Pedro, Flamengo striker, extols Dorival Jr's values ​​in the Brazilian team

Flamengo's presence at the Club World Cup extended beyond the pitch. The direct impact on official merchandise sales highlighted the power of the red-and-black brand. According to data from Neotrust, an e-commerce monitoring company, the club saw a 55.1% increase in official jersey sales between June 15th and 30th.

AN OVERCHARGE OF THE MOST LOVED

In the same 15-day period the previous month, approximately 5,200 units had been sold. During the World Cup, the number jumped to 8,063 units, boosted by the club's significant participation in the tournament.

According to Vanessa Martins, marketing director at Neotrust, fan-consumer behavior is increasingly immediate. "Today's consumer doesn't wait to win a title to wear the jersey; they react in real time, driven by emotion and digital belonging," she explained. This movement reveals a growing engagement among the red-and-black fans, who respond quickly to moments of high club exposure, such as the match against Chelsea and the iconic victory over the English side.

GIANT NUMBERS OF THE MOST LOVED

Although not the highest percentage growth, Flamengo recorded the highest absolute sales volume among the Brazilian clubs participating in the Club World Cup. For comparison:

Flamengo: 8,063 shirts sold (+55.1%)

Fluminense: 3,129 shirts sold (+55.9%)

Palmeiras: 7,322 shirts sold (+16.6%)

Botafogo: 901 shirts sold (+37.8%)

The difference is even more significant when considering the national and international reach of the Flamengo brand, which already ranks among the clubs with the largest digital presence in South America. Beyond its commercial strength, Flamengo 's World Cup campaign also generated financial returns on the field. According to the data released, the club received US$27.71 million (approximately R$151.06 million) in bonuses paid by FIFA.

Jorginho will have the moment that every player dreams of when he arrives at Flamengo : playing at the Maracanã with the red-black shirt. After debuting at the Club World Cup, in the United States, the Italian-Brazilian midfielder should be a starter in the duel against São Paulo, scheduled for this Saturday (12), for the Brazilian Championship.

FLAMENGO HAS A NEW GAME MODEL

The match marks Flamengo's return to the Brasileirão after competing in the international tournament. Filipe Luís's team is currently top of the table and needs a win to stay atop the table. In an interview with FlaTV, Jorginho expressed emotion as he spoke about his anticipation of playing for the first time at Maracanã, the club's home ground and the scene of some of the club's greatest moments.

PROBLEM IN FILIPE LUÍS' TEAM

The match against São Paulo carries considerable weight in the standings. Flamengo leads the competition but faces direct competition from teams like Palmeiras and Botafogo. A victory is essential to maintain its lead and distance itself from its rivals. Furthermore, the match will serve to revive the Brazilian Championship's momentum, as the team had been focused on the Club World Cup, where it reached the semifinals.

Flamengo is expected to take the field at nearly full strength. With the exception of Erick Pulgar, who is suspended, the starting lineup will be available. The natural replacement will be Jorginho, who excelled in the United States and has already earned the trust of the coaching staff. The fans also promise to do their part. According to the club, as of Thursday afternoon (10), more than 46,000 tickets had already been sold.

A full house is expected to push the team toward another important victory in the Brasileirão. Jorginho is expected to play alongside Nicolás de la Cruz in the red-and-black midfield. With his excellent ball passing and versatility, the defensive midfielder impressed the coaching staff with his performances in the international tournament. His chemistry with his teammates is still developing, but expectations are positive.

Flamengo is close to completing the transfer of 19-year-old attacking midfielder Matheus Gonçalves to Cruzeiro for €3.5 million (approximately R$22 million). The fee corresponds to 50% of the player's economic rights. According to sources close to the club, the negotiation is considered "satisfactory" internally, as the young athlete doesn't fit into Filipe Luís's current tactical model and will have more room to develop elsewhere.

Despite his recognized talent, Matheus Gonçalves hadn't been playing professionally for tactical reasons . Coach Filipe Luís opted for other midfield options, and the player ended up being sent to the youth teams, where he sought to maintain his playing rhythm. Even so, Flamengo is banking on his growth outside the club and believes that with more playing time, he could increase his value for a future sale.

FLAMENGO RETAINS PART OF ITS RIGHTS

Mengão's board of directors understood that retaining 50% of the player's economic rights offers a good balance between immediate return and the potential for future gains. This way, the Rio de Janeiro club could profit from a potential resale of the player by Cruzeiro , should he excel in Minas Gerais. The agreement on payment terms is still pending, but is considered practically finalized.

While awaiting a decision on his future, Matheus had been playing for the U-20s by his own decision. In one of his last matches, he scored twice in a 2-2 draw with Botafogo in the Brazilian Championship. His time with Flamengo's senior team totals 36 appearances and four goals , figures considered promising despite his limited playing time.

DEAL OUTCOME MUST OCCUR

With all parties aligned, the officialization of the contract only depends on bureaucratic procedures. The young midfielder has already accepted the terms and is ready to begin his career at Cruzeiro. Flamengo sees the departure as a coherent decision for the moment and could benefit both the athlete and the Rio de Janeiro club in the future.