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DID YOU NOTICE THAT? ADIDAS MAKES GAFE DURING THE LAUNCH OF THE NEW FLAMENGO UNIFORM

Controversial term was used in the Manto Sagrado campaign, but the same is used to describe rival shirts

Sacred Mantle / Disclosure
Sacred Mantle / Disclosure

11 Abr 2024 | 09:20 |

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Adidas and Flamengo announced this Wednesday (10), the launch of new uniform of Rubro-Negro. In the campaign, the supplier published the phrase "white armor", which in Rio de Janeiro, is referred to the uniform of rival Fluminense. On social media, Rubro Negro fans hissed when they saw the term used in advertising the shirt. Some expressed their satisfaction with the design of the shirt, but were not happy that Adidas called it "white armor".



White armor is it would be a reference to Saint George, who even uses the verse "white armor, killing a dragon a day" in the lyrics of the song used in the advertisement. However, Flamengo fans didn't like the idea. Check out some reactions: 


The brand and Rubro-Negro were inspired by the sound waves and the beat of the song to invite trapper Tokio DK and DJ Papatinho to create the single “A Change Sou Eu.” The single was developed exclusively for the launch of the mantle and is now available on Flamengo and adidas' social networks, in addition to the trapper's TokioDK channel on Spotify and Youtube.


The clip features the participation of players Erick Pulgar, Everton Cebolinha and Pedro, from the men's team. The campaign also has the participation of Joshua, a base athlete, as well as Duda and Thaisa, from the women's team.

< The new Mantle is predominantly white and features ripples in its design.With HEAT.RDY technology that helps maximize airflow, the shirt features adidas' classic three red stripes along with a red stripe at the end of the sleeve. The new shirt is now available on the adidas Brasil website for R$349.99 in the male and female Fan versions. The model is also available in the Authentic version for R$ 599.99 and for children at R$ 299.99.




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Sesc Flamengo reinforcement, Simone Lee arrives in Rio de Janeiro

Americana is one of the main names that arrived to strengthen coach Bernardinho's squad and is already in the Marvelous City

Sesc Flamengo's new signing, Simone Lee, arrives in Rio de Janeiro to introduce herself to the club - Photo: Reproduction
Sesc Flamengo's new signing, Simone Lee, arrives in Rio de Janeiro to introduce herself to the club - Photo: Reproduction

15 Ago 2025 | 11:15 |

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Sesc Flamengo continues to strengthen itself for the 2025/2026 season and announced the arrival of American winger Simone Lee . The 28-year-old athlete landed in Rio de Janeiro this Friday (15), accompanied by her husband, and shared a video on social media recording her arrival in the Marvelous City.


Preparations for the new cycle are already underway. Simone Lee will soon report to coach Bernardinho at the Army Physical Education School (EsEFEx) in Rio's South Zone, where the red-and-black team trains.


SESC FLAMENGO SQUAD FOR 2025/2026
  • Setters: Clara, Giovana and Vivian
  • Outside hitters: Helena, Karina, Mikaela and Simone Lee
  • Opposites: Camila Mesquita and Tainara
  • Central: Adria, Juju, Lorena and Masa Kirov
  • Liberos: Laís and Victoria
MESSAGE TO THE FANS


Officially announced on June 2, Simone Lee is one of five signings for the upcoming season. Upon confirming her arrival, the winger sent a message to the nation expressing her enthusiasm for playing for Flamengo :

"Hello Nation! I'm so excited to be joining the Sesc Flamengo team this upcoming season. I'm looking forward to working hard with my new teammates , my coaches, and the entire coaching staff. I'm really looking forward to experiencing the atmosphere in the gym and meeting these wonderful fans. So, let's get started! I can't wait to get started."




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Flamengo announces termination of contract with master sponsor Pixbet

Having received astronomical offers for the most noble space in the Manto Sagrado, Mengão reached an agreement with Pixbet to end the partnership.

The main space on Flamengo's uniform is currently occupied by Pixbet, but the club has astronomical offers for the shirt - Photo: Reproduction
The main space on Flamengo's uniform is currently occupied by Pixbet, but the club has astronomical offers for the shirt - Photo: Reproduction

13 Ago 2025 | 16:49 |

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Flamengo announced this Wednesday (13) that it has terminated its sponsorship agreement with Pixbet . The contract, valid from January 2024, was for two years (until December), with the possibility of automatic renewal for two more seasons — a clause that should be activated in September.


Expected values with PixBet:


  • 2024 – R$ 105 million
  • 2025 – R$ 115 million
  • 2026 – R$ 125 million
  • 2027 – R$ 125 million


The agreement also included FlaBet, Flamengo's own betting house, managed by PixBet:

  • 2024 – R$ 10 million
  • 2025 – R$ 22.5 million
  • 2026 – R$ 25 million
  • 2027 – R$ 25 million
CLUB IS DISPUTED


The favorite to take over Flamengo's master sponsorship , SuperBet, faces stiff competition from Betano. The club has not yet decided on a new partner, but expects to sign a contract starting in September. Both companies have submitted three-year proposals, with values exceeding R$200 million per season and bonuses for targets, which could make the deal even more lucrative.

According to the ge portal, SuperBet's offer would surpass the contract signed with São Paulo, valued at R$600 million through 2030 , and could reach R$1 billion once the goals are met. Flamengo is working to make the new deal the largest sponsorship in Brazilian football.

CURRENT SITUATION WITH PIXBET

The relationship began to strain after delays in installment payments, a situation the company admitted, acknowledging difficulties in honoring upcoming commitments . There are indications that PixBet will not exercise the renewal clause and will leave the club.

FLAMENGO PLAN

Flamengo 's board of directors wants to end the partnership in September so that the new sponsor can take over the uniforms immediately. PixBet is pleased with this possibility due to the outstanding amounts , but if an amicable agreement isn't reached, the termination will only take place in December, as stipulated in the contract.

Besides SuperBet and Betano, other bookmakers approached the club but withdrew due to the high fees required. If PixBet's exit is confirmed, the next sponsor will need to cover not only the master contract but also the corresponding amount for FlaBet .



Team

Formula 1 world champion receives Flamengo shirt at event

Former driver attends event in Rio de Janeiro about technology and received as a gift the Mengão Mantle with Zico's autograph

Formula 1 world champion Sebastian Vettel receives Flamengo shirt as a gift - Photo: Reproduction/TurisRio
Formula 1 world champion Sebastian Vettel receives Flamengo shirt as a gift - Photo: Reproduction/TurisRio

13 Ago 2025 | 08:00 |

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Flamengo has gained a high-speed "reinforcement." Four-time Formula 1 world champion Sebastian Vettel received a club shirt autographed by Zico , the greatest idol in the club's history. The delivery took place last Monday (11), during the opening dinner of Rio Innovation Week.


Vettel, who retired from Formula 1 in 2022, is in Brazil to participate in the event that discusses technology and innovation with a focus on sustainability, a cause he embraced even before leaving the track . The event also features other athletes, such as gymnast Rebeca Andrade, who represents Flamengo .


FLAMENGO TEAM?


Vettel isn't the only driver to wear the Sacred Mantle. Brazilian Gabriel Bortoleto, currently in Formula 1, appeared wearing the Flamengo jersey in a photo before his debut in the category. At the time, he had won a race in Austria in Formula 2.

OTHER DRIVERS AND THEIR CLUBS


On the current Formula 1 grid, Max Verstappen is a Vasco fan due to the influence of his father-in-law, three-time champion Nelson Piquet . Meanwhile, British driver Lando Norris received a Palmeiras jersey in 2023 and has adopted the jersey as his trademark ever since.

WHEN DOES FLAMENGO PLAY?

Flamengo takes the field this Wednesday (13) in the first leg of the round of 16 of the Copa Libertadores against Internacional. The match will be at 9:30 pm (Brasília time), at Maracanã . The match will be broadcast by Rede Globo (open TV), ESPN (closed TV) and Disney+ (streaming).



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