Soccer

Urgent! Sponsor does not close with Flamengo for 2025 - understand

According to sports marketing experts, Flamengo has the potential to attract contracts that exceed the value of the current agreement

Mais Querido goes to the market looking for new sponsors (Photo / CRF)
Mais Querido goes to the market looking for new sponsors (Photo / CRF)

23 Dez 2024 | 15:43 |

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Flamengo and Kwai will not renew the sponsorship contract that ends on the 31st. After a period of partnership with the short video application , the Rio club is already working to fill the space left by the sponsor, with negotiations underway with other brands.


Kwai's departure marks the end of a collaboration that brought greater digital visibility to Flamengo, especially among young audiences. The sponsorship was printed on Rubro-Negro's training uniform and was part of marketing actions for engagement on social media. Behind the scenes, Flamengo already has several companies interested in occupying the space left by Kwai. According to internal sources, the negotiations include brands from the technology, food and fintech sectors, which reinforces the club's commercial appeal in the market.


CONTRACT TERMINATED


Rubro-Negro is known for having one of the most engaged fans in the world, which increases the interest of companies in associating their brands with the club. Recent data indicates that Flamengo has more than 48 million fans, in addition to being featured on social networks such as YouTube, Instagram and TikTok.

SEARCH FOR NEW CONTRACTS


For 2024, the The board seeks to diversify its sources of revenue. In addition to possible new sponsors, the club is also in negotiations to expand its fan base and maximize earnings from game broadcasts and licensed products. The sports sponsorship market in Brazil is booming, and Flamengois one of the main targets for companies wishing to increase their national and international exposure. The club's image has been strengthened in recent years thanks to important achievements, such as the Libertadores and the Brazilian Championship.

While Kwai leaves the red and black uniform, Flamengo maintains an aggressive marketing strategy to continue leading in terms of revenue. With management that prioritizes financial balance, the club sees sponsorship as a key piece to sustain the high investment in cast and infrastructure.


Soccer

Check out the SporTV and Premiere broadcast team for Flamengo x Vitória

Mengão hosts Leão this Monday (25) and will only be shown on closed TV and pay-per-view; find out who will be in the narration and comments

Eric Faria will be one of the commentators for SporTV and Premiere for Flamengo x Vitória - Photo: Reproduction/SporTV
Eric Faria will be one of the commentators for SporTV and Premiere for Flamengo x Vitória - Photo: Reproduction/SporTV

25 Ago 2025 | 15:21 |

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This Monday (25), Flamengo and Vitória face each other in the 21st round of the Brazilian Championship , at 9 pm (Brasília time), at Maracanã. The match will be broadcast by SporTV and Premiere. The narration will be by Renata Silveira, with comments by Eric Faria and Ricardinho . The field reports will be by Bruno Halpern and Gabrielle Gomes.


PUBLIC EXPECTATIONS


More than 50,000 tickets have already been sold , reinforcing the expectation of another packed house. The support of the Red-Black Nation promises to be crucial in the quest for three more points in the Brasileirão. The north section is already sold out, but fans can still purchase tickets at this link .


ARBITRATION
  • Referee: Felipe Fernandes de Lima (MG)
  • Assistants: Felipe Alan Costa de Oliveira (MG) and Leonardo Henrique Pereira (MG)
  • 4th Referee: Iudiney Cesar Rocha (PI)
  • VAR: Marco Aurélio Augusto Fazekas Ferreira (MG)
  • VAR assistants: Amanda Matias Masseira (SP) and Tiago Nascimento dos Santos (PE)
RETROSPECT IN THE BRAZILIAN CHAMPIONSHIP

Flamengo is the best home team in the competition, with 26 points from 10 games, including 8 wins, 2 draws, and no losses . Vitória, on the other hand, boasts one of the worst away records: 18th among visitors, with just 5 points from 10 matches (5 draws, 5 losses), and still without a win.


SITUATION IN THE TABLE

Flamengo leads the Brasileirão with 43 points, one point ahead of current second-place Cruzeiro, but with two games in hand. Vitória, meanwhile, sits in 17th place and is in the relegation zone with 19 points.



