Soccer
18 Jan 2025 | 09:35 |
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Among the 40 elite Brazilian football clubs, 32 are sponsored by bookmakers. And look, the number was even higher until Friday, when Bahia announced the break with Esportes da Sorte. Even so, the Salvador team plays its games at the Arena Fonte Nova, which has the naming rights of Casa de Aposta.
In Series In fact, Bahia is the only one that is left out of this list. Palmeiras became part of this group this season, with the arrival of Sportingbet, but they also had a bet on their women's uniform from last year.
Adding all the values that have already been released in the press with the agreements, this total reaches around R$ 1 billion, and the aggregate could be even higher depending on the goals that will be achieved by each club. Palmeiras, Flamengo and Corinthians alone are responsible for more than R$300 million.
In Series B, of the 20 clubs, eight do not are sponsored by bookmakers. Amazonas did not renew with Reals, which was in its uniform last year, while América-MG did not continue with Estrela Bet, but is already negotiating with another betting house. Athletico-PR was a partner of Esportes da Sorte, but broke the agreement in October 2024 amid police scandals. Avaí, Athletic, CRB and Cuiabá are the other four in Segundona that are not involved in betting.
José Francisco Manssur is a partner at the firm CSMV Advogados and participated as a special advisor to the Executive Secretariat of the Ministry of Finance in 2023. He explains that there is no other branch with so much money available for the soccer.
"< i>There is no other segment with the capacity and interest in investing sponsorship resources in sport that comes even close to betting companies," he explained.
Raphael Paçó Barbieri, who is a specialist in sports law and partner at CCLA Advogados, follows a similar line and adds that regularization from 2025 onwards, they make sponsors more controlled.
"The space that bets play in sports sponsorships plays a fundamental role in club revenues, and with regulation, the tendency is for this market to become even more segmented, serious and transparent in the relationship with all parties involved, creating an even more conducive environment for these investments," he added.
The owners bookmakers also see football as the perfect opportunity to combine exposure directly with the business. Many of them understand that this large injection of money helps with the high values that are being moved in this window.
"The positive impact that sports betting companies have had on the national and international football scene is visible. In Brazil, for example, club investments have increased, the level of signings is higher, and all of this is reflected within field and in the relationship with the fans. In Europe, the movement is even more traditional than here, as many countries have been regulated for longer than that because of betting," highlights Vinicius. Nogueira, CEO of BETesporte, a company that sponsors rivals Vila Nova and Goiás.
Former commander who worked for both Mengão and Colorado sees the match as even and doesn't hide his support for the Rio Grande do Sul club
13 Ago 2025 | 18:00 |
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Flamengo and Internacional face each other this Wednesday (13), at Maracanã, for the first leg of the round of 16 of the Conmebol Libertadores. The return duel is scheduled for August 20, at Beira-Rio. Abel Braga, former coach with spells at both clubs, assessed that both teams arrive at the clash experiencing periods of instability .
Abel Braga on Flamengo and Internacional: "neither is at its best"
"It's an extremely close game. Flamengo hasn't been able to maintain a winning streak of four, five, or six wins . They're also coming off an elimination. Inter, which wasn't doing well, managed three or four 1-0 wins and made a significant leap forward. It has all the makings of a great game, but the truth is that neither team is at their best," Abel analyzed in an interview with GE.
The coach also highlighted the strengths of each team: "I hope it's a great game. Both Flamengo and Inter have the squads to put on a great show. Flamengo, with their usual high-pressing . Inter, with their surprising passing from one side to the other, especially with Wesley. It's hard to imagine Flamengo man-marking Alan Patrick," he concluded.
Under Filipe Luís, Flamengo was eliminated from the Copa do Brasil, but remains the undisputed leader of the Brasileirão, despite having played a game less . In its last ten games, the team has six wins, one draw, and three losses. Internacional, meanwhile, has won four, drawn two, and lost four in the same period. The pressure on coach Roger Machado is mounting at the Rio Grande do Sul club.
The clash between Flamengo and Internacional takes place this Wednesday (13), at 9:30 pm (Brasília time), at Maracanã , for the first leg of the round of 16 of the Libertadores. The decisive duel will be on August 20, at Beira-Rio. The match will be broadcast by Globo, ESPN and Disney+.
Mengão hosts Colorado in the first leg at Maracanã this Wednesday (13) and the club's biggest idol laments that a Brazilian will be eliminated
13 Ago 2025 | 17:00 |
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Flamengo hosts Internacional this Wednesday (13), at Maracanã , for the first leg of the round of 16 of the Conmebol Libertadores. Before the duel in Rio de Janeiro, Zico analyzed the confrontation, praised both teams and highlighted the importance of the home factor for Mais Querido.
Zico previews the duel: "In recent years, Flamengo and Internacional have played great matches"
"It's a remarkable game, it's a shame that a Brazilian team has to say goodbye to the competition. In recent years, Flamengo and Internacional have played great matches, and , fortunately for us, most of the victories have been ours ," Zico said in an interview with Rádio Gaúcha.
The Flamengo idol also highlighted the evenly matched performance and both teams' positive home records: "Playing at Maracanã, Flamengo always comes in as a slight favorite, but not overly so . In knockout matches, just like in the South, Inter also has its strengths. If you look at the teams' home records, their success rates are always very high," concluded the Galinho de Quintino.
This season, Flamengo has been consistent at Maracanã. Under Filipe Luís, the team has played 23 matches at the stadium, winning 16 , drawing three, and losing only four. In the Brasileirão, Mengão has conceded just two goals at home.
Flamengo x Internacional will be played this Wednesday (13), at 9:30 pm (Brasília time), at Maracanã, for the first leg of the round of 16 of the Libertadores. The match will be broadcast by Rede Globo (open TV), ESPN (closed TV) and Disney+ (streaming).
New striker for Alvinegro Paulista arrives to reinforce the attack, reunites with Hugo Souza, Gustavo Henrique and Matheuzinho and comments on expectations
13 Ago 2025 | 15:45 |
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Striker Vitinho, recently signed by Corinthians , was officially presented at the São Paulo club this Tuesday. The former Flamengo player highlighted the warm welcome he received from Hugo Souza, Gustavo Henrique and Matheuzinho , players who played alongside him at Rubro-Negro.
"Matheuzinho (full-back) kept asking me if I was coming and I couldn't talk. He was a bit anxious, he wanted me to come and be here with him. They welcomed me with open arms, and that makes things much easier. I had this moment of welcoming them to the base. And now it's the other way around. Gustavo Henrique (defender) is someone with whom I have a very good relationship. It's good to be here with them," said Vitinho.
Despite his expected debut, Vitinho still doesn't have a confirmed date for his appearance for Corinthians . The striker emphasized that he needs time to adapt and be fully prepared physically.
Former Flamengo player Vitinho admits his anxiety at Corinthians: "I'm looking forward to my debut"
"I'm really looking forward to starting to play. But I really need some time. The staff is very qualified to get me in playing condition. I'm looking forward to making my debut, in the best possible conditions , given the situation we're experiencing today," said the new number 29.
Vitinho played for Flamengo between 2018 and 2022, winning nine titles during his time there, including the Brasileirão, Copa Libertadores, Supercopa do Brasil, and Campeonato Carioca. At the São Paulo club, he reunites with former teammates with whom he played for Flamengo 's youth academy and first team, strengthening his connection with the group.
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