Soccer

Flamengo considers naming rights at Maracanã, in search of new revenue

In a presentation to the Deliberative Council, Bap signaled a series of projects to increase the money generated by the stadium

Maracanã has traditionally been expensive, which reduced the arena's net revenue. To this end, Bap wants to increase profit margins.
Maracanã has traditionally been expensive, which reduced the arena's net revenue. To this end, Bap wants to increase profit margins.

24 Mar 2025 | 07:53 |

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Flamengo 's board of directors has decided to postpone the construction of the new stadium, partly due to the lack of surplus revenue at the moment to finance it. At the same time, Luiz Eduardo Baptista's management is making a strong commitment to improving the Maracanã's operations, reducing costs and increasing revenue.


In a presentation to the Deliberative Council, Bap signaled a series of projects to increase the revenue generated by the stadium. Among them is the creation of new sponsorship revenue. The director even considered selling the naming rights. According to him, this could be possible if they were sold to a large company such as Bradesco and Itaú banks. Negotiating the naming rights for Maracanã has always been considered difficult.


In the operation, the board closed an agreement with the Rio de Janeiro state government to have 400 new vacancies in the Célio de Barros space. In addition, there is the intention to generate revenue with new food, beverage and hospitality services.


Another area of action for the board is to improve the profit margin within the stadium. Maracanã has traditionally been expensive, which reduced the arena's net revenue. Bap informed the Board that the profit margin was 31% and that he has already managed to increase it to 43% by reducing costs. His goal is to have at least 60% of the revenue free for the club.

More efficient and lower cost stadiums such as Allianz Parque and Neo Química Arena usually receive around two thirds - close to 66% - of the revenue.


Another point for increasing matchday revenue will be the review of Flamengo's fan membership plan. The main change underway is to create a new, more popular category, similar to the bronze category that already existed. The trend is also a general change in the names of the plans.

In the new stadium project, Bap adopted the strategy of postponing some steps of the project while Arena and FGV do not complete the studies with the new budget. The president has already mentioned a cost of R$3 billion.


Soccer

Big bucks! Flamengo receives a million-dollar offer from a new sponsor

With a million-dollar offer, the betting house tries to occupy Pixbet's space on the red-black shirt and the club needs to notify its current master sponsorship partner.

Superbet presents a million-dollar proposal to become Flamengo's master sponsor to cover PixBet - photo: reproduction
Superbet presents a million-dollar proposal to become Flamengo's master sponsor to cover PixBet - photo: reproduction

12 Ago 2025 | 11:30 |

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Flamengo has received a high-value offer from Superbet to fill the master sponsorship slot currently held by Pixbet. The information was released by Poder360. Under the current contract, Pixbet holds the right to match any offer before the club signs a new agreement , thus ensuring the possibility of maintaining the exclusive jersey design.


This clause is included in the contract signed between the parties, which prevents a direct sponsor change without the current partner having the opportunity to match the amounts. It's now up to Pixbet to decide whether to continue with the main sponsorship or make way for Superbet.


PIXBET HAS THE LARGEST CONTRACT IN BRAZIL


Pixbet currently holds the most valuable master sponsorship contract in Brazilian soccer, with staggered annual payments: R$105 million in the first year, R$115 million in the second, and R$125 million in the third . The club also receives bonuses related to FlaBet, which is featured on another part of the kit, reinforcing the importance of partnerships with the betting industry for annual revenue.

CLUB ANALYZES SUPERBET OFFER


The board carefully evaluates all aspects of the proposal, weighing the financial and strategic impact of the change. Ensuring economic stability is seen as essential to maintaining competitiveness in national and international tournaments.

While discussing the issue off the pitch, Flamengo is preparing to face Internacional this Wednesday (13), at 9:30 pm (Brasília time), at Maracanã , for the first leg of the round of 16 of the Copa Libertadores. The result will be crucial for the club's ambitions in the competition.


Soccer

Will it be sold out? Check out the partial ticket sales for Flamengo vs. Internacional.

