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Flamengo begins negotiations for a new sponsor on its shirt sleeve - check it out

Mais Querido is under new management and expects to receive a higher amount than the previous one

Flamengo begins negotiations for a new sponsor (Reproduction/Flamengo)
Flamengo begins negotiations for a new sponsor (Reproduction/Flamengo)

24 Dez 2024 | 07:24 |

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On the 31st, the contract between Flamengo and Kwai ends. The parties decided not to renew the contract, which ends at the end of 2024. Thus, Mais Querido is already on the market looking for new replacements for the shirt sleeve. The social network signed with Rubro-Negro in February this year, and the deal generated R$10 million for the club's coffers. Thus, there is an expectation that the new business will be done for similar values.


At the time, the short video creation application placed in the contract that would have some exclusivities, such as the creation of exclusive content. Furthermore, there was an agreement for Kwai to announce Flamengo's lineup first-hand during matches.


In addition to being printed on the sleeve of the official game shirt, Kwai was also on training uniforms, printed on the Mais Queridoand he was in the backdrop of the interviews. The brand's last exhibition took place on December 8th.


HOW MUCH FLAMENGO EARNED WITH THE UNIFORM IN 2024:< /b>

With Kwai, Mais Querido raised more than R$260 million from sponsors in 2024. Rubro-Negro's biggest contract is the master space, currently occupied byPixBet, which pays around R$100 million. Soon after, Adidas appears, a supplier of sports equipment. The mango investor is usually ranked fifth on Manto.


Pixbet (master): R$ 105 million/year

Adidas (supplier): R$69 million/year

BRB (shoulder blade): R$ 25.2 million/year

Free Market (back): R$ 21.5 million/year

Kwai (manga): R$ 10 million

ABC (short): R$ 7.1 million

Assist card (bar rear): R$ 8.5 million

Tim (number): R$ 7 million

Zé Delivery (meião): R$6.8 million/end of 2024

SEARCH FOR NEW SPONSORS

Now, under Luiz Eduardo Baptista's management, the new board will be responsible for closing the contract with the next shirt sleeve sponsor. The tendency is for the future vice-president of Marketing and CommunicationRicardo Hinrichsen to lead the club in negotiations from 2025.


Team

With Simone Lee's debut, Sesc Flamengo defeats Tijuca in the Carioca Volleyball Championship

Mengão debuts in the Carioca de Vôlei with a 3-0 victory over the Tijucanas and the newcomer shines in his first official game and secures leadership

Simone Lee debuts with a victory for Sesc Flamengo and leads a triumph over Tijuca in the Rio de Janeiro Women's Volleyball Championship - photo: reproduction
Simone Lee debuts with a victory for Sesc Flamengo and leads a triumph over Tijuca in the Rio de Janeiro Women's Volleyball Championship - photo: reproduction

01 Out 2025 | 23:00 |

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Sesc Flamengo started the Rio de Janeiro Women's Volleyball Championship with a victory, beating Tijuca 3-0 away from home on Wednesday night (1/10). American outside hitter Simone Lee was the standout performer, leading Bernardinho's team in the official debut of the state season.


The match, played at the opponent's gym, ended with scores of 25-15, 25-22, and 25-14 . With the result, Sesc Flamengo added three points and took sole leadership of the competition. Tijuca, which had defeated Fluminense in the previous round, remains in second place with two points, followed by the Tricolor das Laranjeiras.


SIMONE LEE SHINES IN DEBUT


Having just recovered from a cut on her foot, Simone Lee made her official debut and finished as the match's top scorer , scoring 15 points. The outside hitter was decisive with her serve and block, providing the team with security in key moments. Opposite hitter Tainara also stood out, contributing 14 points to the victory.

After the match, Simone celebrated the special moment: " It's really great to be here, feel this atmosphere, and be able to play with these girls for the first time officially . I'm super excited because I know the fans were eager to help us get this important victory, and we did it," she said.


NEXT GAME WILL BE THE CLASSIC

Sesc Flamengo's next match takes place on Friday (3), at 8 pm, against Fluminense , again at Tijuca Tênis Clube. Ticket sales will open this Thursday (2), from 10 am, through the club's official social networks.


