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NOW IT'S FOR REAL! FLAMENGO OFFICIALIZES KWAI SPONSORSHIP

With a range of exclusive content, the platform will be the football team’s priority social network

23 Fev 2024 | 12:05 |

Kwai, an app for creating and sharing short videos, announced, this Friday (23), a partnership with the Flamengo football team, the biggest Rio champion in history, eight-time Brazilian champion, three-time American champion and world champion . The team's newest official sponsor, the platform will be the team's priority social network.

With more than 6.4 million followers on its official profile on the app, Flamengo will start producing exclusive content for its fans on the platform. Fans of the team will be able to find weekly videos with athletes, the “Good for Kwai” moments, which will show the team's best moves and plays, behind-the-scenes of training and travel, in addition to providing Kwai users with a unique matchday experience, allowing privileged access to the stadium before the match, exploring the facilities and seeing behind the scenes and even the pitch.

The agreement will remain in force until the end of 2024 and will include the display of the brand on the shirt sleeves of the team's game and training uniforms, in addition to being mentioned on the delegation bus and in the interview backdrop. The partnership's debut will be in the next classic against Fluminense, scheduled for February 25th, valid for the tenth round of the Campeonato Carioca.

“Our partnership with Kwai reflects well what we intend with all our sponsors: go beyond simple display on uniforms. Alongside the platform, we will seek new audiences and diversify strategies on social media, which are a very important and very valuable asset for Flamengo. The Rubro-Negra Nation always puts on a show of engagement and, now, with the exclusive content on Kwai, it will have an even greater presence there”, said Gustavo Oliveira, vice-president of Communication and Marketing at Rubro-Negro.

In the official announcement of the partnership, Kwai and Flamengo prepared a special video on social media for fans to check out how the Sacred Mantle looked with the new sponsor's brand. The publication featured the participation of the team's official mascot, as well as players De Arrascaeta, Everton Cebolinha, De La Cruz and Wesley.

Kwai in football

Since his arrival in Brazil, the platform has dedicated significant investments to the sports category, especially football, recognizing it as one of its main pillars. Last year, the company signed a partnership with another Serie A team, but this is the first time it has collaborated with a team the size of Flamengo with worldwide recognition.

Kwai was also the short video app official profile of all national football teams, with exclusive content production on the official profiles of the Women's Team and Men's Team, which together have almost 7 million followers. As part of this support, in partnership with CBF, the platform launched the "Seleção de Estrelas" project, a series with 21 mini-documentaries, which tell the story of the beginning of the careers of today's main Brazilian players and which already has more than 123 million of views. The application was also the first social network to sponsor the Copa América in 2021.

Last minute

Team

NBA star Joel Embiid makes an appearance at Flamengo's store

The Philadelphia 76ers center was at a shopping mall in Cabo Frio, in the Lakes Region of Rio de Janeiro, and made purchases of Mengão products.

Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction

22 Ago 2025 | 19:00 |

Philadelphia 76ers star center Joel Embiid, MVP of the 2022/23 NBA season, once again demonstrated his affection for Flamengo . Last Thursday (21), the Cameroonian player was spotted in an official club store, in Cabo Frio (RJ) , where he made a point of purchasing several red-black products.

A SURPRISING VISIT

Although unusual, Embiid's presence in the Lakes Region has a reason. Married to Brazilian model Anne de Paula, the athlete often visits the city, where his father-in-law lives, during the holidays. This time, he took the opportunity to explore the "Nação Rubro-Negra" store and expand his Flamengo memorabilia collection.

ENTHUSIASM IN THE STORE

The star's arrival took everyone by surprise and caused great excitement among the employees. Salesman Kauan said he was so nervous when he met the player that he forgot to remove the alarm from a piece of furniture, creating an unusual moment: " His father-in-law even joked with me afterward. It was an unforgettable experience ," he revealed.

GENEROUS SHOPPING

Embiid didn't hold back. He brought jerseys for himself, his wife, his father-in-law, and his son , as well as accessories like shorts and thermoses. The visit even helped meet the store's sales goals. The center also obliged some fans and store owners by agreeing to take photos with them.

RELATIONSHIP WITH FLAMENGO

Embiid's connection with Flamengo isn't new. In 2023, during an interview with the NBA Freestyle program, he revealed that he started supporting Flamengo because of his wife's family: " Actually, I'm a Flamengo fan because my girlfriend's father is a fan . Since we started dating, I've been following the team," he said.

MEETING WITH PLAYERS

In January 2024, when Flamengo held a preseason training camp in Philadelphia, Embiid met Léo Pereira and Matheus Gonçalves . The defender even posted a photo with the star: " Nice to meet you, brother ." Thus, the relationship between Joel Embiid and Flamengo continues to grow, uniting basketball and soccer in a connection that already transcends borders.

NOW IT'S FOR REAL! FLAMENGO OFFICIALIZES KWAI SPONSORSHIP

With a range of exclusive content, the platform will be the football team’s priority social network

Team