FLAMENGO RENEWS SPONSORSHIP AGREEMENT WITH BRB

Flamengo and Banco de Brasília (BRB) signed a sponsorship renewal agreement that will involve the display of the bank's brand on the shoulder blade of the red and black uniform. The contract, which is scheduled to run from April to December, represents a total investment of R$19 million by BRB. However, the definitive formalization of the contract still depends on approval by the club's deliberative council.

The renewal announcement was made by the parties involved in an official statement, highlighting the continuity of a partnership that has already been yielding results. fruits for both parties. Flamengo, one of the most popular and successful clubs in the country, thus maintains an important source of revenue, while BRB reinforces its presence in the sports market, associating itself with one of the strongest brands in Brazilian football.

RENEWED "MILLIONS" PARTNERSHIP

The partnership between Flamengo and BRB is not recent. The bank had already printed its brand on the sleeves of the club's uniform in previous seasons, which will now extend to the shoulder blade, a highly visible position in games and television broadcasts. This exposure is strategically important for the bank, which seeks to expand its visibility and reach among the consumer public.

The renewal of the sponsorship contract occurs at a crucial moment for the Flamengo, which faces financial challenges and seeks to maintain its economic stability amidst a scenario of uncertainty caused by the COVID pandemic- 19. In this context, partnerships like this become essential for the club, helping to guarantee resources for investments in infrastructure, hiring players and other priority areas.

However, it is worth highlighting that the formalization of the contract is still subject to approval by Flamengo's deliberative council. This is a standard procedure in negotiations of this nature, aiming to ensure transparency and compliance with the club's internal guidelines. The expectation is that approval will occur without major obstacles, allowing the partnership between Flamengo and BRB to proceed as planned.

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