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FLAMENGO'S VP OF MARKETING ANNOUNCES TWO SPONSORSHIP RENEWALS THIS YEAR

Mengão's quest for a record R$250 million in sponsorship is not just limited to numbers and figures

Photo: Internet
Photo: Internet

23 Fev 2024 | 14:59 |

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According to MRN, Flamengo is currently in talks to renew contracts sponsorship with two of its most important brands: Adidas and BRB. Furthermore, the board is looking for a partner to stamp its brand on the players' socks. These initiatives aim to boost the club's revenue to an unprecedented level, aiming to reach the R$250 million mark in sponsorships throughout this season, as revealed by Gustavo Oliveira


Flamengo's vice-president of Marketing, in recent statements to Mundo Rubro-Negro. In an increasingly competitive market, where clubs are constantly looking for ways to maximize their revenue, Flamengo is no stranger to this reality. In an increasingly competitive market, where clubs are constantly looking for ways to maximize their revenues, Flamengo is no stranger to this reality.


ADIDAS AND BRB A VICTORIOUS PARTNERSHIP THAT YEARS GOOD FRUITS FOR THE CLUB


A partnership between Flamengo and Adidas is one of the most lasting and significant in the world of football. Since 2013, the German brand has been the club's official supplier of sporting equipment, contributing not only to the visual aspect of the uniforms, but also to Flamengo's identity and culture. Now, with the contract approaching its end, both parties are in negotiations to renew the contract, seeking conditions that are beneficial to both the club and the company.

The Banco de Brasília (BRB) has made has become one of Flamengo's main partners in recent years, stamping its brand on club shirt and collaborating on various initiatives. In addition to strengthening ties between the club and the Federal District, this partnership has been fundamental to Flamengo's expansion strategy, which seeks to expand its presence across the country. With the contract also in the renegotiation phase, both parties are working to ensure the continuity of this successful partnership.


In addition to negotiations with Adidas and BRB, Flamengo is exploring a new sponsorship front: the players' socks. While the shirt and shorts are traditionally the most targeted spaces for brand display, the club is looking to expand its commercial opportunities by offering space in the socks to potential partners. This initiative reflects Flamengo's continuous search for innovation and revenue maximization, increasingly exploring all the possibilities available in the market.


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NBA star Joel Embiid makes an appearance at Flamengo's store

The Philadelphia 76ers center was at a shopping mall in Cabo Frio, in the Lakes Region of Rio de Janeiro, and made purchases of Mengão products.

Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction
Joel Embiid enjoys vacation in Brazil and is seen in Flamengo's official store at the Cabo Frio Shopping Mall-RJ - Photo: Reproduction

22 Ago 2025 | 19:00 |

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Philadelphia 76ers star center Joel Embiid, MVP of the 2022/23 NBA season, once again demonstrated his affection for Flamengo . Last Thursday (21), the Cameroonian player was spotted in an official club store, in Cabo Frio (RJ) , where he made a point of purchasing several red-black products.


A SURPRISING VISIT


Although unusual, Embiid's presence in the Lakes Region has a reason. Married to Brazilian model Anne de Paula, the athlete often visits the city, where his father-in-law lives, during the holidays. This time, he took the opportunity to explore the "Nação Rubro-Negra" store and expand his Flamengo memorabilia collection.


ENTHUSIASM IN THE STORE

The star's arrival took everyone by surprise and caused great excitement among the employees. Salesman Kauan said he was so nervous when he met the player that he forgot to remove the alarm from a piece of furniture, creating an unusual moment: " His father-in-law even joked with me afterward. It was an unforgettable experience ," he revealed.


GENEROUS SHOPPING

Embiid didn't hold back. He brought jerseys for himself, his wife, his father-in-law, and his son , as well as accessories like shorts and thermoses. The visit even helped meet the store's sales goals. The center also obliged some fans and store owners by agreeing to take photos with them.

RELATIONSHIP WITH FLAMENGO

Embiid's connection with Flamengo isn't new. In 2023, during an interview with the NBA Freestyle program, he revealed that he started supporting Flamengo because of his wife's family: " Actually, I'm a Flamengo fan because my girlfriend's father is a fan . Since we started dating, I've been following the team," he said.

