Soccer

Flamengo's shirt sales soar after the Club World Cup and profit from the exposure

Growth of over 50% in online sales reinforces the impact of international participation; Rubro-Negro earns more than R$150 million in FIFA prize money

Flamengo has a positive balance and support from the Club World Cup, values that are reflected in the main decision point in shirt sales (Flamengo)
Flamengo has a positive balance and support from the Club World Cup, values that are reflected in the main decision point in shirt sales (Flamengo)

11 Jul 2025 | 19:01 |

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Flamengo's presence at the Club World Cup extended beyond the pitch. The direct impact on official merchandise sales highlighted the power of the red-and-black brand. According to data from Neotrust, an e-commerce monitoring company, the club saw a 55.1% increase in official jersey sales between June 15th and 30th.


AN OVERCHARGE OF THE MOST LOVED


In the same 15-day period the previous month, approximately 5,200 units had been sold. During the World Cup, the number jumped to 8,063 units, boosted by the club's significant participation in the tournament.


According to Vanessa Martins, marketing director at Neotrust, fan-consumer behavior is increasingly immediate. "Today's consumer doesn't wait to win a title to wear the jersey; they react in real time, driven by emotion and digital belonging," she explained. This movement reveals a growing engagement among the red-and-black fans, who respond quickly to moments of high club exposure, such as the match against Chelsea and the iconic victory over the English side.

GIANT NUMBERS OF THE MOST LOVED


Although not the highest percentage growth, Flamengo recorded the highest absolute sales volume among the Brazilian clubs participating in the Club World Cup. For comparison:

Flamengo: 8,063 shirts sold (+55.1%)

Fluminense: 3,129 shirts sold (+55.9%)

Palmeiras: 7,322 shirts sold (+16.6%)

Botafogo: 901 shirts sold (+37.8%)


The difference is even more significant when considering the national and international reach of the Flamengo brand, which already ranks among the clubs with the largest digital presence in South America. Beyond its commercial strength, Flamengo 's World Cup campaign also generated financial returns on the field. According to the data released, the club received US$27.71 million (approximately R$151.06 million) in bonuses paid by FIFA.


Soccer

Everton Ribeiro praises Rogério Ceni and compares it to his time at Flamengo: "Much better"

Northeast Cup champion, the midfielder highlighted changes in the coach's management style in relation to his time at Mengão and highlighted the coach's evolution

Everton Ribeiro praises Rogério Ceni and talks about the coach's evolution at Bahia, also recalling his departure from Flamengo in 2023 - photo: reproduction
Everton Ribeiro praises Rogério Ceni and talks about the coach's evolution at Bahia, also recalling his departure from Flamengo in 2023 - photo: reproduction

08 Set 2025 | 21:00 |

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With no round of the Brasileirão during the FIFA Date , the Sportv Closing program featured Everton Ribeiro this Sunday (8). The midfielder, champion of the Copa do Nordeste for Bahia the day before , gave a live interview via video conference directly from Salvador.


During the conversation, the player discussed his partnership with Rogério Ceni, with whom he had previously worked at Flamengo , and highlighted the coach's evolution. For Everton Ribeiro, Ceni presents a more updated style and is closer to the group compared to his time in charge of the Rubro-Negro.


" I believe Rogério (Ceni) has been updating himself, and he's also been changing his approach to the group. I see a huge difference from what he was like with Flamengo ," said the Bahia midfielder.


ROGERIO CENI IS UNDER INTENSE CHARGE

According to Everton Ribeiro, Rogério Ceni's drive to win remains a hallmark, but the coach has learned to balance pressure and squad management. " Today, he can identify when a player isn't doing well and has the sensitivity to talk to them and offer a word of encouragement. That makes a difference in the atmosphere ," the midfielder stated.


He also highlighted that Ceni has given space to the young players from the academy, as was the case in the final against Confiança . For Ribeiro, this approach contributes to the development of the athletes and strengthens the squad.

