In addition to the naming rights, Flamengo also intends to sell the construction potential of its headquarters in Gávea
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According to O Globo, the Flamengo is in full swing to fulfill an old dream of its fans: the construction of its own new stadium. In an ambitious project, the club intends to raise funds in two main ways: negotiating the naming rights of the future stadium and selling the construction potential of its headquarters in Gávea.
The objective is to start works by October 2024, marking a step significant in the club's trajectory. To ensure that the project gets off the ground, Flamengo is betting on a financial model that does not involve the creation of a Football Anonymous Society (SAF). According to the club's directors, this financial operation will allow the institution to maintain its current structure while making the new stadium viable.
FLAMENGO LEADS THE NEGOTIATIONS
The negotiation of naming rights is a of the key pieces of this plan. The practice, which is common in major clubs and arenas around the world, involves selling a sponsor's right to name the stadium. This type of sponsorship generates significant and long-term revenue, helping to finance the construction and maintenance of infrastructure.
For the Flamengo, this is an opportunity to attract big brands interested in associating their names with one of the most popular clubs and victorious from Brazil. There is still no information on which companies are in the running, but the expectation is that the chosen brand will invest a substantial amount, reflecting the magnitude and potential exposure that the club offers.
The targets will be the players, Tite and management
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After being eliminated in the Copa Libertadores in the quarter-finals against Peñarol (URU), Flamengo fans started to protests against coach Tite and the board. Thus, the Nation organizes an event with banners and messages for this Sunday's game (29), against Athletico-PR, at Maracanã.
According to journalist Venê Casagrande, Flamengo fans will carry banners with messages for Maracanã. Coach Tite and the board are the main targets. In this way, the Nation prepares posters with the following words: “Against modern football”, “Very expensive ticket for little football”, “There is no lack of support. What’s missing is football”, “Management is silent. Give back my Flamengo“, “Team of millions, floodplain board”, “Flamengo belongs to the people”, “To play for Mengo, you have to be willing” and, finally, “Lots of media, little football”.
Fan protests
After the defeat in the Copa Libertadores, Flamengo fans went to the airport in the early hours of the morning to welcome the red and black squad. After leaving the place, the bus was attacked with popcorn, while part of the Nation sang against coach Tite, the players and the board.
Flamengo fell early in the Copa Libertadores for the second year in a row. Furthermore, the red-black team occupies fourth place in the Brazilian Championship and far from leader Botafogo. Finally, the club led by coach Tite is alive in the Copa do Brasil, when it faces Corinthians, in the semi-final.
The match and the protests
Thus, Flamengo fans will protest against the club's current situation this season with banners at the game against Athletico-PR, at Maracanã. To date, around 20,000 tickets have been sold for the clash at 8pm (Brasília time) this Sunday (29), in a match valid for the 28th round of the Brazilian Championship.
FIFA will announce the cities in which the games of the new competition will be held
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On Saturday night (28), FIFA will announce the host cities for the 2025 Club World Cup. The event will take place in Central Park, in New York, at 6:45 pm. The competition is scheduled to take place between June and July next year and Flamengo is confirmed among the 32 participating teams. Watch the announcement from the highest football entity live below:
