In summary, the renewal of the sponsorship contract between Flamengo and BRB is an important step for both parties, consolidating a strategic partnership that contributes to the strengthening of the club and the expansion of the bank's business
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Flamengo and Banco de Brasília (BRB) signed a sponsorship renewal agreement that will involve the display of the bank's brand on the shoulder blade of the red and black uniform. The contract, which is scheduled to run from April to December, represents a total investment of R$19 million by BRB. However, the definitive formalization of the contract still depends on approval by the club's deliberative council.
The renewal announcement was made by the parties involved in an official statement, highlighting the continuity of a partnership that has already been yielding results. fruits for both parties. Flamengo, one of the most popular and successful clubs in the country, thus maintains an important source of revenue, while BRB reinforces its presence in the sports market, associating itself with one of the strongest brands in Brazilian football.
RENEWED "MILLIONS" PARTNERSHIP
The partnership between Flamengo and BRB is not recent. The bank had already printed its brand on the sleeves of the club's uniform in previous seasons, which will now extend to the shoulder blade, a highly visible position in games and television broadcasts. This exposure is strategically important for the bank, which seeks to expand its visibility and reach among the consumer public.
The renewal of the sponsorship contract occurs at a crucial moment for the Flamengo, which faces financial challenges and seeks to maintain its economic stability amidst a scenario of uncertainty caused by the COVID pandemic- 19. In this context, partnerships like this become essential for the club, helping to guarantee resources for investments in infrastructure, hiring players and other priority areas.
However, it is worth highlighting that the formalization of the contract is still subject to approval by Flamengo's deliberative council. This is a standard procedure in negotiations of this nature, aiming to ensure transparency and compliance with the club's internal guidelines. The expectation is that approval will occur without major obstacles, allowing the partnership between Flamengo and BRB to proceed as planned.
Like Rubro-negro, Martial suffered from injuries in 2023/24
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The game will be on September 19th, at Maracanã, against an opponent that is still undefined
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Ticket sales for the first leg of the CONMEBOL Libertadores quarter-finals, between Flamengo and opponent still to come to be defined, starts this Monday (9), at 10am. The game will be held on September 19th, at 7pm, at Maracanã. Nação fan members will have priority to purchase through the official website (flamengo.superingresso.com.br).
For the match, all fans who buy tickets online, in any sector of the stadium, will need to use registered facial biometrics to access Maracanã. No other means of access will be permitted for tickets purchased digitally. In addition, fans must have their original documents with photo upon entry.
Access to the stadium's security perimeter will be controlled by a dynamic QR code generated by the application Fla Tickets. Access to the interior of Maracanã will be done through facial biometrics.
09/09 (10am) - Diamond+1 (level 0)
09/09 (4pm) - Diamond / Platinum+ 1 (level 1)
10/09 (10am) - Platinum / Gold+1 (level 2)
10/09 (4pm) - Gold / Silver+1 (level 3 )
11/09 (10am) - Silver (level 4)
12/09 (10am) - General Public online / Free Online
17/09 (10am) - Physical and free points of sale
19/09 (7pm) - Closing of online sales
Tickets vary according to the chosen sector and fan membership plan. Check the prices:
North (Flamengo): Diamond: R$32.50; General Public: R$130.00 (half: R$65.00)
South (Flamengo): Diamond: R$40.00; General Public: R$160.00 (half: R$80.00)
Superior East (Flamengo): Diamond: R$60.00; General Public: R$240.00 (half: R$120.00)
Lower East (Flamengo): Diamond: R$75.00; General Public: R$300.00 (half: R$150.00)
Lower West (Flamengo): Diamond: R$100.00; General Public: R$400.00 (half: R$200.00)
Fla+ Space: R$300.00
Maracanã Mais (Flamengo): Diamond: R$431.25; General Public: R$1,500.00 (half: R$787.50)
South B (Visitor): Visitor: R$160.00 (half: R$80.00)
< br> ADDITIONAL SERVICESIn sectors that offer additional services, such as a buffet at Maracanã Mais, the discount will only be applied to the ticket price, being the cost of services charged in full.
Bank enters a new phase of consolidation, after strong expansion in recent years
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The Bank of Brasília (BRB) recorded recurring profits of R$200 million in 2023, an increase of 24.4% compared to the previous year. The customer base grew 13.3%, to 7.6 million. Now, the bank is entering a new phase of consolidation, after very strong expansion in recent years. The credit portfolio increased by 17.7%, to R$35.8 billion. In individuals, the increase was much smaller, 1.6%, to R$18.0 billion. The expansion was driven by personal credit, while payroll loans, which account for R$13.7 billion, fell 4.2%. In legal entities, the expansion was 36.5%, to R$4.9 billion. Default ended December at 2.25%, up from 2.12% in the previous year.
“This performance was achieved in the midst of a challenging year, with domestic and international instability. The decisive investments in technology, innovation and expansion made by the bank over the last five years have shown excellent results, but now we are entering a new moment, a phase of consolidation”, says the president of BRB, Paulo Henrique Costa.
He points out that in five years the bank went from 650 thousand to 7.6 million customers; from R$15.2 billion to R$49.3 billion in total assets; from R$9.1 billion to R$35.8 billion in credit portfolio. “We stopped being a regional bank and became national, we changed scale and now it is time to consolidate this position, invest in technology, improve processes, gain operational efficiency, slow down the expansion of expenses.”
Regarding the 2023 result, Costa highlights the 28.8% increase in financial margin, helped by the change in portfolio mix; the results of subsidiaries, such as finance, the security area, which reached R$1 billion in premiums, and the payments segment; and revenue from services, which jumped 18.9% in the year, also reflecting diversification efforts.
Nação BRB Fla, a digital bank in partnership with Flamengo, reached 3.5 million open accounts and 1 million activated cards. Last week, the bank announced that it is reformulating the partnership, with the creation of a new company, in which Flamengo will have a purchase option of up to 45%. The parties will have three contracts. The first two, with duration
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