EVERTON RIBEIRO REMEMBERS LEAVING MENGÃO

At the end of 2023, Everton Ribeiro chose to end his time at Flamengo , refusing the one-year renewal offered by the Rio de Janeiro club . At Bahia, he signed a two-year contract, with the possibility of a one-year extension.


Soccer

Flamengo updates ticket sales schedule for match against Juventude

Red-black fans will have access to the visiting section of Alfredo Jaconi, in Caxias do Sul, with tickets costing R$180 and sales starting on September 9th with priority

Flamengo fans will have tickets for R$180 for the visiting section in the match between Juventude and Flamengo, in Caxias do Sul - photo; reproduction
Flamengo fans will have tickets for R$180 for the visiting section in the match between Juventude and Flamengo, in Caxias do Sul - photo; reproduction

08 Set 2025 | 19:48 |

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The match between Juventude and Flamengo , valid for the 23rd round of the Brazilian Championship, will be played on September 14th, at 4 pm, at the Alfredo Jaconi Stadium, in Caxias do Sul. Tickets for the visiting fans cost R$ 180 and will be available exclusively on the website ingressos.flamengo.com.br


Ticket sales will begin on September 9th at 2 p.m., with priority given to members of the Sem Fronteiras and Nação Maraca 1 (1-star) plans. Throughout the same day and the following day, sales will gradually be rolled out to other plans until reaching the general public online on September 10th at 6 p.m. The deadline for purchases and cancellations is September 12th at 10 a.m.


FLAMENGO COMES FROM A DRAW IN THE BRAZILIAN CHAMPIONSHIP


Flamengo has not played since a 1-1 draw against Grêmio on August 31st, in the 22nd round of the Brasileirão . The calendar, which had been intense since before the Club World Cup , was softened by the FIFA World Cup break, between September 1st and 10th.

This break gave the squad a breather, having faced a marathon of recent commitments. The break was crucial for physical recovery and tactical adjustments, as well as allowing injured players to regain better conditions before the September season.


TECHNICAL COMMITTEE PLANS RESUMPTION

Even with the Copa do Brasil elimination to Atlético-MG, which initially seemed to open up more space in the calendar, the CBF made adjustments that kept the schedule tight . The coaching staff is taking advantage of the FIFA International Closure period to strengthen preparations for the decisive matches in the Copa Libertadores da América, as well as the fight for top spot in the Brasileirão.


Soccer

Zenit player opens up about Gerson, ex-Flamengo,'s current situation in Russia

Former Mais Querido, the midfielder has not been called up to the Brazilian National Team since he transferred to Europe, but his club teammate guarantees that Carlo Ancelott

Gerson left Flamengo for Zenit and was not called up to the Brazilian national team again - photo: reproduction
Gerson left Flamengo for Zenit and was not called up to the Brazilian national team again - photo: reproduction

08 Set 2025 | 19:24 |

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Gerson's departure to Zenit St. Petersburg in the last transfer window changed the course of his recent career. The midfielder, a fixture on the Brazilian national team, has not been mentioned by Carlo Ancelotti since the transfer . The deal brought in €25 million (approximately R$160 million at the time) for the Mais Querido's coffers, a sum paid upfront by the Russian club.


Luiz Henrique, Gerson 's teammate at Zenit, revealed that he maintains close contact with the former Mengão player and highlighted that both have sought to maintain focus and physical fitness for a future opportunity with the national team.


"We talk daily. Gerson and I told each other to stay 100%, because Carlo Ancelotti has already said he's monitoring all the players. It doesn't matter if the athlete is in Russia or England," said Luiz Henrique.


GERSON ON THE RADAR?

The striker also emphasized that the Brazilian national team coach has been repeating that everyone is being watched: " Just because we're in Russia doesn't mean we're no longer being seen. We're maintaining our dedication, because the opportunity can always come, " he added.


CHALLENGE IN EUROPE

Despite the multi-million dollar transfer, Gerson has yet to replicate the prominence he enjoyed at Flamengo at Zenit. In Brazil, he established himself as a starter and an important player for the national team under Carlo Ancelotti. However, his adaptation to Russian football has been more difficult, which may have contributed to his absence from recent call-ups.


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