TITE REPORTS TO DETONATE BRASILEIRÃO'S CALENDAR: "THIS COULD HAVE HURT BRUNO HENRIQUE"

In an innovative move, Adidas and Flamengo announced an exclusive new feature for Adiclub, the sports brand's global loyalty program . Active users of the platform will now be able to convert accumulated points into months of membership in the "Nação Sem Fronteiras" fan membership plan.

Flamengo director on partnership with Adidas: "gateway to strengthen fan connection"

This is the first time Adidas has directly integrated its rewards system with a football club. The partnership reinforces Flamengo 's international reach and expands fan engagement opportunities.

"With Adidas, we're taking this relationship to a new level, combining the passion of the red-and-black fans with tangible benefits and exclusive experiences. Adiclub becomes a gateway to strengthening fans' connection with Nação, expanding access and offering new ways to experience the Mais Querido ," said Roberto Trinas, the club's marketing director.

HOW DOES THE PARTNERSHIP WORK?

When purchasing Adidas products, consumers accumulate points on their Adiclub profiles . The new feature is the ability to use these points directly in Flamengo's fan membership program, with the following values:

• 700 points: one month of membership in the Nation Without Borders plan;
• 1,800 points: three months of membership, with a 300-point discount on the full price.

WHAT IS THE NATION WITHOUT BORDERS PLAN?

Aimed at fans outside of Rio de Janeiro, Nação Sem Fronteiras offers benefits such as priority ticket purchases , cashback on official merchandise, and exclusive activations. Additionally, within Adiclub, members receive additional benefits such as early access to releases and invitations to restricted events.

Flamengo's membership program is approaching 100,000 active members, surpassing the current figure of 95,000 . Since January, the number has grown by about 30%, reflecting the expansion of sports and the strength of the fan base.

Gerson's departure from Flamengo occurred in a peculiar context, leaving fans and analysts full of doubts. Despite being the team captain, a national idol, and one of the highest-paid players on the roster, the midfielder chose to end his time at the club on a high note , a decision that generated surprise and questions.

Even before the Club World Cup, the destination was already decided: Zenit, Russia. The official announcement was made after the end of the tournament in the United States , surprising the red-and-black fans. The transfer was criticized, both for the way it was handled and for the choice of the new club.

CALL-UP TO THE BRAZILIAN NATIONAL TEAM AND CONTROVERSIES

Another notable factor in the move was Gerson 's absence from Carlo Ancelotti's latest list of players for the Brazilian national team. The coach's decision sparked debate, with many pointing out that the move to Russian football reduced the player's chances of remaining on the Brazilian national team's radar.

Just a few months after arriving at Zenit, signs of discomfort and even regret are emerging. According to the European newspaper Euro-football.ru, Gerson is reportedly unhappy with the transfer, sparking speculation about his future at the club.

FLAMENGO'S NEXT GAME

Without its former captain, Filipe Luís' Flamengo returns to the field on Sunday, September 14, against Juventude, at 4 pm (Brasília time), at Alfredo Jaconi Stadium , for the 23rd round of the Brazilian Championship. The Most Beloved leads the competition alone, with 47 points, closely followed by Cruzeiro (44) and Palmeiras (43).

Cazé TV, run by Casimiro Miguel, recently made moves in the market to recruit new talent to strengthen its broadcast team. One of the targets was former striker Paulo Nunes, who came through Flamengo's ranks and is currently a commentator for Globo . However, the former player ultimately declined the offer, according to columnist Flávio Ricco.

In addition to Paulo Nunes, Cazé TV also approached Grupo Globo professionals, such as narrator Gustavo Villani and journalist Vinícius Rodrigues , who also declined the offer. These moves come amid the launch of GE TV, Globo's new platform that emerges as a direct competitor to Casimiro's digital project.

BAND ALSO TRIED TO HIRE PAULO NUNES

The former striker was also in Band's sights, as reported by journalist Gabriel Vaquer. The São Paulo broadcaster even considered Paulo Nunes as a replacement for Denílson , who left the channel to sign with Globo earlier this year. However, Globo itself did not authorize the commentator's departure, and he remains on its staff.

PAULO NUNES' CAREER IN BRAZILIAN FOOTBALL

A Cazé TV dream, Paulo Nunes built a successful career on the field . Playing for Flamengo , he won important titles, such as the Copinha, the Campeonato Carioca, the Copa do Brasil, and the Campeonato Brasileiro.

At Grêmio, he experienced perhaps the most remarkable phase of his career, winning the Libertadores, Recopa Sudamericana, Brasileirão, Copa do Brasil, and Campeonato Gaúcho , becoming a club idol. He then also shone at Palmeiras, winning another Libertadores, as well as the Copa do Brasil and Copa Mercosul. Towards the end of his career, he played for Corinthians, where he won the São Paulo State Championship, but never returned to Flamengo.