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FLAMENGO CLOSES NEW SPONSORSHIP AGREEMENT FOR THE CLUB’S WOMEN’S SPORTS
Dermocosmetic products brand is prominent in the national market and is now supporting the Mais Querido girls
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Flamengo announced this Thursday (11) the new partnership with the Brazilian brand Darrow, from Laboratoires Pierre Fabre, recognized for highly effective dermocosmetic products. The bond comes to operate especially in women's sport, marking an emblematic moment in national sport.
The idea of the partnership is to boost women's sports and seek to promote women's empowerment. Furthermore, it represents a milestone for Darrow Laboratório, which becomes the first brand to sponsor all of the club's women's sports.
Operating in eight sports, the Flamengo women's sports has a squad of 500 athletes. Darrow arrives at the club to join volleyball, swimming, judo, artistic gymnastics and football. The brand plans a series of activations with athletes and the public of these sports throughout the year.
Flavianne Baptista, Marketing Director of Laboratoires Pierre Fabre in Brazil, highlights the importance of this partnership for support and development of women's sport. In addition to sponsorship, the partnership aims to promote practices that emphasize sun protection during training and competition, contributing to the sporting performance, health and well-being of women in sport.
“We are excited about this innovative collaboration , which has everything to do with the purpose of Darrow Laboratory. We believe that together we can make a significant difference in supporting athletes, boosting women's sport in our country”, said Baptista.
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Flamengo TV surpasses 1 billion views on YouTube and joins European giants
The Mais Querido channel has joined the channels of the biggest European clubs and is comfortably leading the Brazilian rankings, with three times the number of subscribers of the second-placed club.
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While the board is focused on the market , Flamengo's communications and marketing department continues to thrive. Flamengo TV surpassed 1 billion views on YouTube, becoming the first club channel outside Europe to achieve this.
According to data released by the platform itself, Flamengo 's prominence in the Brazilian and global digital landscape is reinforced. Thus, the Mais Querido channel joins major European clubs and role models for club channels , such as Barcelona, Liverpool, Real Madrid, Bayern Munich, Juventus, and PSG, in the select group with over 1 billion views.
REFORMULATION WAS IMPORTANT FOR GROWTH
The milestone also comes amid changes implemented by President Luiz Eduardo Baptista's administration. The rebranding officially formalized the name "Flamengo TV" and brought in journalists João Guilherme and Daniela Boaventura. The commentator recorded a video to celebrate the milestone and posted a message thanking the fans.
" This is an achievement worthy of Flamengo and its fans, the largest in the world. We continue to do our work with great pride on Flamengo TV, our most beloved. Thank you, Nação Rubro-Negra," he said.
LEADERSHIP AMONG BRAZILIAN CLUBS ON YOUTUBE
Besides joining the European giants, Flamengo also opened up a wide lead over other Brazilian clubs. The Mais Querido has over 7.4 million subscribers, almost triple the number of second-place Corinthians (2.5 million), while Palmeiras comes in third with 2.3 million.
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Follow! Flamengo leads the way in call-ups to the Brazilian National Team
Mengão is one of the main multi-sport teams in Brazil and stands out among the clubs that send athletes to defend the country
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Flamengo confirmed its prominent position in Brazilian swimming by leading the number of athletes called up to represent the country in the five main international competitions of the 2025 season. In total, 18 swimmers from the club were called up to join different national teams, more than any other club in the country.
MAIN TOURNAMENTS
The calls cover five tournaments : the World Aquatics Championships in Singapore; the Junior World Championships in Otopeni (Romania); the Universiades in Berlin (Germany); the South American Youth Championships in Rio de Janeiro; and the U-15 Gymnasiades in Serbia.
Among Brazilian clubs, only Flamengo and Pinheiros have managed to field athletes in all five national teams . Flamengo leads the overall rankings with 18 players, followed by Pinheiros and Minas Tênis Clube, both with 14.
FEATURED IN THE BASE CATEGORIES
Although other institutions dominated selections in specific categories—such as Unisanta, the base team for the Singapore World Cup, with five players, and Minas Gerais, a strong performer at the Universiade and Junior World Championships— Flamengo was the standout in the youth categories . The Rio de Janeiro club had the most representatives in both the South American Youth Championship, with nine athletes, and the U-15 Gymnasiade, with five.
The survey, conducted by the Best Swimming website, analyzed a total of 23 clubs that had swimmers selected. After Flamengo, Pinheiros, and Minas, SESI-SP (10 athletes) and Unisanta (8) were the most representative. The significant presence of Flamengo on the national teams, especially among the younger players, reinforces Flamengo's role as a key player in the renewal of national swimming and one of Brazil's main talent pools.
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Flamengo already knows who they will face in the 3rd phase of the Women's Copa do Brasil - check it out
The Mais Querido will host the single match, which will define who will advance to the round of 16 of the knockout tournament, on August 6th
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After finding out who their opponents will be in the quarter-finals of the Brasileirão , Flamengo decided this Tuesday (8) which team they will face in the third phase of the Women's Copa do Brasil: Operário-MS, in a single match for a place in the round of 16.
FLAMENGO X OPERÁRIO-MS
Therefore, the date for the match between Flamengo and Operário-MS will be August 6th, with Mais Querido playing at home. The draw for the matches defined who would be the home team of the match and, as it was drawn first, Mengo won the right to play at home. The dates may still be subject to adjustments by the CBF.
It is worth noting that Flamengo enters the competition in the third phase, where the 16 teams from the Brasileirão Feminino Series A enter the tournament and join the 16 teams that qualified from the second phase. Operário started in the first phase and advanced after beating Mixto-PB and Remo.
FLAMENGO X PALMEIRAS IN THE BRAZILIAN WOMEN'S CHAMPIONSHIP
The Meninas da Gávea drew 1-1 with Grêmio last Wednesday (18), which was even lamented by striker Vitoria Almeida, in the women's Brasileirão. The Mais Querido remained in fifth place and will now face Palmeiras in the quarterfinals of the tournament.
The first game will be played at Flamengo 's home ground on August 10th at 10:30 am, with the stadium yet to be defined. The return leg is scheduled for the 17th at the same time at Arena Barueri. The games will be broadcast live on TV Globo, TV Brasil and SporTV.
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