More than 57,000 tickets have already been sold for the first leg of the round of 16, which promises a packed Maracanã to support the Mais Querido

More than 55,000 tickets have already been sold for Flamengo vs Internacional in the Libertadores, with only the South Section available at Maracanã - photo: reproduction
More than 55,000 tickets have already been sold for Flamengo vs Internacional in the Libertadores, with only the South Section available at Maracanã - photo: reproduction

12 Ago 2025 | 11:22 |

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Flamengo begins its quest for a place in the quarterfinals of the Copa Libertadores this Wednesday (13) . The first leg against Internacional is scheduled for 9:30 pm (Brasília time), at Maracanã, and the expectation is a full house.


According to information released, more than 57,000 tickets have already been sold. The strong demand indicates that the stadium will reach full capacity by the day of the match, strengthening the fans' support for the "Mais Querido" (Most Beloved).


SOUTH SECTOR STILL AVAILABLE


With the match approaching, virtually all sections are sold out. Tickets remain only for the South Section, priced at R$140 for the general public. The North, Lower East, and Upper sections, as well as the Lower West, have already sold out. Half-price tickets are no longer available for this section, reinforcing the high demand for the decisive match.

TICKET SALES


North: R$ 160 (half R$ 80) – Sold out

South: R$ 140 (half R$ 70) – Available

Upper East: R$ 180 (half R$ 90) – Sold out

Lower East: R$200 (half R$100) – Sold out

Lower West: R$200 (half R$100) – Sold out

Maracanã Plus: R$600 (half-price R$337.50) – Sold out

FLAMEMGO X INTERNACIONAL

This Wednesday's match will be crucial for Flamengo to secure a strong result before the return leg in Porto Alegre. The support of the fans at Maracanã will be a key asset for the team to achieve its goal of remaining in contention for the continental title.


Soccer

What's Flamengo's likely lineup against Internacional? Check it out.

With Arrascaeta suspended and Pulgar and Danilo out injured, Mengão is banking on the return of De La Cruz and Jorginho to face Colorado Gaúcho

Flamengo faces Internacional at Maracanã in the round of 16 of the Libertadores without Arrascaeta, Pulgar and Danilo, but with expected returns - photo: reproduction
Flamengo faces Internacional at Maracanã in the round of 16 of the Libertadores without Arrascaeta, Pulgar and Danilo, but with expected returns - photo: reproduction

12 Ago 2025 | 10:52 |

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Flamengo and Internacional face each other this Wednesday (13), at 9:30 pm (Brasília time), at Maracanã, for the first leg of the round of 16 of the Copa Libertadores. Coach Filipe Luís will not have Arrascaeta, suspended, and will have more absences due to injury, but there is an expectation for the return of important names.


Mengão should have the return of Jorginho, who was absent from the team in the last match in the Brazilian Championship, when the team beat Mirassol 2-1. Nico De La Cruz, who has not played since July 16 due to a left knee injury , trained with the squad on Monday (11) and could be included. Training on Tuesday (12) will define his presence among those called up.


PROBABLE LINEUP


The most likely lineup for the match is: Rossi; Alex Sandro, Léo Pereira, Léo Ortiz, and Emerson Royal; Allan, Jorginho, Samuel Lino, Luiz Araújo, and Plata; Pedro. Coach: Filipe Luís.

Among the confirmed absences are Erick Pulgar, recovering from surgery on the fifth metatarsal of his right foot, and Danilo, who is undergoing treatment for a hamstring injury in his right thigh. Arrascaeta is also out due to suspension after receiving his third yellow card in the group stage against Deportivo Táchira.


GAME GAINS WEIGHT

The ball kicks off at 9:30 p.m. at Maracanã Stadium , and a packed house is expected to push Flamengo toward the return leg, scheduled for the 20th at Beira-Rio. The Rio de Janeiro team's goal is to build a comfortable lead and take advantage of the home advantage to put pressure on their opponents.




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