Soccer

New VP of Bap management says he will maintain ‘what works’ at Flamengo

Ricardo Hinrichsen responded to comments on social media where Mengão fans praised the stay of the club's current Marketing Director

Bap's new deputy promises to maintain what works at Flamengo - Photo: Reproduction/Flamengo
Bap's new deputy promises to maintain what works at Flamengo - Photo: Reproduction/Flamengo

26 Dez 2024 | 09:28 |

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O new vice president from Communication , Marketing e Embassies do Flamengo , Ricardo Hinrichsen, highlighted the commitment to maintaining successful processes at the club during the management of Luiz Eduardo Baptista, Bap. The leader stressed the importance of not making changes out of simple need for renewal, but rather based on analysis criteria.


In one interaction in X (formerly Twitter), Hinrichsen commented on the stance of the new board, which will take charge in 2025. According to him, the objective is to evaluate what has worked in the club and identify areas that can be improved. This approach, according to the director, is similar to that of any professional organization that goes through changes in command.


The conversation began after a post by journalist Tulio Rodrigues, who defended Marcos Senna's continuity , Flamengo's marketing director since 2021. Hinrichsen responded to the publication, reinforcing the idea of ​​strategic continuity:


“Let's keep what we think works and change what we think can improve. As it should be. As happens in any company after a change of command.”

The statement was well received by fans, who supported Hinrichsen's vision to maintain stability in strategic sectors of Flamengo.



< p style="border: 1px solid rgb(197, 0, 24);">Reduction in vice presidencies

During the inauguration ceremony, President Bap presented the new Board of Directors and fulfilled one of his campaign promises : reduce the number of vice-presidencies from 19 to 14, consolidating some departments and weakening the power of leaders considered amateurs

Check the names of the vice-presidents who will make up the management:

Claudio Pracownik (VP of Finance)

Flávio Willeman(Attorney General)

Ricardo Campelo (Responsibility and Citizenship)

Ricardo Hinrichsen (Marketing, Communication and Embassies)

Fabio Coelho (Information Technology)

< p style="border: 1px solid rgb(197, 0, 24);">Marcos Motta (Administration)

Rodrigo Tostes (Patrimônio)

Sergio Bessa (Planning)

Fabio Palmer (Professional and Base Football)

Carlos Peixoto (External Relations)

Fabio Domingos da Costa (General Secretary)

Pedro Iootty (Office of the Presidency)

Edson Figueiredo de Menezes (Olympic Sports and Rowing)

José Antônio da Rosa (Historical Heritage)

With the new structure and strategic vision, the board seeks to strengthen the management of Flamengo for the challenges of the coming years, prioritizing efficiency and results.


Soccer

When will Betano debut in Flamengo's Mantle? Check out the date

Mengão has signed the biggest sponsorship deal in Brazil with the betting house and already knows when the brand will appear on the shirt.

Flamengo has already decided when it will display the Betano brand on its shirt after the sponsorship agreement - Photo: Reproduction
Flamengo has already decided when it will display the Betano brand on its shirt after the sponsorship agreement - Photo: Reproduction

20 Ago 2025 | 13:00 |

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Flamengo officially announced Betano as its new master sponsor , in a contract valid until December 2028. The agreement goes down in history as the largest ever signed in Brazilian football , surpassing the mark of R$250 million annually.


The brand's debut on the Manto Sagrado will take place on August 31, against Grêmio, in the 22nd round of the Brasileirão. Before that, in the duel against Vitória, next Monday (25) , the uniform will already feature the slogan “NATION TRUSTS”, in reference to the partnership . Until then, FlamengoTV will remain printed on the front of the shirt.


CONTRACT APPROVAL


The agreement was approved by the Deliberative Council on Tuesday night (19), with a large majority: 654 votes in favor, 11 against and 4 abstentions . The guaranteed value is R$268.5 million per year, including bonuses for performance, conversions and sales, and may exceed R$1 billion over the life of the agreement.

The funds will be distributed as follows: R$220 million for soccer; R$12 million for Olympic sports; R$10 million for VIP boxes; R$10 million for retail; and R$5 million invested in Flamengo TV . In addition to men's soccer, the brand will also be featured on volleyball, basketball, and women's soccer uniforms.


