Soccer

DE LA CRUZ GIVES “POSITIVE SIGN” TO FLAMENGO

Uruguayan is Flamengo's target for July

De La Cruz
De La Cruz

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Last Friday (19) the first news emerged that revealed Flamengo's interest in River Plate's best player, Nicolás de la Cruz. The news indicated that the midfielder was an express request from Jorge Sampaoli.


There are reports that both De la Cruz and his staff are receptive to the Uruguayan international's transfer to Mengão. Most of this progress was made at the beginning of May, when Flamengo played against Racing (ARG) for the Libertadores.


Nicolás de la Cruz is River Plate's most expensive player according to " Transfermarkt", valued at 11 million euros (R$58.77 million), and with a contract until 2025. The midfielder has been a River Plate player since 2017, and the Argentines do not intend to give up the midfielder except for a fee around the 10 million euros (R$55 million).




Soccer

Watch live - Conference with Evertton Araújo direct from the USA

press conference with midfielder Evertton Araújo talking about the red-black pre-season

Gilvan de Sousa/CRF
Gilvan de Sousa/CRF

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This Tuesday, midfielder Evertton Araújo will hold a press conference to talk about the Red and Black pre-season and 2025. Here is the link to the Press Conference:




Soccer

It's today! CoDe votes millionaire sponsorship of Flamengo at club headquarters

Flamengo Council decides partnership for 2025, combining football and basketball.

The president of the Flamengo board mediates the session (Photo: Flamengo)
The president of the Flamengo board mediates the session (Photo: Flamengo)

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The Deliberative Council of Flamengoholds, this Tuesday, a vote to approve the sponsorship contract with Shopee. The agreement foresees the inclusion of the brand on the sleeve of the shirts of the men's and women's football teams and the basketball team. If approved, the sponsorship will yield the club R$ 12 million, distributed in three equal installments of R$ 4 million.


FIXED AMOUNT AND PAYMENT IN INSTALLMENTS


With the entry of Shopee, Mais Querido reinforces its strategy of attracting big brands to the uniform. This partnership expands the club's portfolio of sponsors and strengthens the relationship between CRFwith the e-commerce market, a growing sector in Brazil. The agreement is not limited to football, it also covers basketball, which reflects the club's coverage of different sports.


This strategy seeks to increase Shopee's visibility among different audiences, aligning itself with Flamengo's notoriety in the national and international sports scene. Although the contract has already been designed, the final decision will depend on approval of the advisors. The Deliberative Council's votes are crucial to defining Mengão's financial direction, especially in high-value agreements.

RELATIONSHIP WITH THE DIGITAL MARKET


< The partnership with Shopee is a strategic move to consolidate the club's relationship with technology and digital commerce companies, a segment that has invested heavily in sports advertising. This demonstrates Flamengo's appeal as a visibility platform for large brands.

In addition to the contract with Shopee, the club continues to look for other sponsors to strengthen its box. Diversifying revenue is a priority to ensure competitiveness on and off the field. Payments are scheduled to take place in February, April and July of next year, contributing to the club's budget in 2025.


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