corinthians undertakes to release the player and, in return, will receive a showcase fee of 10% of the sale value.
FLAMENGO RELEASES BASE PROMISE
This move by Corinthians highlights the club's strategy of seeking strong reinforcements for specific positions, aiming to improve performance on the field. Furthermore, the possibility of acquiring Hugo Souza permanently, if the athlete stands out, shows the long-term planning of the São Paulo club. The young goalkeeper, who has already played for the Brazilian youth teams, has great expectations from the black and white fans. They hope that Hugo Souza will bring security to the Corinthians goal and contribute to the team's good results.
The value could increase by another R$2 million per year if approved
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This Monday (17), the Deliberative Council of Flamengo scheduled an extraordinary meeting, at the club's headquarters, in Gávea. This is because there will be a vote to renew the contract with Assist Card. If approved, Rubro-Negro will receive at least R$21.5 million by December 2025.
According to information from the Coluna do Fla portal, Assist Card intends to pay R$900,000 monthly to Rubro-Negro in the 2025, that is, a total of R$10.8 million. Furthermore, the company also included in the contract that it agreed to increase the value in 2026 based on the consumer price index (IPCA). In other words, the expectation is that the club will receive at least R$21.5 million in two years.
Highlighting that the Assist Card pays R$8.5 million annually to Rubro -Negro. In other words, with the new contract, the club will receive around R$2 million more per season. Remembering that the team prints the brand's logo on the lower back of the Sacred Mantle.
CHECK OUT THE VALUES OF FLAMENGO'S SPONSORSHIPS:Pixbet (master): R$ 110 million/ 2025
Adidas (supplier): R$69 million/year (current)
Mercado Livre (back): R$21.5 million/year
Zé Delivery (meião): R$ 10 million
Kwai (mango): R$ 10 million
Assist card (back bar): R$ 8.5 million (current)< /p>
ABC (short): R$7.1 million
Tim (number): R$7 million
BRB (shoulder blade): R$50 million< /p>
Total: R$ 240.1 million
FOCUS ON THE NEXT GAMEThus, with Mais Querido's directors and advisors voting to increase the sponsorship value, Rubro-Negro players focus on the next confrontation. Flamengo returns to the field next Thursday (20), against Bahia, in the tenth round of the Brasileirão.
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