MEETING WITH PLAYERS

In January 2024, when Flamengo held a preseason training camp in Philadelphia, Embiid met Léo Pereira and Matheus Gonçalves . The defender even posted a photo with the star: " Nice to meet you, brother ." Thus, the relationship between Joel Embiid and Flamengo continues to grow, uniting basketball and soccer in a connection that already transcends borders.


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Brazilian National Team announces squad for Women's Volleyball World Cup with Flamengo players

CBV announces 14 athletes for the World Cup in Thailand; the quartet of the Mais Querido team is confirmed and the debut will be against Greece

Sesc Flamengo quartet is highlighted in the Brazilian Women's National Team's call-up for the Volleyball World Cup - photo: reproduction
Sesc Flamengo quartet is highlighted in the Brazilian Women's National Team's call-up for the Volleyball World Cup - photo: reproduction

19 Ago 2025 | 16:33 |

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The Brazilian Volleyball Confederation (CBV) announced this Tuesday (19) the 14 athletes called up to represent the country in the Women's Volleyball World Championship. Under the command of José Roberto Guimarães, the coach maintains part of the group that won the silver medal in the Nations League, including four players from Sesc Flamengo.


The red-and-black quartet consists of outside hitter Helena, middle blocker Lorena, libero Laís, and opposite Tainara . In addition, Serbian center Masa Kirov, recently signed by Flamengo , will also participate in the tournament representing her country.


CAST HIGHLIGHTS


Tainara, Brazil's sixth-highest scorer in the VNL , edged out Jheovana for a spot on the final roster. Helena returns to the professional squad after participating in the Nations League and winning bronze at the U-21 World Cup. Lorena is guaranteed a spot in the squad after strong performances, while Laís is vying for a starting spot with Marcelle.

SELECTION TEAM


Setters: Macris and Roberta

Opposites: Kisy, Rosamaria and Tainara

Outside hitters: Gabi Guimarães, Helena and Julia Bergmann

Centers: Diana, Julia Kudiess, Lorena and Luzia

Liberos: Laís and Marcelle

PREMIERE AND GROUPS

The Women's Volleyball World Cup will be held between August 22 and September 7 in Thailand. Brazil debuts this Friday (22), at 9:30 am, against Greece. The country's group also includes France and Puerto Rico, and the top two in each group advance to the round of 16.


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Sesc Flamengo reinforcement, Simone Lee arrives in Rio de Janeiro

Americana is one of the main names that arrived to strengthen coach Bernardinho's squad and is already in the Marvelous City

Sesc Flamengo's new signing, Simone Lee, arrives in Rio de Janeiro to introduce herself to the club - Photo: Reproduction
Sesc Flamengo's new signing, Simone Lee, arrives in Rio de Janeiro to introduce herself to the club - Photo: Reproduction

15 Ago 2025 | 11:15 |

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Sesc Flamengo continues to strengthen itself for the 2025/2026 season and announced the arrival of American winger Simone Lee . The 28-year-old athlete landed in Rio de Janeiro this Friday (15), accompanied by her husband, and shared a video on social media recording her arrival in the Marvelous City.


Preparations for the new cycle are already underway. Simone Lee will soon report to coach Bernardinho at the Army Physical Education School (EsEFEx) in Rio's South Zone, where the red-and-black team trains.


SESC FLAMENGO SQUAD FOR 2025/2026
  • Setters: Clara, Giovana and Vivian
  • Outside hitters: Helena, Karina, Mikaela and Simone Lee
  • Opposites: Camila Mesquita and Tainara
  • Central: Adria, Juju, Lorena and Masa Kirov
  • Liberos: Laís and Victoria
MESSAGE TO THE FANS


Officially announced on June 2, Simone Lee is one of five signings for the upcoming season. Upon confirming her arrival, the winger sent a message to the nation expressing her enthusiasm for playing for Flamengo :

"Hello Nation! I'm so excited to be joining the Sesc Flamengo team this upcoming season. I'm looking forward to working hard with my new teammates , my coaches, and the entire coaching staff. I'm really looking forward to experiencing the atmosphere in the gym and meeting these wonderful fans. So, let's get started! I can't wait to get started."




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