FLAMENGO'S NEXT GAME

Before Betano's official debut, Flamengo takes to the field this Wednesday (20), at 9:30 pm (Brasília time), against Internacional, at Beira-Rio, for the second leg of the round of 16 of the Libertadores . With a 1-0 victory in the first leg, Filipe Luís' team can even draw to guarantee a place in the quarterfinals.



Soccer

Flamengo is expected to make midfield changes to face Internacional

With an important reinforcement in midfield, Mengão finished its preparation and will look for a place in the quarterfinals of the competition at Beira-Rio

Arrascaeta returns to Flamengo for the decisive game against Internacional in the Libertadores - photo: reproduction
Arrascaeta returns to Flamengo for the decisive game against Internacional in the Libertadores - photo: reproduction

20 Ago 2025 | 12:19 |

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Flamengo finalized its preparation to face Internacional this Wednesday (20), at 9:30 pm (Brasília time), at Beira-Rio, in Porto Alegre , for the second leg of the round of 16 of the Copa Libertadores. The big news is the return of Arrascaeta, who served a suspension in the first duel between the clubs, won by Rubro-Negro 1-0, at Maracanã.


The main uncertainty in Flamengo 's lineup is in the defensive department. Filipe Luís is expected to decide just moments before the match who will partner Jorginho in midfield. Allan started in the first leg, while Saúl earned a chance in the Brasileirão last Sunday and received praise from both the fans and the coach, who praised his intensity on the field.


PROBABLE LINEUP


Flamengo is expected to field: Rossi; Varela, Léo Ortiz, Léo Pereira and Alex Sandro; Jorginho, Allan (Saúl) and Arrascaeta; Samuel Lino, Bruno Henrique (Pedro) and Gonzalo Plata (Luiz Araújo) . The team is banking on the Uruguayan's return to provide greater attacking creativity and control the pace of the away game.

The likely starting lineup for Internacional under coach Roger Machado should be: Rochet; Aguirre, Vitão, Juninho and Bernabei; Thiago Maia, Alan Rodríguez, Wesley, Alan Patrick and Carbonero (Tabata); Ricardo Mathias.


WHERE TO WATCH THE GAME

The game will be broadcast live from 9:30 pm on three different platforms: Globo (open TV and Globoplay), ESPN (closed TV, with subscription) and Disney+ (subscription streaming).


Soccer

It's going to be packed! Flamengo vs. Internacional are expected to set a record attendance at Beira-Rio.

With tickets sold out, the Gaucho team will have a packed stadium against Mais Querido, in a decisive duel in the round of 16 of the continental competition

Colorado fans promise to fill the Beira-Rio stadium with more than 50,000 people for the decisive match between Internacional and Flamengo in the Libertadores - photo: reproduction
Colorado fans promise to fill the Beira-Rio stadium with more than 50,000 people for the decisive match between Internacional and Flamengo in the Libertadores - photo: reproduction

20 Ago 2025 | 12:07 |

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The stands are expected to be packed with fans this Wednesday (20), when Internacional faces Flamengo at Beira-Rio , in a decisive match for the round of 16 of the Copa Libertadores. All tickets have been sold, and the Rio Grande do Sul club estimates it will receive approximately 50,000 people. The stadium's record attendance since the renovation was against River Plate, two years ago, with 50,479 in attendance.


In the first leg, held at Maracanã, "Mais Querido" won 1-0, with a goal from Bruno Henrique, and now needs only a draw to secure a spot in the quarterfinals . Filipe Luís's team has three wins and two draws in its last five Libertadores matches.


While Colorado has two wins, two losses, and one draw , Flamengo has prevailed in their two most recent head-to-head matches, one in the Libertadores and the other in the Brasileirão, with scores of 1-0 and 3-1.


WHERE TO WATCH

Tonight's duel will start at 9:30 pm (Brasília time) and will be broadcast live on three platforms : Globo (open TV and Globoplay ), ESPN (closed TV, with subscription) and Disney+ (subscription streaming).


PROBABLE LINEUPS

The likely starting lineup for Internacional under coach Roger Machado should be: Rochet; Aguirre, Vitão, Juninho and Bernabei; Thiago Maia, Alan Rodríguez, Wesley, Alan Patrick and Carbonero (Tabata); Ricardo Mathias.

Coach Filipe Luís should repeat the base of the last games, sending onto the field: Agustín Rossi; Varela, Léo Ortiz, Léo Pereira and Alex Sandro; Allan, Jorginho and Arrascaeta; Gonzalo Plata, Samuel Lino and Bruno Henrique (Pedro).


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