Soccer

Flamengo expands its brand at the World Cup and gains prominence in the USA

On tour in the United States, Mais Querido takes institutional video to Times Square and reinforces global presence before the Club World Cup in June

Flamengo's institutional video in Times Square highlights the Red-Black Nation as the biggest fan base in the world (photo / Flamengo)
Flamengo's institutional video in Times Square highlights the Red-Black Nation as the biggest fan base in the world (photo / Flamengo)

13 Jun 2025 | 15:22 |

Icon Comentário0

The video, shown in one of the world's leading media centers, is part of the club's strategy to consolidate its global image. With the caption "Which soccer team has the world's biggest fanbase?", Flamengo presents itself to New Yorkers and the world as the club of 45 million passionate hearts.


In the final stretch of the ad, a phrase in English precisely concludes the message: “45 million hearts”. The statement conveys the strength of the red-and-black fans, today considered the largest in world football. The video also shows remarkable goals, emblematic celebrations by Arrascaeta and the usual party of the fans at Maracanã.


MOST FAMOUS CAST IN THE WORLD


The event gained prominence on the club's social media, which celebrated the feat with the slogan "The Colossal in Times Square". The choice of location is not random: it is a global showcase, where brands from all segments seek visibility on a global scale. The moment could not be more symbolic. Amid preparations for the first edition of the FIFA Club World Cup in a new format, Flamengo is giving clear signs that the competition goes beyond the field.

WORLD PREMIERE


The red-and-black squad has been in the United States since last Thursday (12), where they are training at Stockton University in Atlantic City. The preparation is aimed at their debut at the 2025 Club World Cup, which will feature the main continental champions of recent years . In the pre-season schedule, Flamengo will face Espérance (Tunisia) and Chelsea (England) in the city of Philadelphia, before heading to Orlando, where they will face LA FC (United States) and end their participation in the group stage.

The club is participating in the tournament as a South American representative, after winning the Copa Libertadores in 2022. Even two years later, the title still guarantees Rubro-Negro a spot in the competition, which will have a new format and greater global visibility. The advertising campaign in New York symbolizes more than just a marketing campaign: it is a clear attempt to internationalize the Flamengo brand, taking advantage of the exposure provided by the FIFA tournament. The initiative is aimed especially at the American market, which is increasingly engaged with international football.


Soccer

Flamengo sets the week's agenda with a focus on the Libertadores and the derby against Vasco

After the victory over Juventude, Rubro-Negro turns its attention to the Libertadores quarterfinals against Estudiantes and faces its rival in the Brasileirão

Flamengo sets the week's schedule with training at CT George Helal and decisive matches against Estudiantes and Vasco at Maracanã - photo: reproduction
Flamengo sets the week's schedule with training at CT George Helal and decisive matches against Estudiantes and Vasco at Maracanã - photo: reproduction

15 Set 2025 | 11:29 |

Icon Comentário0

Flamengo has released its professional football schedule for the week of September 15-21. After beating Juventude and ending a 28-year away drought, the club now focuses on crucial matches in the Copa Libertadores and the Brazilian Championship.


Training takes place at CT George Helal: Tuesday (16/09) at 9:30 am, Wednesday (17/09) at 3:30 pm, Friday (19/09) at 3:30 pm and Saturday (20/09) at 9:30 am . There are no activities scheduled for Monday (15/09).


LIBERTADORES QUARTER-FINALS


Rubro-Negro faces Estudiantes in the quarterfinals of the Conmebol Libertadores . The first leg will be played at the Maracanã on September 18th at 9:30 pm (Brasília time) , broadcast on ESPN and Disney+.

This will be the ninth official matchup between the teams. In the eight previous meetings, Flamengo won three, drew four, and lost only one to the Argentines . The return leg will be in Argentina, deciding who advances to the semifinals.


CLASSIC AGAINST VASCO

After the international match, Flamengo turns its attention to the Brazilian Championship. The team faces Vasco on September 21st, at 5:30 pm, also at Maracanã . This will be the fifth meeting between the teams in 2025. In the Campeonato Carioca, Flamengo won three times: 2-0 in the first round, 1-0, and 2-1 in the semifinals. In the first round of the Brasileirão, the derby ended in a goalless draw.


Soccer

Filipe Luís says Carrascal suffers from competition at Flamengo

The midfielder has not yet had an opportunity in the Mengão starting lineup with the coach, but the duel for a spot seems 'unfair' to the manager.