Soccer

Check out Vitória's likely lineup against Flamengo in the Brasileirão

Mengão hosts Leão this Monday (25) and coach Fábio Carille will have to find solutions to line up the team amid the absences

Check out Vitória's likely lineup to face Flamengo in the Brasileirão - Photo: Victor Ferreira/EC Vitória
Check out Vitória's likely lineup to face Flamengo in the Brasileirão - Photo: Victor Ferreira/EC Vitória

25 Ago 2025 | 15:00 |

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Vitória ended this Sunday (24) the preparation to face Flamengo , in a game scheduled for this Monday (25), at 9 pm (Brasília time), at Maracanã, for the 21st round of the Brazilian Championship . Check out the details of Leão:


RETURNS AND DEFAULTS


Midfielder Willian Oliveira has recovered from a knee injury and is back at the disposal of coach Fábio Carille . Zé Marcos and Ronald are also back after suspensions. Defender Neris will be out of the squad after being sent off against Juventude and is serving an automatic suspension.


The medical department remains full : Claudinho, Cáceres, Jamerson, Baralhas, Rúben Ismael, and Romarinho are still recovering, while Matheuzinho is in physical transition. Given the high number of injuries, Carille named three youngsters from the youth academy: defender Andrei, defensive midfielder Edenilson, and midfielder Wendell.

PROBABLE LINEUP


With the many absences, the tendency is for Vitória to enter the field against Flamengo with: Lucas Arcanjo; Edu (or Lucas Braga), Lucas Halter, Zé Marcos and Ramon; Ricardo Ryller (or Willian Oliveira), Ronald and Cantalapiedra (or Pepê); Erick, Osvaldo and Renato Kayzer.

SITUATION IN THE TABLE

Vitória has 19 points from 20 games and is in the relegation zone of the Brasileirão . During Sunday's training session, the team performed warm-ups, tactical and technical exercises focusing on possession, and defensive set-piece drills. The goalkeepers participated in position-specific drills.



Soccer

Will Flamengo still make signings this summer? The club has priorities.

Mengão signed four players in the current transfer market opening and fans are waiting to find out if they will have new arrivals.

Flamengo should not make any more signings in the current window as it understands that the current squad is sufficient - Photo: Gilvan de Souza/Flamengo
Flamengo should not make any more signings in the current window as it understands that the current squad is sufficient - Photo: Gilvan de Souza/Flamengo

25 Ago 2025 | 14:44 |

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Brazilian football's second transfer window is in its final stretch and closes on September 2. With only ten days remaining, the question fans are asking is: will Flamengo still make new signings or could it lose players ?


REINFORCEMENTS IN THE SEASON


So far, Flamengo has brought in four players this summer: Emerson Royal, Saúl, Carrascal, and Samuel Lino . Previously, during a special period for the Club World Cup, they had already signed midfielder Jorginho. The internal assessment is that the investments were satisfactory, strengthening areas considered lacking and giving Filipe Luís more options.


NEW HIRES?

The board isn't considering the arrival of new players in this final stretch. Some positions are still being monitored: goalkeeper, center-back, and center-forward . However, the football management team, led by executive José Boto, plans to postpone these changes until the end of the season.


  • Goalkeeper: the idea is to hire a replacement for Rossi, as Matheus Cunha has a contract until the end of the year and has a contract with Cruzeiro from 2026.
  • Center forward: This position is being carefully evaluated. Pedro has once again excelled, Wallace Yan has shown improvement, and even without Juninho's emergence, there are alternatives like Bruno Henrique and Plata to improvise.
  • Defender: Considered the biggest need. Léo Ortiz and Léo Pereira played practically the entire season without rest. Despite Danilo's recovery and the options available to youngsters João Victor, Cleiton, and even Iago (under-20), the board plans to reinforce the defense only at the end of the year, already anticipating possible departures.
FINAL SCENARIO

With no negotiations underway, Flamengo is unlikely to sign any more players until the window closes . The priority now is the December transfer window, when the club is expected to move primarily to strengthen its defense.



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