Team

Sesc Flamengo vs Tijuca - match schedule and details

After winning the Brazilian Cup in Londrina, the red-black team begins its campaign in the Rio de Janeiro Women's Volleyball Championship this Wednesday (1/10), at 8 pm

Sesc RJ Flamengo debuts in the Carioca Volleyball Championship against Tijuca with the return of Bernardinho - photo: reproduction
Sesc RJ Flamengo debuts in the Carioca Volleyball Championship against Tijuca with the return of Bernardinho - photo: reproduction

01 Out 2025 | 11:06 |

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Sesc Flamengo debuts in the Carioca Women's Volleyball Championship this Wednesday (1/10), at 8 pm, against Tijuca Tênis Clube, in Rio de Janeiro. The duel marks the return of coach Bernardinho, who was absent last week due to the death of his mother , Maria Ângela, shortly after returning from the Men's Volleyball World Championship.


The red-and-black team arrives on a high after winning the Taça Brasil in Londrina, aiming for its 20th state title. Despite the positive momentum, the coaching staff and athletes emphasize that there are still adjustments to be made to reach the desired level.


CAPTAIN LAÍS HIGHLIGHTS IMPORTANCE


Libero and captain Laís celebrated the group's progress, but reinforced the need for focus at each stage of the tournament. "I'm very happy with our team's energy and dedication to each challenge. Winning the Taça Brasil was incredibly important for us to gain competitive rhythm . We're still in the early stages of the process, so each stage we win is incredibly valuable. But now it's all over again," she said before concluding.

Flamengo captain predicts duels: "Promises great matches"


" We know that the Campeonato Carioca promises to be a great match. Tijuca is very strong this year, and Fluminense is always a tough opponent. We'll go in focused on building our game, game after game, in pursuit of this title," he said. In the opening round, Tijuca defeated Fluminense in a tiebreak, showing that they will be a competitive opponent.

RED-BLACK FANS

The match against Tijuca will also mark Sesc Flamengo's first home game in Rio de Janeiro in the 2025/2026 season . Tickets are now available for purchase on the Guichê Web website.

The Campeonato Carioca will feature three teams: Sesc Flamengo , Fluminense, and Tijuca Tênis Clube. They will all face each other in a home and away match, with the two best teams advancing to the final. The second match for the Rubro-Negro will be against Fluminense on Friday (3) at 8 p.m. The qualifying round will end on October 9, again against Tricolor, at Hebraica.


Team

Sesc Flamengo begins its quest for its 20th Rio de Janeiro Volleyball Championship title

After winning the Brazilian Cup, the red-black team debuts in the 2025/2026 Carioca against Tijuca Tênis Clube with a motivated squad and coach Bernardinho back

Sesc Flamengo players prepare for their debut in the 2025/2026 Rio de Janeiro Volleyball Championship - photo: reproduction
Sesc Flamengo players prepare for their debut in the 2025/2026 Rio de Janeiro Volleyball Championship - photo: reproduction

30 Set 2025 | 19:08 |

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After winning the Taça Brasil in Londrina, Paraná, last week, Sesc Flamengo begins its journey toward its 20th Campeonato Carioca title . The red-and-black team's debut takes place this Wednesday (October 1st), at 8 p.m., against Tijuca Tênis Clube, in Tijuca , marking the first home game of the season. Tickets can be purchased through the Guichê Web website.


Despite the short preparation period with a full squad, the team arrives motivated after strong results against opponents from the national elite. The presence of coach Bernardinho , who was sidelined last week due to the death of his mother, Dona Maria Ângela, will be an important reinforcement for the debut.


ATHLETES' MOTIVATION AND FOCUS


Captain and libero Laís highlighted the team's progress and the importance of each milestone in building the season. "I'm very happy with our team's energy and dedication to each challenge. Winning the Taça Brasil was incredibly important for us to gain competitive momentum . We're still in the early stages of the process, so each milestone we win is incredibly valuable," she said before concluding.

"But now it's all over again. We know the Campeonato Carioca promises great matches. Tijuca is very strong this year, and Fluminense is always a tough opponent. We'll go in focused on building our game after game in pursuit of this title," he said. Tijuca Tênis Clube defeated Fluminense by tiebreak in their debut, showing that the competition promises balanced and intense matches.


CARIOCA CHAMPIONSHIP FORMAT

This year's Campeonato Carioca features three teams: Sesc Flamengo, Fluminense, and Tijuca Tênis Clube . They all face off in a home-and-away format, with the top two advancing to the final.


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