Carrascal has not yet had a starting place in Filipe Luís' Flamengo due to Arrascaeta's form - Photo: Gilvan de Souza/Flamengo
Carrascal has not yet had a starting place in Filipe Luís' Flamengo due to Arrascaeta's form - Photo: Gilvan de Souza/Flamengo

15 Set 2025 | 11:26 |

Icon Comentário0

Flamengo beat Juventude 2-0 this Sunday (14), in the 23rd round of the Brasileirão. In addition to the goals from Arrascaeta and Emerson Royal, the match marked a special moment for Jorge Carrascal, who gave his first assist with the red-black shirt . After the game, coach Filipe Luís highlighted the Colombian's talent and lamented the direct competition with one of the main players in the squad.


Filipe Luís on Carrascal's competition with Arrascaeta at Flamengo: "Very difficult for the player"

COMPETITION WITH ARRASCAETA


In a press conference, Filipe praised the new signing's qualities, but acknowledged the difficulty of the position he holds: "Regarding Carrascal , it's practically the same situation. A player who competes for position with Arrascaeta, who is currently in his best form . It's very difficult for a new player to compete with one of the best players in Brazil right now, if not the best," the coach began.


"We know he can play in other positions too. We're giving him all the care he can get so he can adapt as quickly as possible , because he's a very talented player," concluded Filipe Luís during a press conference.

FIRST ASSISTANCE


Carrascal started on the bench and came on in the 83rd minute of the second half. Shortly after, he made his mark: from the left wing, he crossed perfectly for Emerson Royal , who headed in to seal the scoring. It was the Colombian's first direct goal contribution for Flamengo .

WHAT WAS THE BRAZILIAN CHAMPIONSHIP TABLE LIKE?

With the victory in Caxias do Sul, Flamengo reached 50 points and remains the sole leader of the Brazilian Championship, with four points more than Palmeiras , in second place, but with one game more than the São Paulo club in the competition.

EYE ON THE LIBERTADORES

With the midfielder available, Flamengo now focuses on the Copa Libertadores da América. Next Thursday (18), Rubro-Negro faces Estudiantes de La Plata (ARG) at Maracanã, at 9:30 pm (Brasília time), for the first leg of the quarterfinals.


Soccer

Will Flamengo's board attempt to return Gerson in January? The board sets a target.

The midfielder has not played for the Russian club for almost a month, has had modest numbers this season and is not in the mood to return to Gávea next season.

Gerson is going through a difficult time at Zenit, he hasn't played for almost a month and his return to the Mais Querido is increasingly distant.
Gerson is going through a difficult time at Zenit, he hasn't played for almost a month and his return to the Mais Querido is increasingly distant.

15 Set 2025 | 11:20 |

Icon Comentário0

Midfielder Gerson is going through a slump at Zenit. He hasn't started in almost a month and hasn't played since August 23rd . Signed for €25 million from Flamengo in July, the midfielder has played six games for the Russian club, without scoring or providing assists, four of which as a starter and two coming off the bench.


According to information gathered by journalist Jorge Nicola's blog, the athlete's departure from Russia may only be a matter of time , but a return to Mais Querido is currently completely ruled out.


WORN OUT RELATIONSHIP


Gerson's relationship with Flamengo deteriorated after the transfer to Zenit. At the time, the midfielder demanded a salary exceeding R$2 million to renew his contract. The football department, led by José Boto, offered R$1.5 million , but the impasse was only resolved when the release clause was reduced to €25 million, an amount Zenit agreed to pay.

Furthermore, the player's father, who acts as his agent, is now frowned upon by Flamengo 's current management. The rift between the boards of Flamengo and Zenit reinforces the possibility of a possible return .


JORGINHO AND SAÚL REDUCE POSSIBILITIES

The spot that once belonged to Gerson is now occupied by reinforcements who have quickly won over the fans. Jorginho and Saúl, signed in the July transfer window, have been receiving praise from the coaching staff and fans for their performances in midfield, minimizing any nostalgia for the Brazilian's absence.


envelope SUBSCRIBE NEWSLETTER

envelopeSUBSCRIBE NEWSLETTER


Are there still tickets for Flamengo vs. Estudiantes? Check out the latest partial results.
Soccer

Are there still tickets for Flamengo vs. Estudiantes? Check out the latest partial results.

15 Set 2025 | 10:48

Icon Comentário0
Filipe Luís praises Flamengo after victory over Juventude: “history…”
Soccer

Filipe Luís praises Flamengo after victory over Juventude: “history…”

15 Set 2025 | 10:30

Icon Comentário0
Filipe Luís says Flamengo can help the player return to the national team
Soccer

Filipe Luís says Flamengo can help the player return to the national team

15 Set 2025 | 09:46

Icon Comentário0